When Facebook made its stock exchange debut on Friday it marked a cultural, technological and even social milestone: a dazzling media event that said more about this particular moment in human connectivity than it did about the long-term value of the company itself.

Mark Zuckerberg last night set out Facebook's plan for world domination, in a web video to promote the forthcoming share sale that could value the social network at up to $96bn (£60bn).

US Outlook Internet advertising is not a bust after all. A creeping despair about the effectiveness of pay-per-click online ads has been infecting both the ad industry and those of us on the publishing side who rather hoped that online advertising would be lucrative enough pay our wages one day.

As 007 swaps his usual tipple for lager in the forthcoming 'Skyfall', Geoffrey Macnab looks at what switching to beer means for the secret agent

Armchair sports fans have a bumper summer to look forward to, and investors in ITV have been licking their lips in anticipation. The broadcaster – or so the theory goes – is expected to get a boost from both Euro 2012 and the Olympic Games thanks to companies upping their spending on advertising.

US Outlook: Those optimistic investors who are paying 10 times annual revenue for a share of LinkedIn ought to look over their shoulder.

Facebook wants us to think it is worth four times as much as BT. Potential investors will argue otherwise

The social networking site changed the way we communicate. Now, as it floats on the stock market, all the talk is about how much it is worth. By Stephen Foley

Yahoo co-founder Jerry Yang is leaving the struggling internet company, as it tries to revive its revenue growth and win over disgruntled shareholders under a new leader.

US Outlook: The guys behind LinkedIn are fleet of foot. The social networking site made its sensational stock market debut in May, when bulls chased the stock to double the float price. Quick as a flash, Jeff Weiner has changed the firm's pitch to appeal to the bears that have been in charge this past week.

A stunning teaser can make a mediocre film look like a classic, but what are the vital ingredients when making one? David Crookes finds out why a pop song can be just as key as a classy voiceover

Clerks director Kevin Smith hired the cinemas himself to show his latest movie. He's not the only rebel, says James Mottram

News International has sent letters to some of its largest advertisers to prevent an exodus to rival publications, some of whom have this week claimed a large rise in sales following the closure of the News of the World.

He has never been all-powerful, nor has he seen himself as such. Governments have always had the option to say no to him