The Hoddle Sacking: The Pitch: Reid is choice of City headhunters

Sunderland manager has the necessary respect within game says specialist recruitment firm. By Nick Harris

PETER REID, the manager of First Division Sunderland, should be at the top of the Football Association's list of candidates to replace Glenn Hoddle as the England coach, according to a specialist with a City headhunting firm.

The FA's main priority, said Terry Rickaby, a management consultant with Firth Ross Martin, should be to appoint a man who commands respect within the English game. "I'd forcefully advise the FA to go around English managers and canvass opinion," he said. "They're the people who know the game and you need to get the entire establishment behind the new management."

Rickaby added that the manager should, above all, be able to achieve results and maintain players' motivation and confidence. "This time they need to try to identify someone with a successful track record," Rickaby said. He added that Hoddle's problems with the media have not helped him, and said any successor must be able to deal with similar pressures.

Asked for candidates who might fit the bill, Rickaby said he would advise the FA to look for a young, up and coming manager, not necessarily in the Premier League.

"I'd suggest Peter Reid. He has the respect, he played for his country and is he proud to have worn his country's shirt." Of non-English managers, Rickaby added, Alex Ferguson was the most obvious candidate. "He has a great case and has been a great servant to the English game. It's one job that might whet his appetite."

Advertising agencies approached by The Independent came up with a variety of ways of attracting candidates for the job. J Walter Thompson's advert said: "Applicants with a tendency to overburden the pre-match period with talk of the other side need not apply." The recruitment pitch added: "You will also be required to forge a strong working relationship with the big man upstairs, whoever he may be. (Since Mr Kelly stood down).

"Must be prepared to work amidst the inevitable disruption caused by the dismantling of Wembley's pearly gates.

"The new coach should also desist in the practice of informing players they are required for squad training by opening phone calls with the words `Please join the congregation at Bisham Abbey.'"

The advert finishes with the warnings "Do not regard this as a job for (this) life" and "Must be able to work Sundays."

Mark Wnek, of Euro RSCG Wnek Gosper, said the FA should look for someone with a balanced personality. "It's Hoddle's unceasing search for a personality that's been getting him into trouble," he said.

Saatchi and Saatchi, who produced the advert on the right, played on the subject - reincarnation - that landed Hoddle in his most serious trouble to date.

Donald MacLeod of Korn Ferry, another City headhunting firm, said: "Clearly the biggest pitfall [for an England manager] is that that person is always in the public eye." Whether an overseas manager would be appropriate for the job - even in the current global climate of the game - would be entirely for the FA to decide, MacLeod said, but he added: "I think I would first want to scour the English field [of candidates]."

Whoever ends up as the next coach should be less naive in dealing with the media and avoid talking about non-football subjects, Max Clifford, the PR expert, said yesterday. Had Hoddle been a client of his, Clifford said, he would have been told never to talk to journalists about subjects such as reincarnation. "If only Hoddle was as skilful at explaining himself as he was with his feet, he wouldn't have had these problems," he said. He added that Hoddle had not only made the mistake of airing his opinions, but his follow-up damage limitation exercise had been poorly executed. "He didn't limit the damage," Clifford said. "If anything he made it worse."

The next England coach, it seems, needs to have a first-class pedigree in management, be popular with the public, be able to lead the team to major triumphs, have a good rapport with the media and be relaxed (but work well under pressure). The new man's nationality is less important. As long as he's English, presumably.

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
Alan Bennett criticised the lack of fairness in British society encapsulated by the private school system
peopleBut he does like Stewart Lee
Sport
John Terry, Frank Lampard
footballChelsea captain sends signed shirt to fan whose mum had died
Life and Style
food + drink
Arts and Entertainment
Rita Ora will replace Kylie Minogue as a judge on The Voice 2015
tv
Life and Style
tech
Life and Style
Alan Turing, who was convicted of gross indecency in 1952, was granted a royal pardon last year
life
Arts and Entertainment
Sheridan Smith as Cilla Black and Ed Stoppard as her manager Brian Epstein
tvCilla Episode 2 review: Grit under the glamour in part two of biopic series starring Sheridan Smith
Life and Style
life
Arts and Entertainment
Tennis player Andy Murray's mum Judy has been paired with Anton du Beke for Strictly Come Dancing. 'I'm absolutely delighted,' she said.
tvJudy Murray 'struggling' to let Anton Du Beke take control on Strictly
Life and Style
Vote with your wallet: the app can help shoppers feel more informed about items on sale
lifeNew app reveals political leanings of food companies
Sport
David Moyes and Louis van Gaal
football
Caption competition
Caption competition
Have you tried new the Independent Digital Edition apps?
Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Career Services
iJobs Job Widget
iJobs General

Primary teaching roles in Ipswich

£21552 - £31588 per annum: Randstad Education Cambridge: Randstad Education re...

Science teachers needed in Norwich

£21000 - £35000 per annum: Randstad Education Cambridge: Science teachers requ...

Semi Senior Accountant - Music

£30000 - £35000 per annum: Sauce Recruitment: A successful, Central London bas...

English teachers required in Lowestoft

£21000 - £35000 per annum: Randstad Education Cambridge: Qualified English tea...

Day In a Page

Secret politics of the weekly shop

The politics of the weekly shop

New app reveals political leanings of food companies
Beam me up, Scottie!

Beam me up, Scottie!

Celebrity Trekkies from Alex Salmond to Barack Obama
Beware Wet Paint: The ICA's latest ambitious exhibition

Beware Wet Paint

The ICA's latest ambitious exhibition
Pink Floyd have produced some of rock's greatest ever album covers

Pink Floyd have produced some of rock's greatest ever album covers

Can 'The Endless River' carry on the tradition?
Sanctuary for the suicidal

Sanctuary for the suicidal

One mother's story of how London charity Maytree helped her son with his depression
A roller-coaster tale from the 'voice of a generation'

Not That Kind of Girl:

A roller-coaster tale from 'voice of a generation' Lena Dunham
London is not bedlam or a cradle of vice. In fact it, as much as anywhere, deserves independence

London is not bedlam or a cradle of vice

In fact it, as much as anywhere, deserves independence
Vivienne Westwood 'didn’t want' relationship with Malcolm McLaren

Vivienne Westwood 'didn’t want' relationship with McLaren

Designer 'felt pressured' into going out with Sex Pistols manager
Jourdan Dunn: Model mother

Model mother

Jordan Dunn became one of the best-paid models in the world
Apple still coolest brand – despite U2 PR disaster

Apple still the coolest brand

Despite PR disaster of free U2 album
Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

Despite the result, this is the end of the status quo

Boyd Tonkin on the fall-out from the Scottish referendum
Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

Manolo Blahnik: Flats, Englishness, and Mary Beard

The shoe designer who has been dubbed 'the patron saint of the stiletto'
The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

Scrambled eggs and LSD

Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

'Normcore': Blending in is the new standing out

Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

New leading ladies of dance fight back

How female vocalists are now writing their own hits