A career in fashion marketing never goes out of style

Russ Thorne on qualifications that could be a perfect fit for chic students

Dedicated followers of fashion will know it's not an easy industry to keep pace with. What's in this evening will be out by breakfast, new innovations are appearing all the time and the entire fashion world sloughs off its skin and reinvents itself every season.

This constantly shifting activity means there's never a bad time to get involved in fashion marketing – it's always a relevant qualification, says Gill Stark, head of the School of Fashion and Design at Regent's University. "The industry moves quickly and because of this, fashion marketing is stimulating and exciting to study."

Choosing to get involved now will introduce students to new technologies, she continues. "They are changing the ways that we market and promote fashion. For instance, a fashion consumer can see a product and link through their phone – within seconds – to moving catwalk images of it on a model."

Throw in developing markets such as China and its emerging fashion influence on Europe – as well as the fashion industry's unique bridging position between the cultural, creative, business and technology sectors – and it's easy to see why the industry continues to attract graduates. It's also clear why fashion marketing is a popular choice for students from all over the world.

Thankfully, UK students looking to join this flourishing industry can dress up their skills at universities up and down the country. Courses differ, so there are options to suit every student. In addition to full and part-time study, students can opt for: a three-year programme, offered at institutions such as the University of Southampton; a four-year programme with one year's industry placement at Falmouth; or a four-year course incorporating a foundation year at Regent's.

Course content always varies, so – appropriately – it's good to shop around to find the right style for you. At the University of Southampton it's more about theory than practice, explains Amanda Bragg-Mollison, programme leader on the BA (Hons) in fashion marketing. "Students are taught to develop strategic marketing skills and an in-depth understudying of global consumer markets," she says.

They'll also develop complementary skills including networking, communication, presentation, negotiation and team working, she adds. "In the fashion industry it's vital to be able to work in teams and this skill is embedded in our curriculum." Students will also be brought up to speed on the latest graphic design software to help sharpen their digital skills and give them an edge when presenting their work – or when hunting for jobs on graduation.

Prospective students searching for the best academic fit might also consider a course's links with industry, the kind of guest speakers it attracts, practical projects, and even class size. Stark says that the smaller class size at Regent's, while not for everyone, "appeals to students who want to have a lot of contact with their lecturers and with visiting professionals".

Whatever size of class students find themselves in, they're likely to find a wide range of differing opinions and ideas – this is fashion, after all. As a result they'll practise debating and learn how to evaluate and reflect on their work and the work of other students. It all helps in the workplace, says Stark. "Students graduate as informed professionals with a good understanding of moral, ethical and social issues – both surrounding fashion and more generally."

With CVs suitably dressed to impress, roles in fashion marketing are the obvious choice for graduates but they're far from the only option – the industry offers many related roles, from retailing to design. Both Stark and Bragg-Mollison have graduates either interviewing for or working with major brands including H&M and Topman. "Most of our graduates work in fashion, but a few have moved into other areas, setting up businesses or agencies," adds Stark.

Regardless of the roles graduates find themselves in, Stark believes that they'll be part of a fascinating industry. "It's about people and about how they express themselves," she says. "It's very complex, being closely related to art, music, film and other areas of culture, while at the same time being very commercial."

Bragg-Mollison agrees, adding that from the first day of the course to the end of their careers, fashion acolytes will be kept on their toes.

"If you're interested in culture, people and style, this industry will appeal to you. There is never a dull moment in fashion!"

News
A cleaner prepares the red carpet for the opening night during the 59th International Cannes Film Festival May 17, 2006 in Cannes, France.
newsPowerful vacuum cleaners to be banned under EU regulations
Arts and Entertainment
Loaded weapon: drugs have surprise side effects for Scarlett Johansson in Luc Besson’s ‘Lucy’
filmReview: Lucy, Luc Besson's complex thriller
Voices
Mosul dam was retaken with the help of the US
voicesRobert Fisk: Barack Obama is following the jihadists’ script
News
people
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
A polar bear’s diet is rich in seal blubber and half of its own body weight is composed of fat
i100
Life and Style
fashion David Beckham fronts adverts for his underwear collection
Travel
Flocking round: Beyoncé, Madame Tussauds' latest waxwork, looking fierce in the park
travelIn a digital age when we have more access than ever to the stars, why are waxworks still pulling in crowds?
Arts and Entertainment
Jeremy Clarkson has rejected criticisms of his language, according to BBC director of television Danny Cohen
tv
Extras
indybest
Arts and Entertainment
Judi Dench appeared at the Hay Festival to perform excerpts from Shakespearean plays
tvJudi Dench and Hugh Bonneville join Benedict Cumberbatch in BBC Shakespeare adaptations
Arts and Entertainment
tv
Sport
Is this how Mario Balotelli will cruise into Liverpool?
football
Latest stories from i100
iJobs Job Widget
iJobs Student

Service Desk Analyst (Graduate, Helpdesk, Desktop, Surrey)

Negotiable: Harrington Starr: Service Desk Analyst (Graduate, Helpdesk, Deskto...

