F1: Nico Rosberg forced to change the design of his new helmet because it featured an image of the World Cup Trophy

Mercedes driver unveiled a new livery for the German Grand Prix this weekend

Nico Rosberg has been forced to change the design of his helmet for the German Grand Prix because it featured an image of the World Cup Trophy.

With this weekend's grand prix taking place at Hockenheim, Rosberg's home race, the Mercedes driver unveiled a special new livery on Twitter earlier this week to commemorate Germany's fourth World Cup win.

However, reports stated that Rosberg would have to change the design because it fell foul of strict guidelines on using their trademarks.

Fifa confirmed to The Independent that they had been in contact with the driver to "find a solution" to commemorate Germany's win without using Fifa's "intellectual property".

Images on social media (via ESPN F1) show a new helmet which features a large star to commemorate Joachim Low's achievement in Brazil, as well as three others for the World Cup wins in 1954, 1974 and 1990.

"Fifa is obliged to take action against any unauthorised reproduction of its intellectual property in a commercial context," a Fifa spokesperson told The Independent.

"If Fifa would not follow up on any potential infringements of its intellectual property, it would risk losing its legal right and title to such works, thereby endangering the foundation of its commercial programme which is driven primarily by the access to and usage of our brand marks, including the Fifa World Cup Trophy.

"An example of the strength of Fifa’s intellectual property assets is reflected by recent research in seven key global markets where the Fifa World Cup Trophy recorded an average recognition level of 83%. These levels are significantly higher than any other sporting trophies. As a result, we cannot allow a commercially branded helmet to feature the Fifa World Cup Trophy as this would jeopardise the rights of our Commercial Affiliates.

"We appreciate Nico Rosberg’s desire to congratulate the German team and have therefore been in discussions with the Rosberg team to attempt to find a solution, whereby he is still able to show his support for Germany without using Fifa intellectual property in a commercial context."

Rosberg, who has also signed a new contract with Mercedes this week, fell foul of Fifa's strict guidelines on unauthorised use of their trademarks.

The guidelines state: "Any unauthorised use of the official marks not only undermines the integrity of the Fifa world cup and its marketing programme, but also puts the interests of the worldwide football community at stake."

Rosberg enters the German GP leading the Drivers' World Championship, four points ahead of team-mate Lewis Hamilton.

The German retired in the last race at Silverstone and saw Hamilton drive to his first win there since 2008.

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Caption competition
Caption competition
Latest stories from i100
Daily Quiz
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Career Services

Day In a Page

Middle East crisis: We know all too much about the cruelty of Isis – but all too little about who they are

We know all too much about the cruelty of Isis – but all too little about who they are

Now Obama has seen the next US reporter to be threatened with beheading, will he blink, asks Robert Fisk
Neanderthals lived alongside humans for centuries, latest study shows

Final resting place of our Neanderthal neighbours revealed

Bones dated to 40,000 years ago show species may have died out in Belgium species co-existed
Scottish independence: The new Scots who hold fate of the UK in their hands

The new Scots who hold fate of the UK in their hands

Scotland’s immigrants are as passionate about the future of their adopted nation as anyone else
Culture Minister Ed Vaizey: ‘lack of ethnic minority and black faces on TV is weird’

'Lack of ethnic minority and black faces on TV is weird'

Culture Minister Ed Vaizey calls for immediate action to address the problem
Josephine Dickinson: 'A cochlear implant helped me to discover a new world of sound'

Josephine Dickinson: 'How I discovered a new world of sound'

After going deaf as a child, musician and poet Josephine Dickinson made do with a hearing aid for five decades. Then she had a cochlear implant - and everything changed
Greggs Google fail: Was the bakery's response to its logo mishap a stroke of marketing genius?

Greggs gives lesson in crisis management

After a mishap with their logo, high street staple Greggs went viral this week. But, as Simon Usborne discovers, their social media response was anything but half baked
7 best quadcopters and drones

Flying fun: 7 best quadcopters and drones

From state of the art devices with stabilised cameras to mini gadgets that can soar around the home, we take some flying objects for a spin
Andy Murray: I quit while I’m ahead too often

Andy Murray: I quit while I’m ahead too often

British No 1 knows his consistency as well as his fitness needs working on as he prepares for the US Open after a ‘very, very up and down’ year
Ferguson: In the heartlands of America, a descent into madness

A descent into madness in America's heartlands

David Usborne arrived in Ferguson, Missouri to be greeted by a scene more redolent of Gaza and Afghanistan
BBC’s filming of raid at Sir Cliff’s home ‘may be result of corruption’

BBC faces corruption allegation over its Sir Cliff police raid coverage

Reporter’s relationship with police under scrutiny as DG is summoned by MPs to explain extensive live broadcast of swoop on singer’s home
Lauded therapist Harley Mille still in limbo as battle to stay in Britain drags on

Lauded therapist still in limbo as battle to stay in Britain drags on

Australian Harley Miller is as frustrated by court delays as she is with the idiosyncrasies of immigration law
Lewis Fry Richardson's weather forecasts changed the world. But could his predictions of war do the same?

Lewis Fry Richardson's weather forecasts changed the world...

But could his predictions of war do the same?
Kate Bush asks fans not to take photos at her London gigs: 'I want to have contact with the audience, not iPhones'

'I want to have contact with the audience, not iPhones'

Kate Bush asks fans not to take photos at her London gigs
Under-35s have rated gardening in their top five favourite leisure activities, but why?

Young at hort

Under-35s have rated gardening in their top five favourite leisure activities. But why are so many people are swapping sweaty clubs for leafy shrubs?
Tim Vine, winner of the Funniest Joke of the Fringe award: 'making a quip as funny as possible is an art'

Beyond a joke

Tim Vine, winner of the Funniest Joke of the Fringe award, has nigh-on 200 in his act. So how are they conceived?