Young Entrepreneurs

The Manchester Apprentice

How one Manchester student society, inspired by The Apprentice created its own version of the hit BBC TV show to promote entrepreneurship among students and raise the profile of student-run businesses

Putting the ‘PR’ into entrepreneur

Alastair Turner explains how start-ups can make themselves heard in a crowded marketplace, the advantages they have over more established businesses and why creating a strong brand as soon as possible is the foundation for communications success

Big company or start-up - which is the best option for you?

Having worked for huge corporations all my working life, I found myself in March taking the scary step of quitting my corporate middle-management job and, along with a substantial pay cut, becoming the fifth employee at a small start-up called Scratch.

Waving the pom-poms for self-sufficiency

One squad. 70 members. And a budget of just £5,000 a year. The Brighton and Sussex Waves are a co-educational cheerleading squad made up of students from the University of Brighton and the University of Sussex.

Registered designs: are you missing out?

Suppose you develop a fantastic product. You might consider applying for a patent to protect the product or how it works. You might also think about applying for a trademark to protect the product’s name or branding. Would you also think about protecting the appearance of the actual product using registered designs?

Contracts: verbal vs written

It’s an issue encountered by contract lawyers on an almost daily basis (well, this contract lawyer anyway). The all-too-familiar tale almost always starts with a person recounting how they’ve fallen out with their supplier, contractor or business partner, and asking what they can do. That's inevitably followed by "Oh, and we don’t have a written contract.”

Dealmaking for entrepreneurs

Deal-making and negotiation skills are critical for entrepreneurs. Success depends not just on great ideas and marketing skills, but also on a network of deals which all entrepreneurs have to put in place. These include deals for funding, manufacturing, distribution, marketing and promotion, and deals with employees. And let’s not forget the deal at the end of the cycle – the exit deal – which is supposed to make all of that effort, and all of the other deals worthwhile.

Shareholders' agreements: an expense too far?

Incorporating a company is relatively quick, cheap and easy to do, but putting a shareholders’ agreement in place with your fellow shareholders can seem expensive and time consuming. Is it something that needs to be done early on in the lifecycle of a company or can it be put off until later?

Great people drive great business

A great company is driven by great people. It really is that simple. Often, when we think of the type of employees we want, we look for those who will get the job done - but really it is not about that at all. As the marketing guru Seth Godin claims, we do not want ‘cogs’, we want ‘linchpins’.

Message, what message?

Never underestimate the importance of keeping your brand message clear, according to Marco Geninazza