The British Superbike champion is chasing a fourth title but has lost his speed advantage

Jorge Lorenzo: The Spanish rider won his second world championship last season

MotoGP: Jorge Lorenzo and the returning Valentino Rossi storm to Yamaha one-two in Qatar

Spain’s double world champion Jorge Lorenzo drew first blood by taking the MotoGP floodlit season opener from pole in Qatar yesterday as Italy’s Valentino Rossi stormed to second.

Marc Marquez in practice action before tomorrow’s race in Qatar

Motorcycling: On your Marc Marquez... but will it be historic debut?

Spanish whizzkid has style and class to go for victory – maybe even a title – first time out

Alex Zanardi at the 2012 Paralympic Games

Alex Zanardi: next stop Rio 2016 for the comeback kid who never gave up

Former F1 driver, who lost his legs in a crash 11 years ago, won paracycling gold at London 2012 and tells Robin Scott-Elliot his amazing journey is far from over

Leading article: Party hats

What's in a name? Plenty, according to the frontrunner for the leadership of the Scottish Tories. If Murdo Fraser takes over, he plans to separate his party from David Cameron's Conservatives and re-launch under a new name. It won't make a great deal of difference to the fortunes of Mr Cameron's party in Parliament, as the Tories have only one MP north of the border, Dumfriesshire's David Mundell. Whether assuming a new name can revive Tory fortunes in Scotland is another matter. What voters there clearly do not like are Tory policies, not the party's name. Mr Fraser is certainly thinking outside the box but he needs to concentrate on content as well as branding.

Steve Connor: Big Tobacco's big fear is a brand-free packaging law

The next big battle for the tobacco industry – some might say the final battle – will be waged around the issue of legislation that forces their cancer-causing products into plain cigarette packets that are free of company logos and branding.

The five principles of a good brief

Getting the best out of a marketing programme begins with being clear about what you want to achieve. Mark Rollinson explains why the success or failure of a marketing project begins with the brief

UK takes the shine off Signet's results

The UK arm of Signet suffered a slump in profits in its second quarter, as dire consumer spending took the shine off the retail jewellery group's US results. Its H Samuel, Ernest Jones and Leslie Davis chains in the UK posted operating income down by 40 per cent to $2.8m (£1.7m) for the second quarter to 30 July.

MP battles council over 'nuisance' plane tree

The conservative MP Alan Duncan has gone into battle with Westminster Council over the removal of an "enormous" tree he says is blighting his London home.


In an article in Saturday's paper, we reported that Manassen Foods, the Australian- branded food business being bought by China's Bright Food, is the owner of the Ryvita brand. In fact, while Manassen distributes the crispbread in Australia, the Ryvita brand is actually owned by the UK-listed group, Associated British Foods.

Video: Building a strong personal brand

Alexia Leachman of Blossoming Brands explains how having a strong personal brand will make people buy into you as an individual, which is important if you want to get new business, seek investment, or get people to work for you.

The musicians who dream of joining a rock'n'roll brand

Once they would have been called sell-outs, but today's artists are keen to take the corporate dollar, says Elisa Bray

Jersey Shore cast 'damages' clothing brand

Abercrombie and Fitch is offering to pay Mike "The Situation" Sorrentino and his fellow Jersey Shore cast members if they will stop wearing the brand on the show.

Nestle sees strong growth in sales

Nestle raised its annual outlook yesterday after strong emerging markets demand for its Maggi and Nescafe brands boosted the underlying sales for the first half of the year by 7.5 per cent.

The Switch: personal branding

Personal presentation is just as important as any business plan, says Marianne Abib-Pech
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Independent Travel
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Berlin, Dresden, Meissen & Colditz
Prices correct as of 17 October 2014
Two super-sized ships have cruised into British waters, but how big can these behemoths get?

Super-sized ships: How big can they get?

Two of the largest vessels in the world cruised into UK waters last week
British doctors on brink of 'cure' for paralysis with spinal cord treatment

British doctors on brink of cure for paralysis

Sufferers can now be offered the possibility of cure thanks to a revolutionary implant of regenerative cells
Let's talk about loss

We need to talk about loss

Secrecy and silence surround stillbirth
Will there be an all-female mission to Mars?

Will there be an all-female mission to Mars?

Women may be better suited to space travel than men are
Oscar Pistorius sentencing: The athlete's wealth and notoriety have provoked a long overdue debate on South African prisons

'They poured water on, then electrified me...'

If Oscar Pistorius is sent to jail, his experience will not be that of other inmates
James Wharton: The former Guard now fighting discrimination against gay soldiers

The former Guard now fighting discrimination against gay soldiers

Life after the Army has brought new battles for the LGBT activist James Wharton
Ebola in the US: Panic over the virus threatens to infect President Obama's midterms

Panic over Ebola threatens to infect the midterms

Just one person has died, yet November's elections may be affected by what Republicans call 'Obama's Katrina', says Rupert Cornwell
Premier League coaches join the RSC to swap the tricks of their trades

Darling, you were fabulous! But offside...

Premier League coaches are joining the RSC to learn acting skills, and in turn they will teach its actors to play football. Nick Clark finds out why
How to dress with authority: Kirsty Wark and Camila Batmanghelidjh discuss the changing role of fashion in women's workwear

How to dress with authority

Kirsty Wark and Camila Batmanghelidjh discuss the changing role of fashion in women's workwear
New book on Joy Division's Ian Curtis sheds new light on the life of the late singer

New book on Ian Curtis sheds fresh light on the life of the late singer

'Joy Division were making art... Ian was for real' says author Jon Savage
Sean Harris: A rare interview with British acting's secret weapon

Sean Harris: A rare interview with British acting's secret weapon

The Bafta-winner talks Hollywood, being branded a psycho, and how Barbra Streisand is his true inspiration
Tim Minchin, interview: The musician, comedian and world's favourite ginger is on scorching form

Tim Minchin interview

For a no-holds-barred comedian who is scathing about woolly thinking and oppressive religiosity, he is surprisingly gentle in person
Boris Johnson's boozing won't win the puritan vote

Boris's boozing won't win the puritan vote

Many of us Brits still disapprove of conspicuous consumption – it's the way we were raised, says DJ Taylor
Ash frontman Tim Wheeler reveals how he came to terms with his father's dementia

Tim Wheeler: Alzheimer's, memories and my dad

Wheeler's dad suffered from Alzheimer's for three years. When he died, there was only one way the Ash frontman knew how to respond: with a heartfelt solo album