Go Mo Farah – Britain's great Olympian legs it from a T-rex, marauding brides and more
Although the only thing that double Olympic champion Mo Farah will be running away from at the moment is the legion of potential advertisers beating down his door, a Tumblr blog called "Mo Farah Running Away From Things" has provided – among rising inflation figures and other woes – an unlikely post-Olympic pick-me-up.
Unlikely, because in the broiling cauldron that is the internet, the usual rule runs thus: more malice equals more clicks (with the exception of kitten pictures). And this blog hasn't got a malicious bone in its body.
From the huggable Helvetica typeface and fanzine subtitle, "A tribute to Mo Farah for being a true Olympic legend, we love you Mo!", to the picture of the man himself running off from, variously, a T-Rex, a herd of marauding brides and a trio of Star Wars TIE fighters – it's nice, nice, nice.
That was exactly the intention of Luke Harvey, the 21-year-old graphic-design graduate who created it on Sunday evening. "Mo was my highlight. I was at my mate Luke's house when he won and I thought, 'you could put some wicked backgrounds on that'. So I did, for a bit of fun – and now it's on The Atlantic and you're calling me," he says from his home in Staffordshire. "I just hope Mo likes it – he's such a legend."
The tumblr (@Luke_Spee) has had near a million hits so far ( "that's what it was at before I went to work this morning"). As yet, though, Harvey doesn't know where Mo will go next but, either way, it's likely to run and run (ba-bum-ch).
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