Games can 'turbo-charge' Britain's tourism says Hunt
Tuesday 14 August 2012
The success of the Olympics can “turbo-charge” the UK's tourism industry, Culture Secretary Jeremy Hunt said as the Government prepared to launch a major push to attract visitors.
Chinese tourists will be targeted under a new strategy which will be launched today, with ministers hopeful the number of holidaymakers from the country will treble.
The Government hopes that other major sporting events, including the Commonwealth Games in Glasgow in 2014, will also act as a draw for overseas visitors.
Mr Hunt is determined to make the most of the global spotlight being on the UK and will set out his new strategy in a speech to tourism industry leaders.
He said: "The Olympics have been for Britain what Usain Bolt is for athletics - something that grabs the attention of the whole world and refuses to let it go.
"From the wonder of Danny Boyle's opening ceremony to the most incredible sporting achievements, the Games have been a fantastic showcase for our country.
"We must use this extraordinary year to turbo-charge our tourism industry, to create jobs and prosperity on the back of a globally-enhanced reputation."
The new strategy will involve an £8 million extension of the "Great" marketing campaign, including within China.
The Department for Culture, Media and Sport believes this has the potential to triple the number of Chinese tourists, generate more than £500 million in extra spending and create more than 14,000 new jobs.
The Government will also encourage Britons to take a break in the UK, investing £2 million in marketing domestic tourism, a figure which will be matched by the industry.
As well as the Commonwealth Games, tourism should benefit from football's Champions League final at Wembley Stadium next year and when top flight athletics returns to London in 2017 for the world championship.
The strategy will also attempt to maximise the impact of cultural tourism.
Paul Scholes: Manchester United vs Liverpool - I don't understand why Brendan Rodgers was not more attacking against Basel
Jesus Christ plays for Chelsea - that's what one in five children thinks
Transfer Talk: Nemanja Vidic to return to Manchester United; Hazard to leave Chelsea; Sunderland want Radamel Falcao
Frank Warren column: Don't bet on Amir Khan landing pay day against Floyd Mayweather
Manchester United transfer news: Kevin Strootman move edges closer
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre
Sony hack: Angelina Jolie branded 'seriously out of her mind' in further embarrassing leaked email saga
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food