Fashion blogger of the year announced

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The Independent Online

Robert Davies has been crowned yougo Blogger of the Year at the Clothes Show Live this week.

Robert was shortlisted in last year's competition, losing out to Katie French, but this he came back to win the 2010 Young Blogger of the Year award - and was handed his prize up on stage at the Birmingham NEC by model and presenter Cat Dal and yougo's very own Giles Ursell.

Robert watched the ceremony from the front row with the other short-listed contenders, and was named the winner at the end of the presentation in front of a huge audience of fashionistas and trendsetters.

Members of yougo had been asked to submit a 200-word blog about fashion - with all the entries whittled down to a shortlist of five, who were invited to the show to discover the winner.

Cat Dal, who has been awarded ‘Best Blogger’ by Ticketmaster for her site, plumped for Robert’s entry, meaning he will now have his work published on The Independent website, as well as blogging at

Here’s his winning entry:

From frills to hills

North West Britain, a place where most clothing-related excitement comes from the latest range of North-Face cagoules. Most would believe that celebrity culture has avoided infiltration into this civilization that are known to care more about the sweat intake of their shoe soles then the measurement of a sky-scraping, Louboutin knock-off heel. But you would be surprised.

Encountering the latest casualty of the Cheryl Cole - red hair pandemic has become a permanent fixture in my daily routine. There isn’t a single item of clothing I haven’t witnessed shoulder pads being paired with (thank you gaga) and to top it all off, this wave of intensive celebrity-style mimicking is only increasing.

Don’t get me wrong, I enjoy an exciting visual, as my bank balance would explain in detail, but I curiously peer back at the clumpy beige walking boot of yesteryear when the attack of the clones gets a little too wearisome. Perhaps wilderness worthy attire is a thing of the future. In fact, Urban Outfitters recently shoved a heel onto a shaped walking boot and called it fashionable!

Now excuse me whilst I consider eradicating tassels from my wardrobe. Miley Cyrus was recently spotted sporting them...I fear the worst.