The Hoddle Sacking: The Pitch: Reid is choice of City headhunters

Sunderland manager has the necessary respect within game says specialist recruitment firm. By Nick Harris

PETER REID, the manager of First Division Sunderland, should be at the top of the Football Association's list of candidates to replace Glenn Hoddle as the England coach, according to a specialist with a City headhunting firm.

The FA's main priority, said Terry Rickaby, a management consultant with Firth Ross Martin, should be to appoint a man who commands respect within the English game. "I'd forcefully advise the FA to go around English managers and canvass opinion," he said. "They're the people who know the game and you need to get the entire establishment behind the new management."

Rickaby added that the manager should, above all, be able to achieve results and maintain players' motivation and confidence. "This time they need to try to identify someone with a successful track record," Rickaby said. He added that Hoddle's problems with the media have not helped him, and said any successor must be able to deal with similar pressures.

Asked for candidates who might fit the bill, Rickaby said he would advise the FA to look for a young, up and coming manager, not necessarily in the Premier League.

"I'd suggest Peter Reid. He has the respect, he played for his country and is he proud to have worn his country's shirt." Of non-English managers, Rickaby added, Alex Ferguson was the most obvious candidate. "He has a great case and has been a great servant to the English game. It's one job that might whet his appetite."

Advertising agencies approached by The Independent came up with a variety of ways of attracting candidates for the job. J Walter Thompson's advert said: "Applicants with a tendency to overburden the pre-match period with talk of the other side need not apply." The recruitment pitch added: "You will also be required to forge a strong working relationship with the big man upstairs, whoever he may be. (Since Mr Kelly stood down).

"Must be prepared to work amidst the inevitable disruption caused by the dismantling of Wembley's pearly gates.

"The new coach should also desist in the practice of informing players they are required for squad training by opening phone calls with the words `Please join the congregation at Bisham Abbey.'"

The advert finishes with the warnings "Do not regard this as a job for (this) life" and "Must be able to work Sundays."

Mark Wnek, of Euro RSCG Wnek Gosper, said the FA should look for someone with a balanced personality. "It's Hoddle's unceasing search for a personality that's been getting him into trouble," he said.

Saatchi and Saatchi, who produced the advert on the right, played on the subject - reincarnation - that landed Hoddle in his most serious trouble to date.

Donald MacLeod of Korn Ferry, another City headhunting firm, said: "Clearly the biggest pitfall [for an England manager] is that that person is always in the public eye." Whether an overseas manager would be appropriate for the job - even in the current global climate of the game - would be entirely for the FA to decide, MacLeod said, but he added: "I think I would first want to scour the English field [of candidates]."

Whoever ends up as the next coach should be less naive in dealing with the media and avoid talking about non-football subjects, Max Clifford, the PR expert, said yesterday. Had Hoddle been a client of his, Clifford said, he would have been told never to talk to journalists about subjects such as reincarnation. "If only Hoddle was as skilful at explaining himself as he was with his feet, he wouldn't have had these problems," he said. He added that Hoddle had not only made the mistake of airing his opinions, but his follow-up damage limitation exercise had been poorly executed. "He didn't limit the damage," Clifford said. "If anything he made it worse."

The next England coach, it seems, needs to have a first-class pedigree in management, be popular with the public, be able to lead the team to major triumphs, have a good rapport with the media and be relaxed (but work well under pressure). The new man's nationality is less important. As long as he's English, presumably.

