Olympic chief publicly backs Games sponsors Coca-Cola and McDonald's
Tuesday 10 July 2012
The International Olympic Committee issued public backing of its Games sponsors Coca-Cola and McDonald's today, a day after President Jacques Rogge was quoted as saying there was a "question mark" over their sponsorship due to obesity concerns.
"I would like to clarify comments attributed to me in several media reports regarding Coca-Cola's and McDonald's Olympic sponsorship," said Rogge in a statement mailed to Reuters.
"The IOC hugely values the long-term sponsorship and support of both McDonald's and Coca-Cola. Through the years we have personally witnessed the positive impact that they make as TOP sponsors," said the IOC president.
On Monday Rogge had been quoted in several British media as saying there had been a "question mark" over the sponsorship of the Olympics by McDonald's and Coca-Cola, driven by global obesity concerns.
His comments come less than three weeks before the start of the London Olympics on July 27.
"For those companies, we've said to them: 'Listen, there is an issue in terms of the growing trend on obesity, what are you going to do about that?'" he was quoted by several media on Monday as saying.
The IOC has regularly had to answer questions regarding the sponsor agreements with the two food and beverage companies for the world's biggest mutli-sports event and whether their association with the Olympics, promoting a healthy lifestyle, was compatible.
On Tuesday Rogge said the IOC was proud to be associated with them.
"Both companies bring forward the spirit of the Olympic Games through creative and engaging global programs that promote physical activity and the values that the Olympic Games are all about."
"We are proud to work with both Coca-Cola and McDonald's, with whom we have long term agreements in place through 2020."
McDonald's, whose four restaurants in London's Olympic Park include its biggest in the world, extended its 36-year backing of the Games in January by signing up as sponsor for another eight years.
Soft drinks company Coca-Cola has been sponsoring the Olympics since 1928 and also has a deal to 2020.
Arsenal transfer news: Atletico Madrid closing in on Santi Cazorla - reports
Arsenal transfer news: Arsene Wenger set to cancel moves for Sami Khedira and Morgan Schneiderlin in favour of Jack Wilshere - reports
Arturo Vidal: Manchester United bid £39m for Juventus midfielder
Chelsea transfer news: Jose Mourinho wants both Thibaut Courtois and Petr Cech to stay at Stamford Bridge
Malaysian cyclist could face disciplinary action after 'Save Gaza' gloves protest
- 1 Malaysian cyclist could face disciplinary action after 'Save Gaza' gloves protest
- 2 Is Gideon Levy the most hated man in Israel or just the most heroic?
- 3 McDonald’s removes chicken nuggets from the menu in Hong Kong amid major food scare
- 4 Students offered grants if they tweet pro-Israeli propaganda
- 5 Satellite full of sexually experimental geckos adrift in space, Russia loses control of mission
Malaysia Airlines MH17 crash: Vladimir Putin is given 'one last chance' to end hostilities in Ukraine
The 'scroungers’ fight back: The welfare claimants battling to alter stereotypes
The truth about conspiracy theories is that some require considering
Arizona execution lasts two hours as killer Joseph Wood left 'snorting and gasping' for air
Malaysia Airlines MH17 crash: Ukrainian military jet was flying close to passenger plane before it was shot down, says Russian officer
Malaysia Airlines MH17 crash: Massive rise in sale of British arms to Russia