New headache for Todt as Bridgestone wheels drop off

The new FIA president, Jean Todt, yesterday faced the first major crisis of his tenure when Bridgestone announced it will be withdrawing as the official tyre supplier for Formula One when its contract runs out at the end of 2010. Hot on the heels of the withdrawal of BMW, who had their last race on Sunday before following Honda out of competition, the news sounded alarm bells from the Middle East to the ruling FIA's headquarters in Paris as it represented another rejection of the perceived marketing value of the sport.

The decision was made by Bridgestone's board after "lengthy evaluations" and has been based on the company's need to "redirect its resources towards the further intensive development of innovative technologies and strategic products".

This is a significant blow, as Bridgestone been involved in Formula One since 1997 and, including 2009, has won 10 drivers' and 10 constructors' championships.

After embarrassment at Indianapolis in 2006 Michelin is unlikely to return, and so is Goodyear, but with South Korea joining the Formula One calendar in 2010 it is possible that the Korean manufacturer Kuomo may step up.

Further bad news is anticipated later in the week, when Toyota are expected to announce their decision also to make a strategic withdrawal.

While that news would throw Sauber a lifeline after the desertion by BMW left them without an official entry in the official 13-team list, it would be catastrophic for Toyota's 700 staff in Cologne and Tokyo, and would threaten the career of Abu Dhabi star Kamui Kobayashi just as it was getting off the ground.

The 23-year-old, who gave Jenson Button a hard time in his first two races, said: "I would probably go back to Japan to maybe work with my father in his sushi restaurant. It was like that two months ago."

As expected, Williams yesterday confirmed that Rubens Barrichello and Nico Hülkenberg will replace Nico Rosberg and Kazuki Nakajima as their drivers for 2010, when they will also switch from Toyota engines back to Cosworth.

Williams believe that the combination of Barrichello's experience and Hülkenberg's youthful vigour which won him the 2009 GP2 championship, will give them the impetus to push back to the front of the grid as cost-cutting measures start to favour efficient, independent teams.

Independent Comment
blog comments powered by Disqus
Caption competition
Caption competition
News in pictures
World news in pictures
Sport blogs

Brits on fire in the wet at Le Mans!

Wow - what a weekend for British Motorcycle racing!

by Luke Wilkins

iBet: Bale and Rooney transfer specials

The dust is barely settling on the Premier League season and the bookies are looking to persuade us ...

by Gareth Purnell

A changing of the guards in English football: From Sir Alex Ferguson to Jose Mourinho

The guard has changed at Old Trafford for the first time in 26 years. Meanwhile, down the road, the ...

by The Sports Lawyer

       
Career Services

Day In a Page

Watch out Watford: Here comes the secretive Bilderberg Group

Watch out Watford: Here comes the secretive Bilderberg Group

A meeting of global power brokers in a Hertfordshire hotel is exciting conspiracy theorists, but what are they really about?
'The ultimate all-in-one home entertainment system': Microsoft finally unveils its Xbox ONE console

'The ultimate all-in-one home entertainment system'

Microsoft finally unveils its Xbox ONE console
Plenty of Fish dating site founder pulls 'Intimate Encounters' option to ward off sleazy men

Plenty of sleaze

Dating website pulls intimate 'hook-up' section to curb harassment
Inferno author Dan Brown 'honoured' to be invited to join the Freemasons

The Freemasons’ Code

Dan Brown reveals the message that told him door to the lodge is open
Not secure any more: G4S boss heads for exit at last

Not secure any more: G4S boss heads for exit at last

Nick Buckles survived the Olympics débâcle and a £5bn bid fiasco but a profit warning finally triggered his downfall
How to say ‘I’m a sellout’: Tumblr’s David Karp’s message of reassurance to his staff sounded very familiar

How to say ‘I’m a sellout’

Tumblr’s David Karp’s message of reassurance to his staff sounded very familiar
Why clubs are keen to take a stand

Why clubs are keen to take a stand

There's a real desire around the grounds for safe standing. But will the authorities listen?
In the end the fans decided Tony Pulis had made a pig's ear of the job at Stoke City

In the end the fans decided Tony Pulis had made a pig's ear of the job at Stoke City

Disillusion with a siege mentality and negative playing style made change inevitable
James Lawton: The James Hunt I knew is the subject of a new F1 movie

James Lawton: The James Hunt I knew is the subject of a new F1 movie

British driver was fascinating man whose epic duel with Niki Lauda in 1976 was typical of an era of glamour and glory – but also the ever-present threat of death
Stuart Hogg: Ready to climb his own Everest

Stuart Hogg: Ready to climb his own Everest

Lions' cub, 20, joins long line of players from Scottish borders club Hawick given opportunity to make his mark at highest level
Carl Froch handed rare chance of revenge with dream rematch

Steve Bunce on Boxing

Carl Froch handed rare chance of revenge with dream rematch against Mikel Kessler
'There is a battle going on inside us that is never discussed'

Masculinity in crisis?

'There is a battle going on inside us that is never discussed'
Have US shock jocks gone too far?

Have US shock jocks gone too far?

An incendiary remark from Rush Limbaugh may be the beginning of the end for outspoken right-wing US broadcasters
The ‘Beverly Hills’ of Surrey pays more income tax than big cities of the North

The ‘Beverly Hills’ of Surrey

Elmbridge pays more income tax than big cities of the North
Heavenly Bodies

Heavenly Bodies

Michael Landy's artistic marriage made in heaven... and hell