Swimming: British team told to cut commercial links after London failure

 

A review into the disappointing performance by Great Britain's swimmers at the London 2012 Olympics has recommended that guidelines be put in place to limit the athletes' commercial activities in the run-up to major events.

The debrief of the Olympic performance, conducted by internal and external specialists, also highlighted the need for future national performance directors to be based full-time in the United Kingdom. Michael Scott, who resigned from the post last week, split his time between the UK and Australia.

Team GB claimed just three medals in London – two bronzes from Rebecca Adlington and a silver from Michael Jamieson – and there were a number of disappointing performances from swimmers who had been expected to challenge for success.

The review panel found that British Swimming's programme itself was "not broken" but the panel felt that the commercial distractions for individual swimmers "should have been anticipated better" and recommended that guidance should be developed on acceptable levels of commercial and media commitments.

On the subject of the national performance director, the panel said the new appointment "must be UK-based to provide strong and dynamic leadership of the World Class Programme (WCP) and to work in close consultation with a newly-appointed head coach to develop the WCP and fully address the recommendations from the debrief".

Now both Scott and head coach Dennis Pursley have gone, British Swimming has to find replacements with the likes of Adlington calling for home-grown appointments.

Those linked include Adlington's coach Bill Furniss for the head coach role, with respected operators John Atkinson and Chris Nesbit among the names put forward for performance director.

Responding to the panel's recommendations, British Swimming chief executive David Sparkes said: "Words fail me in expressing our disappointment with the results from the London Olympics.

"So many people worked so hard in the last four years but we didn't achieve our goals.

"I welcome the conclusion of the performance debrief and am grateful to Craig Hunter [part of the six-man panel] and his team for the excellent report they have produced together with the clear recommendations they have made."

Have you tried new the Independent Digital Edition apps?
Caption competition
Caption competition
  • Get to the point
Latest stories from i100
Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Career Services
iJobs Job Widget
iJobs General

Recruitment Genius: Chiropractic Assistant

£16500 per annum: Recruitment Genius: A Chiropractic Assistant is needed in a ...

Recruitment Genius: Digital Account Executive - Midlands

£18000 - £26000 per annum: Recruitment Genius: They work with major vehicle ma...

Recruitment Genius: Web Developer

£28000 - £30000 per annum: Recruitment Genius: This company provides coaching ...

Ashdown Group: Front-End UI Application Developer

£30000 - £40000 per annum + Benefits: Ashdown Group: Front-End UI Application ...

Day In a Page

Timeless drama of Championship race in league of its own - Michael Calvin

Michael Calvin's Last Word

Timeless drama of Championship race in league of its own
Where the spooks get their coffee fix: The busiest Starbucks in the US is also the most secretive

The secret CIA Starbucks

The coffee shop is deep inside the agency's forested Virginia compound
Revealed: How the Establishment closed ranks over fallout from Loch Ness Monster 'sighting'

How the Establishment closed ranks over fallout from Nessie 'sighting'

The Natural History Museum's chief scientist was dismissed for declaring he had found the monster
One million Britons using food banks, according to Trussell Trust

One million Britons using food banks

Huge surge in number of families dependent on emergency food aid
Excavation at Italian cafe to fix rising damp unearths 2,500 years of history in 3,000 amazing objects

2,500 years of history in 3,000 amazing objects

Excavation at Italian cafe to fix rising damp unearths trove
The Hubble Space Telescope's amazing journey, 25 years on

The Hubble Space Telescope's amazing journey 25 years on

The space telescope was seen as a costly flop on its first release
Did Conservative peer Lord Ashcroft quit the House of Lords to become a non-dom?

Did Lord Ashcroft quit the House of Lords to become a non-dom?

A document seen by The Independent shows that a week after he resigned from the Lords he sold 350,000 shares in an American company - netting him $11.2m
Apple's ethnic emojis are being used to make racist comments on social media

Ethnic emojis used in racist comments

They were intended to promote harmony, but have achieved the opposite
Sir Kenneth Branagh interview: 'My bones are in the theatre'

Sir Kenneth Branagh: 'My bones are in the theatre'

The actor-turned-director’s new company will stage five plays from October – including works by Shakespeare and John Osborne
The sloth is now the face (and furry body) of three big advertising campaigns

The sloth is the face of three ad campaigns

Priya Elan discovers why slow and sleepy wins the race for brands in need of a new image
How to run a restaurant: As two newbies discovered, there's more to it than good food

How to run a restaurant

As two newbies discovered, there's more to it than good food
Record Store Day: Remembering an era when buying and selling discs were labours of love

Record Store Day: The vinyl countdown

For Lois Pryce, working in a record shop was a dream job - until the bean counters ruined it
Usher, Mary J Blige and Will.i.am to give free concert as part of the Global Poverty Project

Mary J Blige and Will.i.am to give free concert

The concert in Washington is part of the Global Citizen project, which aims to encourage young people to donate to charity
10 best tote bags

Accessorise with a stylish shopper this spring: 10 best tote bags

We find carriers with room for all your essentials (and a bit more)
Paul Scholes column: I hear Manchester City are closing on Pep Guardiola for next summer – but I'd also love to see Jürgen Klopp managing in England

Paul Scholes column

I hear Manchester City are closing on Pep Guardiola for next summer – but I'd also love to see Jürgen Klopp managing in England