'Sports Direct University' (AKA Newcastle) cunningly pranks its students

Rarely for an April Fool, this one was pretty funny...

Employees at Newcastle University Students’ Union tried their hand at some April Fool’s revelry yesterday, announcing that the naming rights to University buildings had been sold, as part of an initiative aiming to “generate new revenue streams”.

This included a change of name of the organisation itself, to the ‘Sports Direct University’ – a reference to the controversial (since undone) renaming of St. James’ Park in 2011. The iconic Newcastle logo was apparently replaced by crane in the dead of night – luckily for us however, a keen-eyed photographer did somehow manage to catch the University in the act, in suspicious daylight.

In an article on the Students’ Union website, university ‘spokesman’ Ru Joking described the developments as “a fantastic opportunity to bring in some money”, adding that the University was apparently making full use of the opportunity.

The famous King’s Hall would henceforth be prefixed with ‘Burger’, while the Robinson ‘Fruit Shoot’ Library would undoubtedly endeavour to maintain student hydration throughout the upcoming examination period.

Despite the subtle clues (photo by L. O’Ling) and, upon closer inspection, rather shabby photoshopping, some students were in fact fooled by the stunt. One (no doubt otherwise discerning) student tweeted to the University: “YOU GOT ME! I SERIOUSLY FREAKED OUT OMG :DDDD”.

Did your Students’ Union have a go at some April Fool’s Day banter? Does it put Newcastle University to shame, or simply embarrass you in its failure? Let us know in the comments below and we'll see if we can't find a few poor souls who were fooled...

Robert is a second-year studying Politics and Media at Newcastle. He doesn't mind whether you follow him or not.

Suggested Topics
Have you tried new the Independent Digital Edition apps?
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs Student

Ashdown Group: Graduate Developer - Surrey - £25,000

£20000 - £25000 per annum + Benefits: Ashdown Group: Graduate Developer - Croy...

Recruitment Genius: Graduate Marketing & Social Media Executive

£16000 - £18000 per annum: Recruitment Genius: Are you a Marketing Graduate or...

Ashdown Group: Graduate Developer (Trainee) - City, London

£25000 per annum + benefits: Ashdown Group: A large financial services company...

Recruitment Genius: Financial Services Graduate Training Scheme

£20000 - £100000 per annum: Recruitment Genius: We are a successful and establ...

SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Day In a Page

A nap a day could save your life - and here's why

A nap a day could save your life

A midday nap is 'associated with reduced blood pressure'
If men are so obsessed by sex, why do they clam up when confronted with the grisly realities?

If men are so obsessed by sex...

...why do they clam up when confronted with the grisly realities?
The comedy titans of Avalon on their attempt to save BBC3

Jon Thoday and Richard Allen-Turner

The comedy titans of Avalon on their attempt to save BBC3
The bathing machine is back... but with a difference

Rolling in the deep

The bathing machine is back but with a difference
Part-privatised tests, new age limits, driverless cars: Tories plot motoring revolution

Conservatives plot a motoring revolution

Draft report reveals biggest reform to regulations since driving test introduced in 1935
The Silk Roads that trace civilisation: Long before the West rose to power, Asian pathways were connecting peoples and places

The Silk Roads that trace civilisation

Long before the West rose to power, Asian pathways were connecting peoples and places
House of Lords: Outcry as donors, fixers and MPs caught up in expenses scandal are ennobled

The honours that shame Britain

Outcry as donors, fixers and MPs caught up in expenses scandal are ennobled
When it comes to street harassment, we need to talk about race

'When it comes to street harassment, we need to talk about race'

Why are black men living the stereotypes and why are we letting them get away with it?
International Tap Festival: Forget Fred Astaire and Ginger Rogers - this dancing is improvised, spontaneous and rhythmic

International Tap Festival comes to the UK

Forget Fred Astaire and Ginger Rogers - this dancing is improvised, spontaneous and rhythmic
War with Isis: Is Turkey's buffer zone in Syria a matter of self-defence – or just anti-Kurd?

Turkey's buffer zone in Syria: self-defence – or just anti-Kurd?

Ankara accused of exacerbating racial division by allowing Turkmen minority to cross the border
Doris Lessing: Acclaimed novelist was kept under MI5 observation for 18 years, newly released papers show

'A subversive brothel keeper and Communist'

Acclaimed novelist Doris Lessing was kept under MI5 observation for 18 years, newly released papers show
Big Blue Live: BBC's Springwatch offshoot swaps back gardens for California's Monterey Bay

BBC heads to the Californian coast

The Big Blue Live crew is preparing for the first of three episodes on Sunday night, filming from boats, planes and an aquarium studio
Austin Bidwell: The Victorian fraudster who shook the Bank of England with the most daring forgery the world had known

Victorian fraudster who shook the Bank of England

Conman Austin Bidwell. was a heartless cad who carried out the most daring forgery the world had known
Car hacking scandal: Security designed to stop thieves hot-wiring almost every modern motor has been cracked

Car hacking scandal

Security designed to stop thieves hot-wiring almost every modern motor has been cracked
10 best placemats

Take your seat: 10 best placemats

Protect your table and dine in style with a bold new accessory