Steve Bunce on Boxing: Floyd Mayweather back in business his way, 'the Money way'
Tuesday 30 April 2013
Floyd 'Money' Mayweather is officially the highest-paid sportsman in the world having earned $85m during an eight-month period ending in May last year.
This Saturday Mayweather returns to the ring for the first time since making $45m beating Miguel Cotto last May when he fights Robert Guerrero, a four-time world champion, at the MGM, Las Vegas. Guerrero is the champion, he is younger and he has lost just once in 35 fights but, make no mistake, this is the Mayweather show once again.
Mayweather is well on his way to smashing all of the existing records for earnings in the boxing business. He has so far won 20 world title fights at five different weights and his nine pay-per-view fights have attracted 9.6 million buys and generated $543m.
His 2007 fight with Oscar De La Hoya, who was the main attraction and walked away with $52m on the night, is the sport's biggest-grossing fight and cleared 134 million in pay-per-view sales with 2.5 million buys. De La Hoya, and not Mike Tyson, is at the moment boxing's biggest earner having sold 12.6 million buys during his spectacular pay-per-view career and generated $610m. Mayweather has his sights firmly set on De La Hoya's record.
"Oscar was a great fighter and a great businessman," admitted Mayweather, who is unbeaten in 43 fights. "I'm doing my business the Money way and going for his records."
Mayweather, 36, recently ended his long-term relationship with HBO and sealed a deal with ShowTime that is worth a minimum of $200m for six fights over a 30-month period. If, and it is a big if, Mayweather actually has the six fights, there is every chance that his revenue totals could exceed $1bn. If Mayweather has a showdown with the brilliant and unbeaten young Mexican Saul Alvarez, or the long-anticipated fight with Manny Pacquiao, the billion-dollar ceiling will be comfortably shattered.
Mayweather's spell in a Nevada prison last year on domestic abuse charges appears not to have harmed his ability to make money; he has slowed down with his bad behaviour and no longer burns $100 bills in public or flushes the same amount down the toilet, which he did as breaks during his days of excessive preening.
Thankfully, the prison sentence opened his eyes to far more acceptable ways to dispose of his cash and he has donated to several Las Vegas charities. It has to be said that his continued run of riches from his fights was not dependent on a new, more acceptable side to Mayweather's character suddenly appearing; he has simply grown up and is certainly not playing a "nice guy" for the cameras.
Guerrero is a terrific fighter with a fantastic backstory, having dropped his boxing to care for his wife when she was diagnosed with cancer, which is now in remission; he is now WBC welterweight champion again and will, like all Mayweather opponents, make more money for this fight than any other so far in his life. Guerrero will probably take back to his family in excess of $5m for his work, which is probably about $4.7m more than he made for his last fight. Mayweather, just like Mike Tyson 25 years ago, is a cash cow for opponents.
On Saturday, Mayweather will add another $40m to $50m to his account and move closer to an unassailable position in the record books as boxing's biggest attraction.
Latest in Sport
Phil Hughes injury: Cricket world reels as Australian opener 'fights for his life'
Arsenal vs Borussia Dortmund player ratings: Who was the star man at the Emirates? Alexis Sanchez? Santi Cazorla? Or Yaya Sanogo?
Phil Hughes: A swashbuckling, raw and talented batsman who had the world at his feet
Arsenal vs Borussia Dortmund report: Yaya Sanogo and Alexis Sanchez are on target as Gunners secure impressive victory
This letter from a reader explains why women can’t play football
- 1 'Kidnapped boy may have been abused and murdered by VIP paedophile ring,' say police
- 2 Ridley Scott on Exodus, Gods and Kings casting: 'I'm not going to get it financed if my lead actor is Mohammad so-and-so from such-and-such'
- 3 Girl, 7, gets Tesco to remove 'stupid' sign suggesting superheroes are 'for boys'
- 4 This letter from a reader explains why women can’t play football
- 5 'You should come to my house and eat cheeses with me': 4-year-old sends adorable love letter to girl at school
Ukip says babies born to immigrants in the UK should be classed as migrants – which would include Nigel Farage’s own children
Rochester by-election: Ukip gains second MP as Tory defector Mark Reckless holds seat
'Beast of Bolsover' Dennis Skinner takes Ukip MP Mark Reckless to task moments after he is sworn in
The young are the new poor: Sharp increase in number of under-25s living in poverty, while over-65s are better off than ever
Tamir Rice: 12-year-old boy playing with fake gun dies after being shot by Ohio police
Exclusive: UK approved £7m Israeli arms sales in six months before Gaza conflict
£18000 - £23000 per annum + OTE: SThree: SThree are seeking Associate Recruitm...
£Attractive Package: Citifocus Ltd: Chartered accountant (ACA or CPA), must be...
£40000 per annum + benefits: Langley James : Senior Infrastructure Engineer; V...
Negotiable: Recruitment Genius: This is an opportunity to join one of the UK's...