It's not just about limiting the clubs, golf will have to keep its eye on the ball

When it comes to technology even Formula One has struggled to keep up with the advances in golf. It is fair to say the equipment now would be unrecognisable to the pioneers who invented the game in the 1500s. Indeed, it would be unrecognisable to many players from the 1980s.

Yet while the cricketing authorities have moved to limit the effects of the new supercharged handles, the golfing bigwigs have a battle on a new front: balls. And it is one they are, to be frank, ballsing up at the moment.

That may just be because the Royal and Ancient and the US Golfing Association, the game's two governing bodies, took their eye off the ball in their desire to rein back on the mammoth drivers that flooded the market in the Eighties. First the shafts had changed from hickory to steel to graphite, and then some bright spark decided the heads of the "woods" should be metal as well. Titanium became the favoured material and, powered by the graphite shafts, obviously lighter and allowing for quicker head speed, driving distances started to leap dramatically.

They were not only longer as, with these bigger heads came bigger sweet spots and so, almost overnight, inveterate slicers and hookers could find the fairways. With the old courses suddenly starting to look ever so short to the grip-it-and-hit-it brigade, led by John Daly, the powers that be felt they had to act and did so by limiting the head sizes and also the spring-like effect quaintly known as "coefficient of restitution". They did give the world some time to chuck away their illegal hot models, but from 1 January, 2008 that was it. Bins at golf clubs were full of the damned things at the turn of the year.

So why was there no great outcry about all those yards lost and those hooks rediscovered? One reason is because the equipment makers found new ways to produce head speed and keep the clubs forgiving, but the main factor is all down to the development of that little round white thing. Basically, the Titleist Pro V1 – to give the example of the world's most popular ball – travels much, much further than any of its predecessors, is easier to control and, since being introduced in 2000, has unarguably revolutionised golf.

And so once-great courses have been rendered obsolete and desperate course designers scan every yard of the surrounding areas for more length. No fewer than 16 of the 18 holes have been changed at this year's Open venue, Royal Birkdale, since the last time it was held there, way back in 1998.

Wouldn't it have been far simpler to have told the ball-makers to produce shorter balls and for the authorities to have introduced stringent measures to protect the great layouts such as the Augusta National? Of course, it would.

Yet it appears the chance has been lost as the ball industry mushrooms and the lawyers hover. Cricket is wise to beware.

Suggested Topics
Voices
Barn owls are among species that could be affected
charity appeal
News
Sarah Silverman (middle) with sister Reform Rabbi Susan Silverman (right) and sister actress Laura Silverman (left) at Jerusalem's Western Wall for feminist Hanuka candle-lighting ceremony
peopleControversial comedian stages pro-equality Hanukkah lighting during a protest at Jerusalem's Wailing Wall
Arts and Entertainment
The Bach Choir has been crowned the inaugural winner of Sky Arts’ show The Great Culture Quiz
arts + ents140-year-old choir declared winner of Sky Arts' 'The Great Culture Quiz'
Sport
After another poor series in Sri Lanka, Alastair Cook claimed all players go through a lean period
cricketEoin Morgan reportedly to take over ODI captaincy
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Career Services

Day In a Page

Homeless Veterans appeal: 'You look for someone who's an inspiration and try to be like them'

Homeless Veterans appeal

In 2010, Sgt Gary Jamieson stepped on an IED in Afghanistan and lost his legs and an arm. He reveals what, and who, helped him to make a remarkable recovery
Could cannabis oil reverse the effects of cancer?

Could cannabis oil reverse effects of cancer?

As a film following six patients receiving the controversial treatment is released, Kate Hilpern uncovers a very slippery issue
The Interview movie review: You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here

The Interview movie review

You can't see Seth Rogen and James Franco's Kim Jong Un assassination film, but you can read about it here
Serial mania has propelled podcasts into the cultural mainstream

How podcasts became mainstream

People have consumed gripping armchair investigation Serial with a relish typically reserved for box-set binges
Jesus Christ has become an unlikely pin-up for hipster marketing companies

Jesus Christ has become an unlikely pin-up

Kevin Lee Light, aka "Jesus", is the newest client of creative agency Mother while rival agency Anomaly has launched Sexy Jesus, depicting the Messiah in a series of Athena-style poses
Rosetta space mission voted most important scientific breakthrough of 2014

A memorable year for science – if not for mice

The most important scientific breakthroughs of 2014
Christmas cocktails to make you merry: From eggnog to Brown Betty and Rum Bumpo

Christmas cocktails to make you merry

Mulled wine is an essential seasonal treat. But now drinkers are rediscovering other traditional festive tipples. Angela Clutton raises a glass to Christmas cocktails
5 best activity trackers

Fitness technology: 5 best activity trackers

Up the ante in your regimen and change the habits of a lifetime with this wearable tech
Paul Scholes column: It's a little-known fact, but I have played one of the seven dwarves

Paul Scholes column

It's a little-known fact, but I have played one of the seven dwarves
Fifa's travelling circus once again steals limelight from real stars

Fifa's travelling circus once again steals limelight from real stars

Club World Cup kicked into the long grass by the continued farce surrounding Blatter, Garcia, Russia and Qatar
Frank Warren column: 2014 – boxing is back and winning new fans

Frank Warren: Boxing is back and winning new fans

2014 proves it's now one of sport's biggest hitters again
Jeb Bush vs Hillary Clinton: The power dynamics of the two first families

Jeb Bush vs Hillary Clinton

Karen Tumulty explores the power dynamics of the two first families
Stockholm is rivalling Silicon Valley with a hotbed of technology start-ups

Stockholm is rivalling Silicon Valley

The Swedish capital is home to two of the most popular video games in the world, as well as thousands of technology start-ups worth hundreds of millions of pounds – and it's all happened since 2009
Did Japanese workers really get their symbols mixed up and display Santa on a crucifix?

Crucified Santa: Urban myth refuses to die

The story goes that Japanese store workers created a life-size effigy of a smiling "Father Kurisumasu" attached to a facsimile of Our Lord's final instrument of torture
Jennifer Saunders and Kate Moss join David Walliams on set for TV adaptation of The Boy in the Dress

The Boy in the Dress: On set with the stars

Walliams' story about a boy who goes to school in a dress will be shown this Christmas