Olympic Diary
Swimming PR takes a dive
Thursday 19 August 2004
The British swimming team's PR department have canvassed every member of the squad in Athens about their pets so that news journalists (as opposed to sports journalists) will have something to write about.
The British swimming team's PR department have canvassed every member of the squad in Athens about their pets so that news journalists (as opposed to sports journalists) will have something to write about.
"These news journalists will be hoping to uncover the more unusual aspects to you and your performance," said the covering letter sent to each swimmer with a questionnaire. "You'll find that these people won't be after the information you're used to giving. They will be after the story about how you've dedicated your medal to the memory of your dead goldfish. Weird pets ... that type of thing."
The swimmers were also encouraged to reveal other juicy titbits, such as whether their parents had ever appeared in EastEnders. The PR team then handed out the replies to the media, revealing, for example, that Simon Burnett has a share in a lion, that his dad is absent from Athens because he's suffering from shingles, and that his brother holds a relay world record for swimming from Ireland to Scotland.
When Stephen Parry won a medal and revealed that his dad had shingles too, it was something of a coincidence. Except it wasn't. The PR people had handed out Parry's replies under Burnett's name. Is that why the Brits have had trouble finding themselves in the pool?
Good day
Nikolaos Siranidis and Thomas Bimis, who won Greece's first gold medal, in the diving on Monday, were yesterday able to go out and purchase a commemorative stamp with their faces on it. The Greek Post Office plans to issue a stamp for every one of the country's medallists.
Bad day
Ron Bensimhon, the 31-year-old Canadian "top-bomber" who interrupted Monday's diving by jumping from a board in a tutu, was sentenced to five months in jail, although he was later released on appeal. "I won't do it again," he said.
Quote of the day
"I've never done that before" - Nadia Comaneci, stating the obvious after taking two attempts to throw out the ceremonial first pitch before yesterday's softball game between Australia and China. The gymnastics legend's first attempt almost hit a player.
Sport blogs
iBet: Mercedes and Hamilton to roar in Monaco
Monaco is a street circuit where driver ability is more important than anywhere else and if we take ...
by Gareth Purnell
24 May 2013 02:00 AM
On The Road at the Giro d’Italia: It sounds sadistic, but the team live for the mountain stages
Three weeks ago as I drove off the Eurostar, I remember thinking what a very long time it was until ...
by Martin Ayres
23 May 2013 05:29 PM
iBet: Rose has the ammunition for Wentworth
McDowell did brilliantly to land the World Match Play title in Bulgaria last week, but it’s a format...
by Gareth Purnell
23 May 2013 09:13 AM
-
David Moyes delighted after Rio Ferdinand agrees to stay at Manchester United with new one-year contract
-
Sergio Garcia / Tiger Woods 'fried chicken' racism row takes fresh twist after 'coloured athletes' comment
-
After racist remark, Sergio Garcia fights for reputation as Tiger Woods slams 'hurtful' fried chicken joke
-
New Manchester City manager must deliver five trophies in five years
-
Manchester United slash interest bill by £10m a year
- 1 Pope Francis: Being an atheist is alright as long as you do good
- 2 Man and woman arrested on suspicion of conspiracy to murder victim of Woolwich machete attack, named as Drummer Lee Rigby
- 3 'Sickening, deluded and unforgivable': Horrific attack brings terror to London’s streets
- 4 Archaeologists uncover nearly 5,000 cave paintings in Burgos, Mexico
- 5 Woolwich attack: The EDL will seek to exploit this evil crime for their own evil ends
Get your summer started with British Military Fitness
BMF is the UK’s biggest and best loved outdoor fitness classes
Visit York
Find out what The Independent's resident travel expert has to say about one of the most beautiful small cities in the world
Making reading fun for kids
Nook is donating eReaders to volunteers at high-need schools and participating in exclusive events throughout the campaign.
Introducing the 'Get Reading' campaign
Get the latest on The Evening Standard's campaign to get London's children reading.
Enter the latest Independent competitions
Win anything from gadgets to five-star holidays on our competitions and offers page.
Business videos from commercial thought leaders
Watch the best in the business world give their insights into the world of business.
Day In a Page
The man who's eaten everywhere
A Berliner in 1963 – but did John F Kennedy once admire Adolf Hitler?
Banned Iranian director to attend Cannes Film Festival
The 10 Best salt and pepper sets
Ferran Soriano: Predicting success if Manchester City 'vision' is followed
Edward VIII’s phone calls - and how MI5 bugged them




Comments