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Under-pressure Steele leaves RFU

Duncan Bech,Pa
Friday 10 June 2011 14:50 BST
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Steele parted company with the RFU following an emergency board meeting
Steele parted company with the RFU following an emergency board meeting (GETTY IMAGES)

The Rugby Football Union were this morning plunged into disarray following the removal of their chief executive John Steele.

Just nine months into the role and virtually a year to the day after he was appointed, Steele's ill-fated reign came to an end in an episode that has shown the RFU in the worst possible light.

The former UK Sport chief executive paid the ultimate price for the confusion over the job description for the performance director post that many hoped would be filled by Sir Clive Woodward.

An RFU statement read: "The RFU board of directors can confirm that John Steele has left the union with immediate effect.

"At the current time there is nothing more we can add while discussions are ongoing and we will update further as we are able."

Steele's demise was sealed during last night's emergency board meeting, which finished at 1am this morning.

It was felt by both parties that he could no longer continue in his role and the RFU are currently meeting to agree the terms of his exit. Further details are expected this afternoon.

A scheduled RFU council meeting taking place today is sure to be an acrimonious one as the management board, led by chairman Martyn Thomas, attempt to explain the events that have left Twickenham in turmoil.

While Steele has emerged as the fall guy, by their own admission the management board have hardly covered themselves in glory.

The board signed off three different versions of the performance director job description, dating back to January, but still claimed not to fully understand how the job would work.

"This has been a testing time for the RFU but the key to a strong organisation is how it responds in difficult times," said Thomas last month.

Steele's ambition when he took over was to give England the best possible chance of winning the 2015 World Cup on home soil and to ensure the nation hosts the best possible tournament.

But little over four years from the event, and just three months out form this year's Wold Cup, the RFU are searching for a new chief executive.

Steele had been fighting for his future at Twickenham ever since confusion arose over performance director post that many felt was tailor made for Woodward.

Ten days ago, in response to fierce criticism of his handling of the appointment process, Steele sounded a note of defiance over his ability to continue.

"Yes, there has been this bump in the road but it doesn't mean that what we put in place in terms of our plans for the future isn't still as valid as it was six months ago," he said.

"In fact, that last six months have shown me even more the need for change. We need to work differently and I have been brought in to drive that change, and that is exactly what I will do."

On May 25 the management board gave him their "full support" and accepted their handling of the episode, which undermined Steel's position and left the union facing claims of amateurism, had "not shown the RFU in the best light".

The RFU changed the job description for the performance director role twice in the space of 48 hours. Woodward then ruled himself out of the running.

Until the wrangling over the performance director's role began, Steele was seen to have been performing solidly and there is a groundswell of sympathy over the way he has been treated.

He spent the first six months of his reign conducting a review of the union and then instigated a management restructure that was well received.

His desire to put rugby back at the heart of the union - he felt it had become too money orientated - also hit the right note for many.

However, his demise has been messy and a PR disaster for the RFU that could deter leading candidates to succeed Steele from applying.

The development will also resume calls for Woodward's return to Twickenham.

Baroness Sue Campbell, chair of UK Sport where Steele was chief executive for five years during which time he oversaw a huge increase in the funding of Olympic athletes, expressed her shock and sadness at his departure.

Campbell said: "I am shocked and upset to learn that John Steele has left the Rugby Football Union.

"As CEO at UK Sport for five years he was inspirational, highly professional and a huge success in driving change and leading people.

"British sport is incredibly fortunate to have a man with talent, principles and high integrity like John Steele and I am certain he will emerge from his RFU experience and continue to play a vital role in ensuring British sporting success well into the future."

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