Saracens have established a reputation for being slightly different to the other 11 clubs in the Aviva Premiership, having delivered pizzas to fans at half-time, given them the chance to win £1m by catching three rugby balls and playing on a plastic pitch at their home the Allianz Stadium.
A number of years ago, they also became the first English club to introduce a squad of cheerleaders – the Saracens Sensations (pictured above) – following in the footsteps of those clubs in the Southern Hemisphere’s Super XV and the NFL.
However, the latest move takes things a step further with a a team of 'supermodels' employed to mix it among fans for the game against Llanelli Scarlets this weekend.
It's part of their 'student day' promotion. And it appears they know their market. As well as the models (which includes four girls and one boy), there will be pints of Carlsberg for £1.50 and there is even the chance for one lucky punter to have their university maintenance loan paid off in full.
Sarries will be facing Welsh side Llanelli Scarlets in the LV=Cup, and in the build-up to the match each one of the five models has introduced themselves to fans via their Twitter account, as well as a new account set-up by the club for the scheme.
You can see the latest squad additions below, or by heading to Allianz Park for the match itself on Sunday.