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Super Bowl 2014: Never mind the football, it’s the adverts that matter - and this year the pitches are stellar
Sunday 26 January 2014
A 17-second teaser trailer for the latest project by Arnold Schwarzenegger was released on YouTube last week. Unlike the ex-Governator’s most recent movies, it’s intended as comedy. Schwarzenegger appears wearing a headband and Bjorn Borg wig, poised with a paddle at one end of a ping-pong table. But in this case, the feature being previewed is not, in fact, a movie. It’s a television commercial for Bud Light beer, due to be broadcast for the first time during next Sunday’s Super Bowl.
Thursday 16 January 2014
The search giant had originally claimed that it should be tried in the US
Friday 10 January 2014
Concerns over internet surveillance in 2013 led to a bumper year for the search engine that does not track its users
Tuesday 17 December 2013
The feature will be tested on a small number of users this week
Tuesday 10 December 2013
Twitter has climbed to a new all-time high in New York trading as investors welcomed the social network's new targeted advertising tool.
Sunday 17 November 2013
Police in Surrey say ‘it is a murder investigation’ as it is apparent the body was placed in well
Sunday 10 November 2013
How dare advertisers dictate the parameters within which I can be a 'real woman'?
Friday 04 October 2013
Advertisements have been long expected to make an appearance on Instagram
Wednesday 02 October 2013
Outlook Here's an interesting thought experiment. Ask yourself which would be more economically destructive: the US Government shutting down, or Google shutting down. The global economy will soon be counting the cost of the former, with the Republicans in Congress putting their hatred of Obamacare above America's economic future.
Monday 30 September 2013
Firms paid top dollar to be associated with the final episode of the hit show
Friday 20 September 2013
The man in charge of children’s services in Coventry at the time four-year-old Daniel Pelka was murdered has resigned from a child protection job at another council.
Wednesday 18 September 2013
The teen was a victim of cyber-bullying after a picture of her alleged sexual assault was circulated across the internet, her mother has said
Friday 13 September 2013
Cyrus' video set a Vevo record attracting 19.3 million views in 24 hours
Tuesday 27 August 2013
Profits have slumped more than 40% at TalkSport owner UTV because of an advertising drought as there has been no big football tournament this summer.
Wednesday 21 August 2013
Yahoo's chief executive Marissa Mayer last night hired one of Britain's leading commercial television executives, Dawn Airey, to run the internet group's European operations.
Katie Hopkins continues campaign to become Britain's most hated talking head with poorly timed Bob Crow tweet
Ukip and Nigel Farage on course for remarkable victory in European elections
No EU referendum under Labour: Ed Miliband to reveal that vote on membership is ‘unlikely’ in next Parliament if party wins power
Tony Benn was entirely ineffectual - and usually wrong
The rise of Ukip: Study warns Labour that Eurosceptic party's electoral base now 'more working class than any of the main parties'
Europeans have ‘got whiter’ due to natural selection in past 5,000 years, scientists say
- 1 Is your name now 'banned' in Saudi Arabia?
- 2 Gender-specific books demean all our children. So the Independent on Sunday will no longer review anything marketed to exclude either sex
- 3 Missing Malaysia Airlines Flight MH370 Q&A by Simon Calder: How far could it have travelled? Who was responsible and what would their plans be? And how can a plane just vanish?
- 4 California man Christopher Viatafa surrenders to police after googling own name and discovering himself listed as ‘most wanted’
- 5 'Missing Malaysia Airlines Flight MH370 plane found in Bermuda Triangle!' Viral Facebook links are profiting hackers