Racing: Success in Sunday figures

Sunday racing has attracted new and younger racegoers to the sport, according to research by the British Horseracing Board.

Replies from racegoers at the first 16 Sunday meetings were compared with data from those in attendance at the same venues on non-Sunday fixtures in 1994.

Of those questioned, 38% were making their first trip to the races or first for more than six months, compared with 25% from the 1994 survey. And the average age of racegoers fell from 45 to 42, with a 17% increase in the number of under-35s. More than 25% of Sunday racegoers took children aged under 16, trebling the 1994 figure.