'Sports Direct University' (AKA Newcastle) cunningly pranks its students
Rarely for an April Fool, this one was pretty funny...
Tuesday 02 April 2013
Employees at Newcastle University Students’ Union tried their hand at some April Fool’s revelry yesterday, announcing that the naming rights to University buildings had been sold, as part of an initiative aiming to “generate new revenue streams”.
This included a change of name of the organisation itself, to the ‘Sports Direct University’ – a reference to the controversial (since undone) renaming of St. James’ Park in 2011. The iconic Newcastle logo was apparently replaced by crane in the dead of night – luckily for us however, a keen-eyed photographer did somehow manage to catch the University in the act, in suspicious daylight.
In an article on the Students’ Union website, university ‘spokesman’ Ru Joking described the developments as “a fantastic opportunity to bring in some money”, adding that the University was apparently making full use of the opportunity.
The famous King’s Hall would henceforth be prefixed with ‘Burger’, while the Robinson ‘Fruit Shoot’ Library would undoubtedly endeavour to maintain student hydration throughout the upcoming examination period.
Despite the subtle clues (photo by L. O’Ling) and, upon closer inspection, rather shabby photoshopping, some students were in fact fooled by the stunt. One (no doubt otherwise discerning) student tweeted to the University: “YOU GOT ME! I SERIOUSLY FREAKED OUT OMG :DDDD”.
Did your Students’ Union have a go at some April Fool’s Day banter? Does it put Newcastle University to shame, or simply embarrass you in its failure? Let us know in the comments below and we'll see if we can't find a few poor souls who were fooled...
Robert is a second-year studying Politics and Media at Newcastle. He doesn't mind whether you follow him or not.
Climate change: 2015 will be the hottest year on record 'by a mile', experts say
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Black holes are a passage to another universe, says Stephen Hawking
Iain Duncan Smith 'should resign over disability benefit death figures', says Jeremy Corbyn
Stock up on canned food for stock market crash, warns former Gordon Brown adviser
Labour leadership: Jeremy Corbyn voters most likely to believe 'world is controlled by a secretive elite'
- 1 The difference between a migrant and refugee, in one sentence
- 2 Miley Cyrus calls out hypocrisy of women’s nipples being taboo
- 3 Celebrity Big Brother 2015: Tila Tequila kicked off show after 'describing Hitler as a good man'
- 4 Watch the Supermoon live: How to see the brightest Moon of the year tonight
- 5 iPhone 5c to be discontinued, no iPhone 6c to replace it
£20000 - £25000 per annum + Benefits: Ashdown Group: Graduate Developer - Croy...
£16000 - £18000 per annum: Recruitment Genius: Are you a Marketing Graduate or...
£25000 per annum + benefits: Ashdown Group: A large financial services company...
£20000 - £100000 per annum: Recruitment Genius: We are a successful and establ...