First, clean up rucks and mauls to open up the game and reduce technical offences. Then reduce the value of drop goals and penalties (it forces running rugby). Don't allow players to call a mark (it's a soft option), and force kicks to always bounce into touch (it's much harder to achieve).
I somehow think the Rugby Union crowd would baulk at this, because it would make the game easy to understand and entertaining. A bit like Rugby League infact. So there's the answer. Switch codes!
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