Olympic Games: Major sponsor ends backing after 38 years
Saturday 08 August 1998
IBM, which spent more than pounds 60 million to sponsor the 1998 Winter Games in Nagano, Japan, and provided much of the behind-the-scenes technology for free, wanted local Olympic organising committees to share the technology costs.
But the two sides never agreed on how much money should be paid to IBM or how much the company should do for free in exchange for marketing rights. IBM executives were upset by an IOC decision to seek a more profitable sponsorship deal for upcoming Games' Internet services and sites, a role IBM held in the last two Olympics, in Nagano and Atlanta.
The company supplied computers and staff to run Web sites, score boards and other technology. It promoted its Olympics involvement in television and print advertisements, but came under severe criticism for its performance in Atlanta, with the results delivery system incurring many problems and unable to meet its promises to news organisations.
IBM's sponsorship will end with the 2000 Summer Games in Sydney, Australia, and the decision means that the company will not be involved in the 2002 Winter Games in Salt Lake City.
Latest in Sport
- 1 Stephen Fry explains what he would say if he was 'confronted by God'
- 2 Venezuela Expo Tattoo 2015: Extreme body art from 'Vampire Woman' to 109mm earlobes
- 4 Ball pool for adults opens in London
Stephen Fry explains what he would say if he was 'confronted by God'
9 reasons Greece's experiment with the radical left is doomed to failure
Have we reached 'peak food'? Shortages loom as global production rates slow
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
Hard line on immigration could cost Tories the election
£15000 - £30000 per annum: Recruitment Genius: Now our rapidly expanding and A...
£15000 - £20000 per annum: Recruitment Genius: Are you passionate about great ...
£20000 - £30000 per annum: Recruitment Genius: This fast growing reinforcing s...
£18000 - £35000 per annum: Recruitment Genius: This fast growing reinforcing s...