Boardman has had a remarkable run of success since taking the bronze medal at the Olympics in Atlanta - regaining the world pursuit title, destroying the world hour record and winning the classic Grand Prix des Nations time trial.
Now he represents Britain's best chance of glory in Lugano - but he is not alone in being a strong tip for honours.
Max Sciandri, Britain's other cycling bronze medallist at the Games, will also be competing in Switzerland, where he will captain the road race team.
The national coach, Doug Dailey, who will bow out after a decade at the top after these championships, revealed yesterday: "Sciandri has targeted this event.
"He lives only two hours' drive away from the course and he is still very competitive at this late stage of the season," Dailey added.
Great Britain's road race line-up is completed by Sean Yates - making his last international appearance before retiring at the end of the season - plus Jeremy Hunt, Matt Stephens, Simon Bray and Chris Newton.
GREAT BRITAIN (Teams for World Road Race Championships, Lugano, Swit, Oct): Elite road race: M Sciandri (Pistoia, Italy), S Yates (Forest Row, Sussex), J Hunt (Totnes), M Stephens (Crewe), S Bray (Cardiff), C Newton (Middlesbrough). Elite time trial: C Boardman (Wirral), Newton. Women's road race: M Purvis (Isle of Man), M Hughes (Pontypridd), C Alexander (Epsom, Surrey), M Lawrence (Leicester), Y McGregor (Bradford), J Derham (Hampton, Middlesex). Women's time trial: McGregor, Derham.Reuse content