Sky extends Super League deal to 2016
Dave Hadfield was a schoolboy convert to rugby league, the game which, one way or another, has dominated his life ever since. After working for newspapers in Shropshire and Blackpool (where he covered the fortunes of Blackpool Borough) he travelled the world, working mainly in Hong Kong and Sydney. He became The Independent's rugby league man in 1990 and has written five books on the game and broadcast extensively for Sky and the BBC. Dave played his last game at the age of 53 and would have set up a try if anyone could have been bothered supporting his break. When not writing about the sport, he now limits himself to a bit of tick and pass with his local club, the Bolton Mets. Family includes supporters - of varying degrees of dedication - of Salford, Wigan, Sheffield Eagles and St George Illawarra.
Wednesday 03 August 2011
Sky Sports has agreed to continue screening and funding Super League for another five years, but action from the Championship is not part of the new deal.
The successful negotiations, which are understood to have been completed before Sky's fellow Murdoch company News International ran into its current crop of troubles, give the competition stability through to the end of the 2016 season, which will be Sky's 21st as the game's main broadcast partners.
Under the terms of the new contract, Sky will screen up to 70 Super League matches, play-offs, internationals and the biggest games from Australia.
"Our partnership with Sky Sports has been an important factor in the growth of the game," said the Rugby League's chairman, Richard Lewis, yesterday. "The outcome clearly demonstrates that rugby league is a highly prized and valuable broadcast property."
No figures have been released by either party, but the new contract is understood to represent a 12 per cent increase on the £1.2m per season each club currently gets from Sky. In the present economic climate and by comparison with some other sports, that looks like a good result for the game, while the five-year time-span gives it a degree of security that it has not enjoyed previously.
The downside for subscribers is that Sky is dropping its coverage of the semi-professional Co-operative Championship, after screening live Thursday night games for the last four seasons. That option is set to be taken up by the smaller subscription channel, Premier Sport, which already has the rights to Australia's leading competition, the National Rugby League.
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