2011: Never just black and white - the fashion brand's advertising images

Benetton knits were once one of the most popular picks on the high street. But after announcing losses yesterday, the fashion giant renowned for its kaleidoscopic shades is looking off-colour, with income down 33 per cent since last year, and shares which have dropped 22 per cent since January.

i Newspaper
 
TheIPaper
The Independent around the web
E-break Time
Independent Crossword
2011: Never just black and white - the fashion brand's advertising images

Can the Pope and Barack Obama save Benetton?

Yesterday, in an attempt to revive its fortunes, the fashion brand unveiled a new poster campaign to shock us back into its stores. But, asks Harriet Walker, will it work?

Obama kisses Chavez... Benetton pins its hopes on trick pictures and social media

The fashion brand, which in its heyday set the agenda (at least for getting press attention) with posters including a photograph of a man dying of Aids and a priest and a nun hugging, hopes to recapture its successful past while bringing the brand into the digital age. The newly revealed campaign shots, titled Unhate, show world leaders kissing each other – images include the Pope and the Sheikh of the al-Azhar mosque, Angela Merkel and Nicolas Sarkozy, and Barack Obama and Hugo Chavez. They are, of course, the result of digital manipulation.

Jarno Trulli of Team Louts in action at the Japanese Grand Prix last month

Nielsen agrees switch to Lotus

Steve Nielsen has finally accepted an offer to join Team Lotus as their new sporting director after turning them down last year.

A message worth repeating: Is it time to reprise the campaigning Aids posters and ads of the early years?

The number of patients in the UK being treated for Aids-related illnesses has trebled in a decade.

Benetton looks to Nguyen to put colour back into the brand

Alessandro Benetton, head of the family firm, is banking on Italy's giant retailer becoming as famous again as it was during the 1980s and lasting another 40 years.

Revamp: United Colors of Benetton gets new chief

United Colors of Benetton will this week announce the hiring of You Nguyen as its new chief merchandising officer and creative director, as part of its new strategy to revamp the brand.

Benetton looks to Warhol & Co for biker style

It wasn't just the Marilyn image that Andy Warhol made so famous but the humble black biker jacket too. And Italian fashion group Benetton will be raising money for the Warhol Museum in Pittsburgh when it launches its black-jacket exhibition this week.

Street model: Benetton launches search for new faces

Once again, Benetton is blazing the trail; the Italian retailer announced the world's first real-time "street-casting" last week, inviting people on the street to enter a gobal modelling competition to become one of the faces of the retailer for next year.

Video Paradiso: how an Italian town rescued a priceless film collection

55,000 videos threatened with oblivion find a new home with an oddball mayor

Know thine Public Enemy

So, Chuck D's a workaholic, Flavor will bust your ribs, and you can have a laugh with Griff. Russell Myrie, Public Enemy's official biographer, tells of life on tour with the legendary hip-hop crew

Tesco enters India with cash-and-carry

Tesco, the world's number three retailer, said it plans to set up shop in India with a wholesale cash-and-carry business and will help Indian conglomerate Tata Group to grow its hypermarket business.

Airports operator sells duty free shops

Airports operator BAA today announced the sale of its World Duty Free business in a deal worth £546.6m.

When fashion met famine: Benetton's Third World crusade

The Italian clothing giant used to shock with its images – now it is spearheading a campaign to get Africans into work. Christena Appleyard reports from Dakar
Career Services

Day In a Page

Independent Travel Shop See all offers »
Berlin - East meets West
Three nights from only £399pp Find out more
Europe’s finest river cruises
Four nights from £669pp, seven nights from £999pp or 13 nights from £2,199pp Find out more
Historic Sicily
Seven nights half-board from only £799pp Find out more
Lake Como and the Bernina Express
Seven nights half-board from only £749pp Find out more
Pompeii, Capri and the Bay of Naples
Seven nights half-board from only £719pp Find out more
Special report: How my father's face turned up in Robert Capa's lost suitcase

Special report: How my father's face turned up in Robert Capa's lost suitcase

The great war photographer was not one person but two. Their pictures of Spain's civil war, lost for decades, tell a heroic tale
The unmade speech: An alternative draft of history

The unmade speech: An alternative draft of history

Someone, somewhere has to write speeches for world leaders to deliver in the event of disaster. They offer a chilling hint at what could have been
Funny business: Meet the women running comedy

Funny business: Meet the women running comedy

Think comedy’s a man's world? You must be stuck in the 1980s, says Holly Williams
Wilko Johnson: 'You have to live for the minute you're in'

Wilko Johnson: 'You have to live for the minute you're in'

The Dr Feelgood guitarist talks frankly about his terminal illness
Lure of the jingle: Entrepreneurs are giving vintage ice-cream vans a new lease of life

Lure of the jingle

Entrepreneurs are giving vintage ice-cream vans a new lease of life
Who stole the people's own culture?

DJ Taylor: Who stole the people's own culture?

True popular art drives up from the streets, but the commercial world wastes no time in cashing in
Guest List: The IoS Literary Editor suggests some books for your summer holiday

Guest List: IoS Literary Editor suggests some books for your summer holiday

Before you stuff your luggage with this year's Man Booker longlist titles, the case for some varied poolside reading alternatives
What if Edward Snowden had stayed to fight his corner?

Rupert Cornwell: What if Edward Snowden had stayed to fight his corner?

The CIA whistleblower struck a blow for us all, but his 1970s predecessor showed how to win
'A man walks into a bar': Comedian Seann Walsh on the dangers of mixing alcohol and stand-up

Comedian Seann Walsh on alcohol and stand-up

Comedy and booze go together, says Walsh. The trouble is stopping at just the one. So when do the hangovers stop being funny?
From Edinburgh to Hollywood (via the Home Counties): 10 comedic talents blowing up big

Edinburgh to Hollywood: 10 comedic talents blowing up big

Hugh Montgomery profiles the faces to watch, from the sitcom star to the surrealist
'Hello. I have cancer': When comedian Tig Notaro discovered she had a tumour she decided the show must go on

Comedian Tig Notaro: 'Hello. I have cancer'

When Notaro discovered she had a tumour she decided the show must go on
They think it's all ova: Bill Granger's Asia-influenced egg recipes

Bill Granger's Asia-influenced egg recipes

Our chef made his name cooking eggs, but he’s never stopped looking for new ways to serve them
The world wakes up to golf's female big hitters

The world wakes up to golf's female big hitters

With its own Tiger Woods - South Korea's Inbee Park - the women's game has a growing audience
10 athletes ready to take the world by storm in Moscow next week

10 athletes ready to take the world by storm in Moscow next week

Here are the potential stars of the World Championships which begin on Saturday
The Last Word: Luis Suarez and Gareth Bale's art of manipulation

The Last Word: Luis Suarez and Gareth Bale's art of manipulation

Briefings are off the record leading to transfer speculation which is merely a means to an end