Life and Style
A monstrous idea? Body transplants might no longer be science fiction
Science An Italian neurosurgeon believes so - and it's not quite as implausible as it sounds, says Steve Connor
Demba Ba (right) celebrates after Besiktas win on penalties
footballThere was no happy return to the Ataturk Stadium, where the Reds famously won Champions League
Arts and Entertainment
Natural beauty: Aidan Turner stars in the new series of Poldark
arts + ents
Mia Freedman, editorial director of the Mamamia website, reads out a tweet she was sent.
arts + ents
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment
The write stuff: masters of story-telling James Joyce, left, and Thomas Hardy
arts + ents...begging to differ, John Walsh can't even begin to number the ways
Image from a flyer at the CPAC event where Nigel Farage will be speaking
Caption competition
Caption competition
Latest stories from i100
Daily Quiz
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

Career Services
iJobs Job Widget
iJobs General

Recruitment Genius: Bookkeeper

£23000 - £26000 per annum: Recruitment Genius: This small, friendly, proactive...

Recruitment Genius: Photographic Event Crew

£14500 - £22800 per annum: Recruitment Genius: This is a fantastic opportunity...

Recruitment Genius: Software Developers - .NET / ASP.NET / WebAPI / JavaScript

Negotiable: Recruitment Genius: A Software Developer is required to join a lea...

Austen Lloyd: Corporate Tax Solicitor - City

Excellent Salary: Austen Lloyd: A first rate opportunity to join a top ranking...

Day In a Page

HIV pill: Scientists hail discovery of 'game-changer' that cuts the risk of infection among gay men by 86%

Scientists hail daily pill that protects against HIV infection

Breakthrough in battle against global scourge – but will the NHS pay for it?
How we must adjust our lifestyles to nature: Welcome to the 'Anthropocene', the human epoch

Time to play God

Welcome to the 'Anthropocene', the human epoch where we may need to redefine nature itself
MacGyver returns, but with a difference: Handyman hero of classic 1980s TV series to be recast as a woman

MacGyver returns, but with a difference

Handyman hero of classic 1980s TV series to be recast as a woman
Tunnel renaissance: Why cities are hiding roads down in the ground

Tunnel renaissance

Why cities are hiding roads underground
'Backstreet Boys - Show 'Em What You're Made Of': An affectionate look at five middle-aged men

Boys to men

The Backstreet Boys might be middle-aged, married and have dodgy knees, but a heartfelt documentary reveals they’re not going gently into pop’s good night
Crufts 2015: Should foreign dogs be allowed to compete?

Crufts 2015

Should foreign dogs be allowed to compete?
10 best projectors

How to make your home cinema more cinematic: 10 best projectors

Want to recreate the big-screen experience in your sitting room? IndyBest sizes up gadgets to form your film-watching
Manchester City 1 Barcelona 2 player ratings: Luis Suarez? Lionel Messi? Joe Hart? Who was the star man?

Manchester City vs Barcelona player ratings

Luis Suarez? Lionel Messi? Joe Hart? Who was the star man at the Etihad?
Arsenal vs Monaco: Monaco - the making of Gunners' manager Arsene Wenger

Monaco: the making of Wenger

Jack Pitt-Brooke speaks to former players and learns the Frenchman’s man-management has always been one of his best skills
Cricket World Cup 2015: Chris Gayle - the West Indies' enigma lives up to his reputation

Chris Gayle: The West Indies' enigma

Some said the game's eternal rebel was washed up. As ever, he proved he writes the scripts by producing a blistering World Cup innings
In Ukraine a dark world of hybrid warfare and murky loyalties prevails

In Ukraine a dark world of hybrid warfare

This war in the shadows has been going on since the fall of Mr Yanukovych
'Birdman' and 'Bullets Over Broadway': Homage or plagiarism?

Homage or plagiarism?

'Birdman' shares much DNA with Woody Allen's 'Bullets Over Broadway'
Broadchurch ends as damp squib not even David Tennant can revive

A damp squib not even David Tennant can revive

Broadchurch, Series 2 finale, review
A Koi carp breeding pond, wall-mounted iPads and a bathroom with a 'wellness' shower: inside the mansion of Germany's 'Bishop of Bling'

Inside the mansion of Germany's 'Bishop of Bling'

A Koi carp breeding pond, wall-mounted iPads and a bathroom with a 'wellness' shower