Watch: The student election Macklemore parody that isn't completely awful - and all the others that are


The internet is currently going crazy for that rarest of things: a student union election video that is both entertaining and well put together.

Jason Michalski is running for co-president of Sports and Development at Royal Holloway University, and his remake of Macklemore’s "Thrift Shop" music video is funny, intelligent and puts out some interesting policies that you’re somehow compelled to pay attention to. If nothing else, it makes you wonder why someone so clearly talented is settling for a job in student politics.  

However, this video is remarkable because student unions have a well documented history of making idiots out of themselves for a viewing audience. Student unions are populated by probably some of the smartest and hardworking students out there, and yet, the been a recent spate of videos out there suggests a simultaneous and collective absolute failure to maintain any sense of decorum whatsoever.

For example, cast your mind back to 2011: high schools across America were participating in a trend called Lip Dubbing. With casts of up to thousands, and a set that usually spanned across the campus captured in a single shot, they were virtuoso examples of tight choreography and timing that also managed to put the school in the kind of kooky creative light that boards of governors go crazy for.

Skip forward three years and cross the Atlantic to... the Midlands. Uploaded to YouTube with the name "Extremely Horrible University Music Video", Loughborough University’s Student Union music video has garnered almost 200,000 views, presumably all through splayed fingers.

There is so much that is questionable here, from the awkward scansion of almost every line, through the inability of almost every person in the video to sing the awkward tune ( La La La by Naughty Boy, in case that whet your appetite for more of the same), to the indecipherable chorus, and so much more. More incredible is that a cast of at least 50 people all looked at the finished product and thought to themselves that it was something they wanted associated with them forever.

But at least in large groups the humiliation is spread out amongst enough people to form some kind of support network if the trauma is too overwhelming. Far riskier is the decision to go solo and push forward a video with your name emblazoned across the top – and yet that’s exactly what “Irish Brian” from Lincoln decided to do.

<<br/>Tackling a song which is renowned for its ability to make even good singers sound flat, Irish Brian hasn’t made life easy for himself. Having said that, how many songs can you find where you can more-or-less fit the line "I’ve made governance policies to better represent you if you’re involved with student liberation" into the lyrics? However, it's possible that riffing on his promise to "do all the things you ask me to" will come back to haunt him upon election.

Finally, although one or two of these videos could arguably be tongue in cheek, there’s nothing better than a SU promotional video that takes itself that bit too seriously. The University of York’s trailer for their annual sports competition against Lancaster treads a thin line between genuinely epic and laughable self-parody.

With hockey sticks forged in glowing embers and rugby players striding through the daffodils, the SU implores the students of York to defend their city from the Lancastrian invaders. Look out for the two brilliant moments at 1.50 and 2.40 – it’s hard to believe it’s just a weekend sports tournament and not a battle for Middle Earth.

Have you tried new the Independent Digital Edition apps?
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
iJobs Job Widget
iJobs Student

Guru Careers: Graduate Marketing Executive / Marketing Assistant

£18 - 23k (DOE): Guru Careers: A Graduate Marketing Executive / Assistant is n...

Recruitment Genius: Graduate Trainee

£20000 - £25000 per annum: Recruitment Genius: This leading provider to the fa...

Ashdown Group: Graduate IT Analyst - Global ERP Implementation - London

£25000 per annum: Ashdown Group: A successful & reputable global business is l...

SThree: Trainee Recruitment Consultant

£20000 - £25000 per annum + OTE £45K: SThree: At SThree, we like to be differe...

Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

Day In a Page

Seifeddine Rezgui: What motivated a shy student to kill 38 holidaymakers in Tunisia?

Making of a killer

What motivated a shy student to kill 38 holidaymakers in Tunisia?
UK Heatwave: Temperatures on the tube are going to exceed the legal limit for transporting cattle

Just when you thought your commute couldn't get any worse...

Heatwave will see temperatures on the Tube exceed legal limit for transporting cattle
Exclusive - The Real Stories of Migrant Britain: Swapping Bucharest for London

The Real Stories of Migrant Britain

Meet the man who swapped Romania for the UK in a bid to provide for his family, only to discover that the home he left behind wasn't quite what it seemed
Cheaper energy on the way, but it's not all sunshine and rainbows

Cheaper energy on the way, but it's not all sunshine and rainbows

Solar power will help bring down electricity prices over the next five years, according to a new report. But it’s cheap imports of ‘dirty power’ that will lower them the most
Katy Perry prevented from buying California convent for $14.5m after nuns sell to local businesswoman instead

No grace of God for Katy Perry as sisters act to stop her buying convent

Archdiocese sues nuns who turned down star’s $14.5m because they don’t approve of her
Ajmer: The ancient Indian metropolis chosen to be a 'smart city' where residents would just be happy to have power and running water

Residents just want water and power in a city chosen to be a ‘smart’ metropolis

The Indian Government has launched an ambitious plan to transform 100 of its crumbling cities
Michael Fassbender in 'Macbeth': The Scottish play on film, from Welles to Cheggers

Something wicked?

Films of Macbeth don’t always end well - just ask Orson Welles... and Keith Chegwin
10 best sun creams for body

10 best sun creams for body

Make sure you’re protected from head to toe in the heatwave
Wimbledon 2015: Nick Bollettieri - Milos Raonic has ability to get to the top but he must learn to handle pressure in big games

Nick Bollettieri's Wimbledon files

Milos Raonic has ability to get to the top but he must learn to handle pressure in big games
Women's World Cup 2015: How England's semi-final success could do wonders for both sexes

There is more than a shiny trophy to be won by England’s World Cup women

The success of the decidedly non-famous females wearing the Three Lions could do wonders for a ‘man’s game’ riddled with cynicism and greed
How to stop an asteroid hitting Earth: Would people co-operate to face down a global peril?

How to stop an asteroid hitting Earth

Would people cooperate to face a global peril?
Just one day to find €1.6bn: Greece edges nearer euro exit

One day to find €1.6bn

Greece is edging inexorably towards an exit from the euro
New 'Iron Man' augmented reality technology could help surgeons and firefighters, say scientists

'Iron Man' augmented reality technology could become reality

Holographic projections would provide extra information on objects in a person's visual field in real time
Sugary drinks 'are killing 184,000 adults around the world every year'

Sugary drinks are killing 184,000 adults around the world every year

The drinks that should be eliminated from people's diets
Pride of Place: Historians map out untold LGBT histories of locations throughout UK

Historians map out untold LGBT histories

Public are being asked to help improve the map