London 2012: John Lewis charges customers to view Olympic park out of its window
Friday 03 August 2012
A shop overlooking the Olympic park is charging customers to look at the site from its viewing window.
The John Lewis store in Westfield, which neighbours the site in Stratford, east London, introduced the £2 charges on Sunday. Customers are promised "panoramic views of the London 2012 park" from the viewing gallery on the third floor.
Binoculars are on offer and visitors are treated to views of the Olympic Stadium, the Orbit tower and other venues but some customers have taken exception to the charges.
Paul Atack, 65, from Doncaster, South Yorkshire, said: "I've come all the way down to London to see the Olympic Park.
"I'm surprised that I can't even get near it. The park volunteers told me to go to John Lewis but I didn't expect to be paying for it."
A spokesperson for John Lewis confirmed the fee had been introduced but added that any proceeds would be donated to local charities.
She said: "We have introduced a small charge to enter the viewing gallery at our Stratford shop - £2 for adults, under 16 years go free - as operationally we felt the need to separate those customers who wish to visit the London 2012 shop, and those who wish to experience the view. This is something we've introduced from a need to manage the crowds."
"The net profit from our London 2012 shop in Stratford goes back to London 2012, and any proceeds taken from customers paying to visit the viewing gallery will be donated to local charities."
The charities set to benefit from the fee include housing provider East Thames Potential and homeless charity Cardboard Citizens.
Britain First criticised for using actress's memory to draw attention to their 'hate-filled home page'
Emergency call 'started off dumb, but got pretty serious'
Cristiano Ronaldo applauded by Liverpool fans after master-class for Real Madrid, despite Manchester United ties
Angel Di Maria injury latest: Argentina international set to play in Manchester United vs Chelsea match
Real Madrid vs Barcelona: Cristiano Ronaldo says he is playing Barca - not just Lionel Messi - in El Clasico
Paul Scholes column: I'm not worried about Manchester United's defence - Chelsea test can be the making of Phil Jones and Marcos Rojo
Erik Lamela goal: Best tweets and reaction to Tottenham man's Rabona
- 1 This 'woman calls police to order pizza' story isn't going where you're expecting
- 2 Axe wielding man shot dead after attacking four New York policemen on busy street
- 3 Watch what happened when food critics were unknowingly served McDonald's
- 4 Jimmy Carr's Oscar Pistorius joke goes a bit too far at the Q Awards
- 5 Ottawa shootings: Bruce MacKinnon's cartoon is the perfect tribute to soldier Nathan Cirillo
Of course, teenage girls need role models – but not like beauty vlogger Zoella
Cameron is warned 'no possibility' of UK reducing immigration and that bid to bring in quota on migrant workers would be illegal
Support for EU membership 'at highest level since 1991' with most Brits wanting to stay 'in'
Thousands with degenerative conditions classified as 'fit to work in future' – despite no possibility of improvement
Residents should throw a street party and mix with immigrant neighbours, councils told
Attacks on 'Ukip Calypso' show how skewed people’s priorities are