Young Entrepreneurs

Putting the ‘PR’ into entrepreneur

Alastair Turner explains how start-ups can make themselves heard in a crowded marketplace, the advantages they have over more established businesses and why creating a strong brand as soon as possible is the foundation for communications success

Big company or start-up - which is the best option for you?

Having worked for huge corporations all my working life, I found myself in March taking the scary step of quitting my corporate middle-management job and, along with a substantial pay cut, becoming the fifth employee at a small start-up called Scratch.

Waving the pom-poms for self-sufficiency

One squad. 70 members. And a budget of just £5,000 a year. The Brighton and Sussex Waves are a co-educational cheerleading squad made up of students from the University of Brighton and the University of Sussex.

Registered designs: are you missing out?

Suppose you develop a fantastic product. You might consider applying for a patent to protect the product or how it works. You might also think about applying for a trademark to protect the product’s name or branding. Would you also think about protecting the appearance of the actual product using registered designs?

Graduating into the grip of recession

Like many instances in which we deploy a French word to describe something, being an ‘entrepreneur’ can often sound a lot more glamorous than it is.

Contracts: verbal vs written

It’s an issue encountered by contract lawyers on an almost daily basis (well, this contract lawyer anyway). The all-too-familiar tale almost always starts with a person recounting how they’ve fallen out with their supplier, contractor or business partner, and asking what they can do. That's inevitably followed by "Oh, and we don’t have a written contract.”

Fortune favours the bold

With youth unemployment at over one million, entrepreneurship holds the key for the UK to recover out of the recession, says Rajeeb Dey

Dealmaking for entrepreneurs

Deal-making and negotiation skills are critical for entrepreneurs. Success depends not just on great ideas and marketing skills, but also on a network of deals which all entrepreneurs have to put in place. These include deals for funding, manufacturing, distribution, marketing and promotion, and deals with employees. And let’s not forget the deal at the end of the cycle – the exit deal – which is supposed to make all of that effort, and all of the other deals worthwhile.

Great people drive great business

A great company is driven by great people. It really is that simple. Often, when we think of the type of employees we want, we look for those who will get the job done - but really it is not about that at all. As the marketing guru Seth Godin claims, we do not want ‘cogs’, we want ‘linchpins’.

Securing investment and helping your business to grow

Once you’ve taken the plunge and turned your idea into a successful business, it’s likely that you’ll need to secure investment to help expand your company. But it’s not as simple as approaching potential investors and just walking away with the cash. You will need to know your company inside out and be prepared to justify what the money will be used for.

Young entrepreneurs welcome

Mark Hanington, operations director at Find Invest Grow UK, welcomes you to the Independent's new Young Entrepreneurs section