For science! London university turns laboratory into a pub to study students' drinking habits
Wednesday 19 February 2014
A British university has turned one of its laboratory rooms into a mock pub to investigate drinking habits.
London South Bank University has spent £20,000 on the transformation so psychology researchers can look into how much people drink and the effect rising drink consumption has on people’s brains.
The pub, named for its room number J-407, includes bar stools, beer pumps, beer mats and a fruit machine.
The project also uses hidden microphones and cameras so movements can be traced as volunteers are given drinks, some free of alcohol but with an ethanol smell.
Researchers believe that converting the laboratory into the fake pub makes it easier to look into the factors that drive people’s drinking as real pub distractions can make findings inaccurate.
Dr Tony Moss, head of psychology at the university, told the London Evening Standard: "What we are trying to do is simulate, with a greater deal of control, the environment in which people find themselves drinking.
"This is somewhere in between being able to do research in the real world in a bar — where we have very little control over what is going on — and in a lab cubicle, which is nothing like the way people are drinking in the real world."
He added: "It's relatively low cost. To be able to produce a facility like this is extraordinarily useful."
Masters student Karis Humphreys said: "It's easy to get other students to participate if you tell them alcohol is involved. We all drink a lot, so you can see the findings in your day-to-day life."
The secret report that helps Israel hide facts
Land for gas: Merkel and Putin discussed secret deal could end Ukraine crisis
Woman and two children killed by mob in riots over 'blasphemous' Facebook post in Pakistan
A day in the life of Vladimir Putin: The dictator in his labyrinth
Putin is 'thuggish, dishonest and reckless', says British ambassador to US
Richard Dawkins tweets: 'Date rape is bad, stranger rape is worse'
- 2 Disney heiress Abigail disowns her share of family profits in West Bank company
- 3 The secret report that helps Israel hide facts
- 4 Israel's propaganda machine is finally starting to misfire
- 5 'Hello mum, this is going to be hard for you to read ...'
- < Previous
- Next >
Negotiable: Randstad Education Plymouth: Randstad Education Ltd are seeking KS...
£45000 - £65000 per annum: Harrington Starr: C# R&D .NET Developer (Algori...
£100 - £125 per day: Randstad Education Crawley: Look no further; this is the ...
£95 - £105 per day: Randstad Education Crawley: Opportunities for NQTs for the...