Indeed, the Daily Mail British Ski Show at Birmingham's National Exhibition Centre from 15 to 18 October and the Daily Mail International Ski Show at Earls Court, London, from 31 October to 8 November are making a special effort to encourage new skiers.
A large proportion of the regular visitors to these shows will have already learnt to ski, but a beginners' slope is being built at both shows for new skiers to try. Free taster lessons from qualified instructors with skis and boots supplied should prove popular.
A new addition this year is the mogul slope, providing another attraction in the event arena where the public can enjoy aerial and stunt skiing displays. In the participation area, cross-country skiing and curling are among features visitors can try.
Complementing the trade stands, with the latest equipment and clothing, representatives at the Ski Club of Great Britain stand can advise on all aspects of skiing. There is also a creche, free of charge for two hours, this year.
Daily Mail British Ski Show, 15-18 October.
National Exhibition Centre, Birmingham (Tel: 021-780 4141) is off junction 4, M6 or junction 6, M42. Birmingham International station is adjacent; the airport is a short ride by special rail link.
Admission: Thursday and Friday (noon- 9.30pm) pounds 3 adults, pounds 1.50 children / OAPs. Saturday and Sunday (11am-6pm) pounds 4, pounds 2.
Daily Mail International Ski Show, 31 October-8 November.
Earls Court 2, Warwick Road, London SW5 (Tel: 071-370 8311) is opposite Earls Court tube station (District and Piccadilly lines).
Admission: pounds 6 adults, pounds 3 children / OAPs. Opening times: Saturday / Sunday 10am-7pm. Weekdays noon-10pm.