Service Desk Analyst (Graduate, Helpdesk, Desktop, Surrey)

Negotiable: Harrington Starr: Service Desk Analyst (Graduate, Helpdesk, Deskto...

Junior Quant Analyst - C++, Boost, Data Mining

£25000 - £35000 per annum: Harrington Starr: Junior Quant Analyst - C++, Boost...

Service Desk Analyst- (Desktop Support, Help desk)

£25000 - £35000 per annum: Harrington Starr: Service Desk Analyst- (Desktop Su...

Day In a Page

Air strikes? Talk of God? Obama is following the jihadists’ script

Air strikes? Talk of God? Obama is following the jihadists’ script

The President came the nearest he has come yet to rivalling George W Bush’s gormless reaction to 9/11 , says Robert Fisk
Ebola outbreak: Billy Graham’s son declares righteous war on the virus

Billy Graham’s son declares righteous war on Ebola

A Christian charity’s efforts to save missionaries trapped in Africa by the crisis have been justifiably praised. But doubts remain about its evangelical motives
Jeremy Clarkson 'does not see a problem' with his racist language on Top Gear, says BBC

Not even Jeremy Clarkson is bigger than the BBC, says TV boss

Corporation’s head of television confirms ‘Top Gear’ host was warned about racist language
Nick Clegg the movie: Channel 4 to air Coalition drama showing Lib Dem leader's rise

Nick Clegg the movie

Channel 4 to air Coalition drama showing Lib Dem leader's rise
Philip Larkin: Misogynist, racist, miserable? Or caring, playful man who lived for others?

Philip Larkin: What will survive of him?

Larkin's reputation has taken a knocking. But a new book by James Booth argues that the poet was affectionate, witty, entertaining and kind, as hitherto unseen letters, sketches and 'selfies' reveal
Madame Tussauds has shown off its Beyoncé waxwork in Regent's Park - but why is the tourist attraction still pulling in the crowds?

Waxing lyrical

Madame Tussauds has shown off its Beyoncé waxwork in Regent's Park - but why is the tourist attraction still pulling in the crowds?
Texas forensic astronomer finally pinpoints the exact birth of impressionism

Revealed (to the minute)

The precise time when impressionism was born
From slow-roasted to sugar-cured: how to make the most of the British tomato season

Make the most of British tomatoes

The British crop is at its tastiest and most abundant. Sudi Pigott shares her favourite recipes
10 best men's skincare products

Face it: 10 best men's skincare products

Oscar Quine cleanses, tones and moisturises to find skin-savers blokes will be proud to display on the bathroom shelf
Malky Mackay allegations: Malky Mackay, Iain Moody and another grim day for English football

Mackay, Moody and another grim day for English football

The latest shocking claims do nothing to dispel the image that some in the game on these shores exist in a time warp, laments Sam Wallace
La Liga analysis: Will Barcelona's hopes go out of the window?

Will Barcelona's hopes go out of the window?

Pete Jenson starts his preview of the Spanish season, which begins on Saturday, by explaining how Fifa’s transfer ban will affect the Catalans
Middle East crisis: We know all too much about the cruelty of Isis – but all too little about who they are

We know all too much about the cruelty of Isis – but all too little about who they are

Now Obama has seen the next US reporter to be threatened with beheading, will he blink, asks Robert Fisk
Neanderthals lived alongside humans for centuries, latest study shows

Final resting place of our Neanderthal neighbours revealed

Bones dated to 40,000 years ago show species may have died out in Belgium species co-existed
Scottish independence: The new Scots who hold fate of the UK in their hands

The new Scots who hold fate of the UK in their hands

Scotland’s immigrants are as passionate about the future of their adopted nation as anyone else
Britain's ugliest buildings: Which monstrosities should be nominated for the Dead Prize?

Blight club: Britain's ugliest buildings

Following the architect Cameron Sinclair's introduction of the Dead Prize, an award for ugly buildings, John Rentoul reflects on some of the biggest blots on the UK landscape