The winners of this year's Wimbledon will pocket £1m in prize money, the All England Club announced today.
Both the men's and women's champions will take home the biggest purse in the tournament's history, a 17.6% increase of £150,000 on 2009.
The total prize money for the event will be £13.725million, up by £1.175million on last year, and has doubled over the last decade.
Tim Phillips, chairman of the All England Club, said: "Wimbledon exists in a highly-competitive global marketplace and it's the world's best players who create and drive the interest.
"It's important that we offer a level of prize money which is both appropriate to the prestige of the event and which gives the players full and fair reward."
This year's Championships, which run from June 21 to July 4, have been declared a World Cup-free zone with the All England Club refusing to show matches on the big screen or other public areas.
Phillips said: "This is arguably the leading tennis tournament in the world and people come here to watch tennis.
"If people want to watch the World Cup they should go to South Africa or watch it on the TV."