A new warm-up routine could be needed for Great Britain's athletes – the image of them gearing up for action sporting the stylish Beats by Dr Dre headphones will be seen no longer, as Britain's Olympic Association yesterday clamped down on their athletes publicly wearing a non-official brand.
Batches of the £150 headphones were shipped to hotels where Britain's athletes were staying in a fine piece of marketing, which included diver Tom Daley being pictured wearing them, and goalkeeper Jack Butland tweeting his support.
If only McDonald's made headphones.
Tweets of the day
My girl @gemma_gibbons was so excited to get a pic taken with @chrishoy on opening ceremony night.
Euan Burton, GB judo
Run time with the Doctor Noel in Portugal. #TeamGB #London2012
Scott Overall, GB marathon
Sorry we couldn't bring you a Gold but we delivered you a hard fought Silver.
Richard Chamber, GB rower
24: Olympic number of the day
Years since the men's shot-put Olympic record was broken – Ulf Timmermann in Seoul in 1988.Reuse content