This weekend, the NFL comes to London for the sixth year running as Wembley hosts the St Louis Rams and New England Patriots.
Put aside the fact this fixture is all about raising money and the profile of the NFL and there's something resplendently imaginative about the whole thing.
90,000 will watch as the spectacle of American football with its cheerleaders and fireworks makes the home of football (the English variety) its stage.
With this in mind, we take a look at some other sports which decamped from their traditional surrounding with striking results.
Click here or click 'VIEW GALLERY' to launch our guide.