The Open Championship aiming to lead the way in technological advancements as they introduce big screens at every hole bar the 18th at Hoylake

The final hole will retain its traditional yellow scoreboard while a wifi mesh will surround the course to aid viewing on mobile devices

Open Championship officials have vowed to lead the way with new technology to enhance the experience of spectators at Hoylake this summer.

Ticket prices of £75 were blamed for a drop in attendance at Muirfield last year, but the R&A believes that figure still represents good value compared to other sporting events given the number of hours of play each day.

And a six-figure sum has been spent on hi-tech infrastructure aimed at allowing fans to see more of the action no matter where they are located on the course.

Large LED screens will be placed on each hole apart from the 18th, which will retain the iconic yellow scoreboard, with a wifi mesh again surrounding the course to allow fans to follow the action on mobile devices.

The R&A's director of communications Malcolm Booth said: "We think this is the most innovative technology at any golf championship in the world.

"We intend to lead the way on this technology moving forward. I used it at Muirfield last year and it worked well and we think in the next three to five years the technology is going to become extremely robust.

"The big challenge at a golf tournament is that you are only able to be at one hole at a time and we hope this allows spectators to keep up to date with what is happening around the course. We think the benefit is significant."

There will be seating for 20,000 spectators at Hoylake with a unique "horseshoe" structure of grandstands surrounding the 18th green.

Rhodri Price, the R&A's director of operations, added: "That's something we can't do at any other venue and we think it's a great chance to wrap the 18th and create a great atmosphere."

A total of 230,000 fans attended the last Open at Hoylake in 2006, which was won by Tiger Woods, with officials confident of large crowds again even if Woods is unable to play after undergoing back surgery earlier this month.

"There's no doubt that Tiger Woods' impact on the game of golf is huge and he is still a massive draw, but we've had Opens without him before in 2008 and 2011," Booth added.

"The Open has always drawn a great crowd and we are sure we will again this year. We saw huge novelty and excitement in 2006 when we returned for the first time since 1967 and so I think that created very, very high crowds. We don't anticipate the same 230,000 this year, but we expect around 200,000."

PA

Arts and Entertainment
Lou Reed distorted the truth about his upbringing, and since his death in 2013, biographers and memoirists have added to the myths
musicThe truth about Lou Reed's upbringing beyond the biographers' and memoirists' myths
News
people
News
Ed Miliband received a warm welcome in Chester
election 2015
Life and Style
Apple CEO Tim Cook announces the Apple Watch during an Apple special even
fashionIs the Apple Watch for you? Well, it depends if you want for the fitness tech, or the style
Have you tried new the Independent Digital Edition apps?
Caption competition
Caption competition
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Career Services

Day In a Page

NHS struggling to monitor the safety and efficacy of its services outsourced to private providers

Who's monitoring the outsourced NHS services?

A report finds that private firms are not being properly assessed for their quality of care
Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

The Tory MP said he did not want to stand again unless his party's manifesto ruled out a third runway. But he's doing so. Watch this space
How do Greek voters feel about Syriza's backtracking on its anti-austerity pledge?

How do Greeks feel about Syriza?

Five voters from different backgrounds tell us what they expect from Syriza's charismatic leader Alexis Tsipras
From Iraq to Libya and Syria: The wars that come back to haunt us

The wars that come back to haunt us

David Cameron should not escape blame for his role in conflicts that are still raging, argues Patrick Cockburn
Sam Baker and Lauren Laverne: Too busy to surf? Head to The Pool

Too busy to surf? Head to The Pool

A new website is trying to declutter the internet to help busy women. Holly Williams meets the founders
Heston Blumenthal to cook up a spice odyssey for British astronaut manning the International Space Station

UK's Major Tum to blast off on a spice odyssey

Nothing but the best for British astronaut as chef Heston Blumenthal cooks up his rations
John Harrison's 'longitude' clock sets new record - 300 years on

‘Longitude’ clock sets new record - 300 years on

Greenwich horologists celebrate as it keeps to within a second of real time over a 100-day test
Fears in the US of being outgunned in the vital propaganda wars by Russia, China - and even Isis - have prompted a rethink on overseas broadcasters

Let the propaganda wars begin - again

'Accurate, objective, comprehensive': that was Voice of America's creed, but now its masters want it to promote US policy, reports Rupert Cornwell
Why Japan's incredible long-distance runners will never win the London Marathon

Japan's incredible long-distance runners

Every year, Japanese long-distance runners post some of the world's fastest times – yet, come next weekend, not a single elite competitor from the country will be at the London Marathon
Why does Tom Drury remain the greatest writer you've never heard of?

Tom Drury: The quiet American

His debut was considered one of the finest novels of the past 50 years, and he is every bit the equal of his contemporaries, Jonathan Franzen, Dave Eggers and David Foster Wallace
You should judge a person by how they peel a potato

You should judge a person by how they peel a potato

Dave Hax's domestic tips are reminiscent of George Orwell's tea routine. The world might need revolution, but we like to sweat the small stuff, says DJ Taylor
Beige is back: The drab car colours of the 1970s are proving popular again

Beige to the future

Flares and flounce are back on catwalks but a revival in ’70s car paintjobs was a stack-heeled step too far – until now
Bill Granger recipes: Our chef's dishes highlight the delicate essence of fresh cheeses

Bill Granger cooks with fresh cheeses

More delicate on the palate, milder, fresh cheeses can also be kinder to the waistline
Aston Villa vs Liverpool: 'This FA Cup run has been wonderful,' says veteran Shay Given

Shay Given: 'This FA Cup run has been wonderful'

The Villa keeper has been overlooked for a long time and has unhappy memories of the national stadium – but he is savouring his chance to play at Wembley
Timeless drama of Championship race in league of its own - Michael Calvin

Michael Calvin's Last Word

Timeless drama of Championship race in league of its own