RugbyU: N.Z retailers cry foul over All Black jersey price

Sportsware giant Adidas has found itself locked in a dispute with New Zealand retailers in the lead up to this year's Rugby World Cup over the price of All Blacks' replica jerseys.

Adidas released the new jersey last month, expecting strong sales as rugby-mad New Zealand hosts the World Cup for the first time since 1987.

But New Zealand retailers said the public had shunned the high-tech tops because Adidas set the local retail price too high at NZ$220 ($180) and they were available for half that cost from online stores in the US and Britain.

Rebel Sport general manager Rod Duke, who heads the country's largest sportswear retailer, said Adidas has refused to lower the price, even though it was hurting sales.

"I don't think it's reasonable that the price difference between overseas online stores and the local New Zealand stores should be as vast," he told Radio New Zealand.

"The difference between the two prices is just ridiculous."

Duke said Rebel Sport had decided to drop the price of the jersey to NZ$170 to remedy the "intolerable" situation.

Another retailer, Sportsworld, slashed the price to about NZ$125, which it said meant it was taking a loss on every jersey it sold.

Prime Minister John Key also weighed into the dispute, saying Adidas needed "to determine whether their actions are in the best interests of the country".

"I'd like to think New Zealand consumers get a fair deal and that they're not being taken advantage of just because they are here in New Zealand," he told reporters.

"So that's something for them to reflect on, but in the end it's a commercial decision for Adidas."

Adidas New Zealand general manager David Huggett said he was comfortable with the price and felt it was reasonable in the local market.

"Larger retail markets like the UK and US often have lower retail cost structures," he said.

Huggett said the price also reflected the contribution Adidas made to New Zealand rugby.

"We invest millions of dollars in Kiwi rugby from grassroots through to the All Blacks," he said.

International Rugby Board chief Mike Miller warned last month that price gouging during the September 9-October 23 tournament had the potential to tarnish New Zealand's reputation as a tourist destination.

ns/je

 

Life and Style
tech

Sales of the tablet are set to fall again, say analysts

News
A Brazilian wandering spider
news

World's most lethal spider found under a bunch of bananas

Life and Style
gaming

I Am Bread could actually be a challenging and nuanced title

News
Nigel Farage has backed DJ Mike Read's new Ukip song
i100
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Life and Style
tech

Company decides to go for simply scary after criticising other sites for 'creepy and targeted' advertising

Sport
Mario Balotelli pictured in the win over QPR
footballInternet reacts to miss shocker for Liverpool striker
News
news

Footage shot by a passerby shows moment an ill man was carried out of his burning home

Voices
Sol Campbell near his home in Chelsea
voices
News
i100
News
Kimi the fox cub
newsBurberry under fire from animal rights group - and their star, Kimi
Caption competition
Caption competition
Latest stories from i100
Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Career Services
iJobs Job Widget
iJobs General

Geography Teacher

£110 - £130 per day + TBA: Randstad Education Reading: Geography Teacher neede...

***Sports Graduate***

£50 - £70 per day: Randstad Education Preston: This role has arisen due to inc...

Business StudiesTeacher

£110 - £130 per day + Competitive rates of pay: Randstad Education Reading: Bu...

***Are you a Support Worker? or a Youth Worker? ***

£50 - £60 per day: Randstad Education Preston: The RoleDue to demand we are cu...

Day In a Page

Oscar Pistorius sentencing: The athlete's wealth and notoriety have provoked a long overdue debate on South African prisons

'They poured water on, then electrified me...'

If Oscar Pistorius is sent to jail, his experience will not be that of other inmates
James Wharton: The former Guard now fighting discrimination against gay soldiers

The former Guard now fighting discrimination against gay soldiers

Life after the Army has brought new battles for the LGBT activist James Wharton
Ebola in the US: Panic over the virus threatens to infect President Obama's midterms

Panic over Ebola threatens to infect the midterms

Just one person has died, yet November's elections may be affected by what Republicans call 'Obama's Katrina', says Rupert Cornwell
Premier League coaches join the RSC to swap the tricks of their trades

Darling, you were fabulous! But offside...

Premier League coaches are joining the RSC to learn acting skills, and in turn they will teach its actors to play football. Nick Clark finds out why
How to dress with authority: Kirsty Wark and Camila Batmanghelidjh discuss the changing role of fashion in women's workwear

How to dress with authority

Kirsty Wark and Camila Batmanghelidjh discuss the changing role of fashion in women's workwear
New book on Joy Division's Ian Curtis sheds new light on the life of the late singer

New book on Ian Curtis sheds fresh light on the life of the late singer

'Joy Division were making art... Ian was for real' says author Jon Savage
Sean Harris: A rare interview with British acting's secret weapon

Sean Harris: A rare interview with British acting's secret weapon

The Bafta-winner talks Hollywood, being branded a psycho, and how Barbra Streisand is his true inspiration
Tim Minchin, interview: The musician, comedian and world's favourite ginger is on scorching form

Tim Minchin interview

For a no-holds-barred comedian who is scathing about woolly thinking and oppressive religiosity, he is surprisingly gentle in person
Boris Johnson's boozing won't win the puritan vote

Boris's boozing won't win the puritan vote

Many of us Brits still disapprove of conspicuous consumption – it's the way we were raised, says DJ Taylor
Ash frontman Tim Wheeler reveals how he came to terms with his father's dementia

Tim Wheeler: Alzheimer's, memories and my dad

Wheeler's dad suffered from Alzheimer's for three years. When he died, there was only one way the Ash frontman knew how to respond: with a heartfelt solo album
Hugh Bonneville & Peter James: 'Peter loves his classic cars; I've always pootled along fine with a Mini Metro. I think I lack his panache'

How We Met: Hugh Bonneville & Peter James

'Peter loves his classic cars; I've always pootled along fine with a Mini Metro. I think I lack his panache'
Bill Granger recipes: Our chef's heavenly crab dishes don't need hours of preparation

Bill Granger's heavenly crab recipes

Scared off by the strain of shelling a crab? Let a fishmonger do the hard work so you can focus on getting the flavours right
Radamel Falcao: How faith and love drive the Colombian to glory

Radamel Falcao: How faith and love drive the Colombian to glory

After a remarkable conversion from reckless defender to prolific striker, Monaco's ace says he wants to make his loan deal at Old Trafford permanent
Terry Venables: Premier League managers must not be allowed to dictate who plays and who does not play for England

Terry Venables column

Premier League managers must not be allowed to dictate who plays and who does not play for England
The Inside Word: Brendan Rodgers looks to the future while Roy Hodgson is ghost of seasons past

Michael Calvin's Inside Word

Brendan Rodgers looks to the future while Roy Hodgson is ghost of seasons past