Football: Will Hughes
Off the pitch at Derby County, they have a fairly innovative ticketing system to maximise attendances. On it, they have a more old-fashioned way of pulling in punters, a young, stylish footballer catching the eye of everyone in English football. And beyond.
The queue for the young midfielder Will Hughes is long. Arsenal, Fulham, Manchester City, Liverpool and even Barcelona have been credited with having their heads turned by the young central midfielder.
Hughes uses the ball well, can protect his back four or play behind a front two. He has been integral to Derby's season and has a left foot that suggests he has a real future at higher levels of English football.
Hughes was unfazed by the step up to Championship level and that temperament is appealing to Premier League clubs sniffing around a player who stands out with his almost white shock of hair.
The 17-year-old has already become the second-youngest player ever to pull on an England shirt for the Under-21 side. He got the call-up after an A level class. That was reward for how effortlessly he has stepped up from youth football to reserve football and to the second tier of English football.
The price tag, after just 25 Championship games, is already beyond £5m. That has been the level of his impact. Those in the know expect Hughes to go on to play for England, already. Nigel Clough, his manager at Derby, could play. He has already drawn a comparison with Liam Brady – that is some praise.