Fans refunded for Michael Jordan hoax
Wednesday 09 December 2009
An NBA Development League team will refund the ticket prices to the thousands of fans who went to a Utah Flash game and expected Michael Jordan to play in a charity exhibition at halftime.
A Jordan lookalike instead was introduced to face former Utah Jazz guard Bryon Russell in a promotional fiasco that will cost Flash owner Brandt Andersen.
Andersen acknowledged sending a Jordan lookalike around town on Monday, when supposed "Jordan" sightings and an internet video of the impostor eating at a local restaurant created buzz that Jordan really was in town. More than 7,500 fans showed up hoping to see Jordan play 1-on-1 against Russell.
NBADL president Dan Reed joined Andersen in apologising today in a statement "for a Utah Flash promotion that never should have happened."
Andersen really did invite Jordan in September when he issued a public challenge, offering US$100,000 to the charity of the winner's choice. The team continued pitching the Jordan-Russell rematch despite never hearing from Jordan after Andersen issued the first challenge.
Andersen maintained he held out hope that Jordan would agree to be part of Monday's promotion.
Andersen said he had always planned to send out a lookalike into the community.
"We wanted to test the strength and effectiveness of viral media by putting him out in Provo with bodyguards, and some hype," he said. "I always assumed it would be uncovered very quickly that it was a hoax."
Fans caught on when the impostor trotted to the court at halftime. They started booing, then leaving.
Jordan's jumper over Russell in Game 6 of the 1998 NBA finals gave the Chicago Bulls a 4-2 series win over Utah. Jazz fans still insist Jordan pushed off Russell.
Sourced from: The New Zealand Herald
Latest in Sport
Chelsea players allowed 20 minutes to celebrate, says Jose Mourinho after Capital One Cup victory
Liverpool vs Manchester City match report: Stunners from Philippe Coutinho and Jordan Henderson sink Manuel Pellegrini's side
Diego Costa keeps coin thrown at him during Capital One Cup final
Arsenal 2 Everton 0 player ratings: Who scored highest at the Emirates?
Ireland 19 England 9 player ratings: Jonathan Sexton? Devin Toner? Alex Goode? Who was the star man in Dublin?
- 1 End of the licence fee: BBC to back radical overhaul of how it is funded
- 2 This restaurant has misunderstood the concept of 'cheese and biscuits'
- 3 Raif Badawi, the Saudi Arabian blogger sentenced to 1,000 lashes, may now face death penalty
- 4 Delhi bus rapist blames dead victim for attack because 'girls are responsible for rape'
- 5 PornHub turns masturbation into energy in bid to save the planet
New theory could prove how life began and disprove God
This is what it's like to be dead, according to a guy who died for a bit
End of the licence fee: BBC to back radical overhaul of how it is funded
'Jihadi John': CAGE representative storms off Sky News accusing Kay Burley of Islamophobia
Ukip would cut billions from Scottish budget to fund English tax cuts
Nearly 100,000 of Britain's poorest children go hungry after parents' benefits are cut
£7 - £9 per hour: Recruitment Genius: Are you outgoing? Do you want to work in...
£45000 - £55000 per annum + 30 days holiday: Ashdown Group: Finance Manager - ...
£28000 - £30000 per annum: Ashdown Group: 3rd Line Support Engineer / Network ...
£26000 - £33000 per annum: Recruitment Genius: A Web Developer is required to ...