Reebok has snagged one of the NBA's hottest new prospects, 19-year-old John Wall of the Washington Wizards, to act as the face of its basketball program and to wear the latest ZigTech shoe, the ZigTech Slash.
Having played for the University of Kentucky during the 2009/10 season, Wall was awarded the Southeastern Conference Freshman of the Week during each of his first four weeks playing for the college team, and finished his term with them having been crowned as the SEC's Most Valuable Player.
He was also the top pick during this year's NBA draft, and the Washington Wizards secured his signature on June 24.
Though Wall himself admitted that Nike's line of basketball shoes were more of a reference point during his formative years - Nike's cushioning technology used in its Air trainers is particularly well known - it was Reebok that won his favor.
The sportswear company, now owned by Adidas, first showed faith by selecting him for inclusion in itsBreak Out Basketball camps back in 2007.
The company has also been looking for a big name to headline its marketing campaigns, offering the young point guard a position front-and-center in upcoming TV and print commercials.