Olympic Games: Major sponsor ends backing after 38 years
Saturday 08 August 1998
IBM, which spent more than pounds 60 million to sponsor the 1998 Winter Games in Nagano, Japan, and provided much of the behind-the-scenes technology for free, wanted local Olympic organising committees to share the technology costs.
But the two sides never agreed on how much money should be paid to IBM or how much the company should do for free in exchange for marketing rights. IBM executives were upset by an IOC decision to seek a more profitable sponsorship deal for upcoming Games' Internet services and sites, a role IBM held in the last two Olympics, in Nagano and Atlanta.
The company supplied computers and staff to run Web sites, score boards and other technology. It promoted its Olympics involvement in television and print advertisements, but came under severe criticism for its performance in Atlanta, with the results delivery system incurring many problems and unable to meet its promises to news organisations.
IBM's sponsorship will end with the 2000 Summer Games in Sydney, Australia, and the decision means that the company will not be involved in the 2002 Winter Games in Salt Lake City.
The battle for control of Stieg Larsson's £30m legacy
Look beyond the usual shows for the best festive telly
Michelle Nijhuis' daughter insists (s)he is, and she learnt a valuable lesson on gender in books
newsFormer soldier taped 33 of the animals to the floor and then stamped on them one by one
Latest in Sport
Mesut Ozil reveals he really is the Superman at Arsenal, Jack Wilshere is Batman and don't make Lukas Podolski angry - it's the Arsenal Christmas Party
Transfer news: Liverpool - January transfer targets
Missing out on Tottenham job was a 'close shave', says Liverpool manager Brendan Rodgers
The most underrated players in the Premier League
Transfer news: Chelsea - January transfer targets
- 1 North Koreans are gasping for the truth: Let's give it to them
- 2 Sun will 'flip upside down' within weeks, says Nasa
- 3 Christmas comes early: Justin Bieber is 'retiring from music'
- 4 Burglar steals video tapes of child abuse, hands them into police
- 5 Cycle death inquest: Boyfriend hugs driver of 32 tonne tipper truck that killed his girlfriend
Exclusive: Young people ‘want UK to stay in Europe’: Four in 10 adults aged 18 to 24 are ‘firmly in favour’ of membership, poll shows
Tom Daley ‘is gay because his father died’ says UK evangelist
Iain Duncan Smith leaves Commons food banks debate early
Kiss and yell: Italian protester charged with sexual assault after kissing riot police officer
PM denies two child limit for benefits is part of Tory welfare policy
Anachronistic and iniquitous, grammar schools are a blot on the British education system
£40000 - £55000 per annum: Pro-Recruitment Group: This Big 4 giant is seeking ...
£35000 - £50000 per annum: Pro-Recruitment Group: Do you have personal tax exp...
£22000 - £37000 per annum: Capita Education Resourcing Permanent Team: This se...
£27000 - £30000 per annum: Capita Education Resourcing Permanent Team: Capita ...