Fashion blogger of the year announced

Robert Davies has been crowned
yougo Blogger of the Year at the Clothes Show Live this week.

Robert was shortlisted in last year's competition, losing out to Katie French, but this he came back to win the 2010 Young Blogger of the Year award - and was handed his prize up on stage at the Birmingham NEC by model and presenter Cat Dal and yougo's very own Giles Ursell.

Robert watched the ceremony from the front row with the other short-listed contenders, and was named the winner at the end of the presentation in front of a huge audience of fashionistas and trendsetters.

Members of yougo had been asked to submit a 200-word blog about fashion - with all the entries whittled down to a shortlist of five, who were invited to the show to discover the winner.

Cat Dal, who has been awarded ‘Best Blogger’ by Ticketmaster for her site www.catsbandcrushes.com, plumped for Robert’s entry, meaning he will now have his work published on The Independent website, as well as blogging at www.clothesshowstylescout.com.

Here’s his winning entry:

From frills to hills

North West Britain, a place where most clothing-related excitement comes from the latest range of North-Face cagoules. Most would believe that celebrity culture has avoided infiltration into this civilization that are known to care more about the sweat intake of their shoe soles then the measurement of a sky-scraping, Louboutin knock-off heel. But you would be surprised.

Encountering the latest casualty of the Cheryl Cole - red hair pandemic has become a permanent fixture in my daily routine. There isn’t a single item of clothing I haven’t witnessed shoulder pads being paired with (thank you gaga) and to top it all off, this wave of intensive celebrity-style mimicking is only increasing.

Don’t get me wrong, I enjoy an exciting visual, as my bank balance would explain in detail, but I curiously peer back at the clumpy beige walking boot of yesteryear when the attack of the clones gets a little too wearisome. Perhaps wilderness worthy attire is a thing of the future. In fact, Urban Outfitters recently shoved a heel onto a shaped walking boot and called it fashionable!

Now excuse me whilst I consider eradicating tassels from my wardrobe. Miley Cyrus was recently spotted sporting them...I fear the worst.

Have you tried new the Independent Digital Edition apps?
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs Student

Recruitment Genius: Graduate Software Developer - Entry Level

£20000 - £22000 per annum: Recruitment Genius: A Graduate Software Developer i...

Guru Careers: Graduate Print Producer / Account Executive

£18 - 25k + Benefits: Guru Careers: A Graduate Print Producer / Account Execut...

Ashdown Group: Graduate Digital Marketing Assistant - Wimbledon

£18000 - £19000 per annum + Benefits: Ashdown Group: Graduate Digital Marketin...

SThree: Trainee Recruitment Consultant

£18000 - £23000 per annum + OTE £35K: SThree: At SThree, we like to be differe...

SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Day In a Page

A Very British Coup, part two: New novel in pipeline as Jeremy Corbyn's rise inspires sequel

A Very British Coup, part two

New novel in pipeline as Jeremy Corbyn's rise inspires sequel
Philae lander data show comets could have brought 'building blocks of life' to Earth

Philae lander data show comets could have brought 'building blocks of life' to Earth

Icy dust layer holds organic compounds similar to those found in living organisms
What turns someone into a conspiracy theorist? Study to look at why some are more 'receptive' to such theories

What turns someone into a conspiracy theorist?

Study to look at why some are more 'receptive' to such theories
Chinese web dissenters using coded language to dodge censorship filters and vent frustration at government

Are you a 50-center?

Decoding the Chinese web dissenters
The Beatles film Help, released 50 years ago, signalled the birth of the 'metrosexual' man

Help signalled birth of 'metrosexual' man

The Beatles' moptop haircuts and dandified fashion introduced a new style for the modern Englishman, says Martin King
Hollywood's new diet: Has LA stolen New York's crown as the ultimate foodie trend-setter?

Hollywood's new diet trends

Has LA stolen New York's crown as the ultimate foodie trend-setter?
6 best recipe files

6 best recipe files

Get organised like a Bake Off champion and put all your show-stopping recipes in one place
Ashes 2015: Steven Finn goes from being unselectable to simply unplayable

Finn goes from being unselectable to simply unplayable

Middlesex bowler claims Ashes hat-trick of Clarke, Voges and Marsh
Mullah Omar, creator of the Taliban, is dead... for the fourth time

Mullah Omar, creator of the Taliban, is dead... again

I was once told that intelligence services declare their enemies dead to provoke them into popping up their heads and revealing their location, says Robert Fisk
Margaret Attwood on climate change: 'Time is running out for our fragile, Goldilocks planet'

Margaret Atwood on climate change

The author looks back on what she wrote about oil in 2009, and reflects on how the conversation has changed in a mere six years
New Dr Seuss manuscript discovered: What Pet Should I Get? goes on sale this week

New Dr Seuss manuscript discovered

What Pet Should I Get? goes on sale this week
Oculus Rift and the lonely cartoon hedgehog who could become the first ever virtual reality movie star

The cartoon hedgehog leading the way into a whole new reality

Virtual reality is the 'next chapter' of entertainment. Tim Walker gives it a try
Ants have unique ability to switch between individual and collective action, says study

Secrets of ants' teamwork revealed

The insects have an almost unique ability to switch between individual and collective action
Donovan interview: The singer is releasing a greatest hits album to mark his 50th year in folk

Donovan marks his 50th year in folk

The singer tells Nick Duerden about receiving death threats, why the world is 'mentally ill', and how he can write a song about anything, from ecology to crumpets
Let's Race simulator: Ultra-realistic technology recreates thrill of the Formula One circuit

Simulator recreates thrill of F1 circuit

Rory Buckeridge gets behind the wheel and explains how it works