School sports action TV were present at the Sevens and have posted interviews and game highlights online.

For the first time in its 69-year history the National School Sevens was broadcast live on the internet. School Sports Action TV broadcast all 22 games from the final day of the tournament live from Rosslyn Park. Family, friends, and former pupils who couldn’t be there on the day were able to enjoy this feast of rugby action live. The games are now available via on-demand Internet programming and DVD.

“I have great memories of playing in the National Schools Sevens,” says Mike Cobb, Managing Director of School Sports Action TV. “The one thing that was missing then was an easy way for my family and friends to see me play, something that we can now provide with our unique satellite and network technology. We also provide a text results service for anyone who can’t get to a PC or wants to know when their school is on live.”

In another School Sports Action TV innovation, match commentaries, plus pre- and post-match interviews, were conducted by pupils from participating schools. “School Sports Action TV isn’t just about those young people who excel at sport,” says Cobb, “Sports fans around the world will not only have a chance to watch rugby heroes of the future, but they will also get to see and hear from budding media stars. There are plenty of children who are interested in sport but their talents lie elsewhere. We want to give them a chance to showcase their skills too. Wouldn’t it be great if we see the next John Inverdale or Sue Barker emerge as well as the next Jonny Wilkinson.”

Mike Corby, chairman of School Sports Action TV and one of England’s most-capped players, says, “We want to encourage all children to get involved in sport in some way. What a fantastic experience to be able to commentate live at the biggest rugby tournament in the world. Having the match commentaries done by fellow pupils adds an extra element of excitement to the whole game.”

Recognizing that some young people will want to photograph or film the action for themselves, the School Sports Action TV site has made it easy to upload and share these video clips and photos. And if the school orchestra wants to record the sound track? That’s even better!

Here’s how it worked: after a team qualified to participate in the final day, they were invited to record interviews with the captain, coach, and members of the team. These interviews, gave those who wanted to commentate on finals day a chance to practise and pick up some tips. The interviews are included in the match highlights which are available at www.schoolsportsaction.tv , and on DVD. To watch the National School Sevens, go to www.schoolsportsaction.tv you will need to register, but it’s quick and easy and free. Registration helps keep the site properly moderated to ensure a safe and supportive environment in which to great sporting moments captured on film and camera.

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