For science! London university turns laboratory into a pub to study students' drinking habits

 

A British university has turned one of its laboratory rooms into a mock pub to investigate drinking habits.

London South Bank University has spent £20,000 on the transformation so psychology researchers can look into how much people drink and the effect rising drink consumption has on people’s brains.

The pub, named for its room number J-407, includes bar stools, beer pumps, beer mats and a fruit machine.

The project also uses hidden microphones and cameras so movements can be traced as volunteers are given drinks, some free of alcohol but with an ethanol smell.

Researchers believe that converting the laboratory into the fake pub makes it easier to look into the factors that drive people’s drinking as real pub distractions can make findings inaccurate.

Dr Tony Moss, head of psychology at the university, told the London Evening Standard: "What we are trying to do is simulate, with a greater deal of control, the environment in which people find themselves drinking.

"This is somewhere in between being able to do research in the real world in a bar — where we have very little control over what is going on — and in a lab cubicle, which is nothing like the way people are drinking in the real world."

He added: "It's relatively low cost. To be able to produce a facility like this is extraordinarily useful."

Masters student Karis Humphreys said: "It's easy to get other students to participate if you tell them alcohol is involved. We all drink a lot, so you can see the findings in your day-to-day life."

Have you tried new the Independent Digital Edition apps?
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs Student

Recruitment Genius: Graduate Software Developer

£18000 - £28000 per annum: Recruitment Genius: A Graduate Software Developer i...

AER Teachers: Graduate Primary TA - West London - Autumn

£65 - £75 per day + competitive rates: AER Teachers: The school is seeking gra...

AER Teachers: Graduate Secondary TA - West London

£65 - £75 per day + competitive rates: AER Teachers: The school is seeking gra...

Ashdown Group: Graduate Developer - Surrey - £25,000

£20000 - £25000 per annum + Benefits: Ashdown Group: Graduate Developer - Croy...

SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Day In a Page

Isis profits from destruction of antiquities by selling relics to dealers - and then blowing up the buildings they come from to conceal the evidence of looting

How Isis profits from destruction of antiquities

Robert Fisk on the terrorist group's manipulation of the market to increase the price of artefacts
Labour leadership: Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea

'If we lose touch we’ll end up with two decades of the Tories'

In an exclusive interview, Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea
Tunisia fears its Arab Spring could be reversed as the new regime becomes as intolerant of dissent as its predecessor

The Arab Spring reversed

Tunisian protesters fear that a new law will whitewash corrupt businessmen and officials, but they are finding that the new regime is becoming as intolerant of dissent as its predecessor
King Arthur: Legendary figure was real and lived most of his life in Strathclyde, academic claims

Academic claims King Arthur was real - and reveals where he lived

Dr Andrew Breeze says the legendary figure did exist – but was a general, not a king
Earth has 'lost more than half its trees' since humans first started cutting them down

Axe-wielding Man fells half the world’s trees – leaving us just 422 each

However, the number of trees may be eight times higher than previously thought
Theme parks continue to draw in thrill-seekers despite the risks - so why are we so addicted?

Why are we addicted to theme parks?

Now that Banksy has unveiled his own dystopian version, Christopher Beanland considers the ups and downs of our endless quest for amusement
Tourism in Iran: The country will soon be opening up again after years of isolation

Iran is opening up again to tourists

After years of isolation, Iran is reopening its embassies abroad. Soon, there'll be the chance for the adventurous to holiday there
10 best PS4 games

10 best PS4 games

Can’t wait for the new round of blockbusters due out this autumn? We played through last year’s offering
Transfer window: Ten things we learnt

Ten things we learnt from the transfer window

Record-breaking spending shows FFP restraint no longer applies
Migrant crisis: UN official Philippe Douste-Blazy reveals the harrowing sights he encountered among refugees arriving on Lampedusa

‘Can we really just turn away?’

Dead bodies, men drowning, women miscarrying – a senior UN figure on the horrors he has witnessed among migrants arriving on Lampedusa, and urges politicians not to underestimate our caring nature
Nine of Syria and Iraq's 10 world heritage sites are in danger as Isis ravages centuries of history

Nine of Syria and Iraq's 10 world heritage sites are in danger...

... and not just because of Isis vandalism
Girl on a Plane: An exclusive extract of the novelisation inspired by the 1970 Palestinian fighters hijack

Girl on a Plane

An exclusive extract of the novelisation inspired by the 1970 Palestinian fighters hijack
Why Frederick Forsyth's spying days could spell disaster for today's journalists

Why Frederick Forsyth's spying days could spell disaster for today's journalists

The author of 'The Day of the Jackal' has revealed he spied for MI6 while a foreign correspondent
Markus Persson: If being that rich is so bad, why not just give it all away?

That's a bit rich

The billionaire inventor of computer game Minecraft says he is bored, lonely and isolated by his vast wealth. If it’s that bad, says Simon Kelner, why not just give it all away?
Euro 2016: Chris Coleman on course to end half a century of hurt for Wales

Coleman on course to end half a century of hurt for Wales

Wales last qualified for major tournament in 1958 but after several near misses the current crop can book place at Euro 2016 and end all the indifference