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The British Superbike champion is chasing a fourth title but has lost his speed advantage

Jorge Lorenzo: The Spanish rider won his second world championship last season

MotoGP: Jorge Lorenzo and the returning Valentino Rossi storm to Yamaha one-two in Qatar

Spain’s double world champion Jorge Lorenzo drew first blood by taking the MotoGP floodlit season opener from pole in Qatar yesterday as Italy’s Valentino Rossi stormed to second.

Marc Marquez in practice action before tomorrow’s race in Qatar

Motorcycling: On your Marc Marquez... but will it be historic debut?

Spanish whizzkid has style and class to go for victory – maybe even a title – first time out

Alex Zanardi at the 2012 Paralympic Games

Alex Zanardi: next stop Rio 2016 for the comeback kid who never gave up

Former F1 driver, who lost his legs in a crash 11 years ago, won paracycling gold at London 2012 and tells Robin Scott-Elliot his amazing journey is far from over

Leading article: Party hats

What's in a name? Plenty, according to the frontrunner for the leadership of the Scottish Tories. If Murdo Fraser takes over, he plans to separate his party from David Cameron's Conservatives and re-launch under a new name. It won't make a great deal of difference to the fortunes of Mr Cameron's party in Parliament, as the Tories have only one MP north of the border, Dumfriesshire's David Mundell. Whether assuming a new name can revive Tory fortunes in Scotland is another matter. What voters there clearly do not like are Tory policies, not the party's name. Mr Fraser is certainly thinking outside the box but he needs to concentrate on content as well as branding.

Steve Connor: Big Tobacco's big fear is a brand-free packaging law

The next big battle for the tobacco industry – some might say the final battle – will be waged around the issue of legislation that forces their cancer-causing products into plain cigarette packets that are free of company logos and branding.

The five principles of a good brief

Getting the best out of a marketing programme begins with being clear about what you want to achieve. Mark Rollinson explains why the success or failure of a marketing project begins with the brief

UK takes the shine off Signet's results

The UK arm of Signet suffered a slump in profits in its second quarter, as dire consumer spending took the shine off the retail jewellery group's US results. Its H Samuel, Ernest Jones and Leslie Davis chains in the UK posted operating income down by 40 per cent to $2.8m (£1.7m) for the second quarter to 30 July.

MP battles council over 'nuisance' plane tree

The conservative MP Alan Duncan has gone into battle with Westminster Council over the removal of an "enormous" tree he says is blighting his London home.

Ryvita

In an article in Saturday's paper, we reported that Manassen Foods, the Australian- branded food business being bought by China's Bright Food, is the owner of the Ryvita brand. In fact, while Manassen distributes the crispbread in Australia, the Ryvita brand is actually owned by the UK-listed group, Associated British Foods.

Video: Building a strong personal brand

Alexia Leachman of Blossoming Brands explains how having a strong personal brand will make people buy into you as an individual, which is important if you want to get new business, seek investment, or get people to work for you.

The musicians who dream of joining a rock'n'roll brand

Once they would have been called sell-outs, but today's artists are keen to take the corporate dollar, says Elisa Bray

Jersey Shore cast 'damages' clothing brand

Abercrombie and Fitch is offering to pay Mike "The Situation" Sorrentino and his fellow Jersey Shore cast members if they will stop wearing the brand on the show.

Nestle sees strong growth in sales

Nestle raised its annual outlook yesterday after strong emerging markets demand for its Maggi and Nescafe brands boosted the underlying sales for the first half of the year by 7.5 per cent.

The Switch: personal branding

Personal presentation is just as important as any business plan, says Marianne Abib-Pech
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You've been framed: Henri Matisse's colourful cut-outs at Tate Modern
artWhat makes a smash-hit art show
Career Services

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Mystery of the Ground Zero wedding photo

A shot in the dark

Mystery of the wedding photo from Ground Zero
His life, the universe and everything

His life, the universe and everything

New biography sheds light on comic genius of Douglas Adams
Save us from small screen superheroes

Save us from small screen superheroes

Shows like Agents of S.H.I.E.L.D are little more than marketing tools
Reach for the skies

Reach for the skies

From pools to football pitches, rooftop living is looking up
These are the 12 best hotel spas in the UK

12 best hotel spas in the UK

Some hotels go all out on facilities; others stand out for the sheer quality of treatments
These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

Widespread fear of Isis is producing strange bedfellows

Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
Topshop goes part Athena poster, part last spring Prada

Topshop goes part Athena poster, part last spring Prada

Shoppers don't come to Topshop for the unique
How to make a Lego masterpiece

How to make a Lego masterpiece

Toy breaks out of the nursery and heads for the gallery
Meet the ‘Endies’ – city dwellers who are too poor to have fun

Meet the ‘Endies’ – city dwellers who are too poor to have fun

Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

Ian Paisley’s decision to make peace with his IRA enemies

His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

Exclusive extract from Janis Winehouse's poignant new memoir
Is this the role to win Cumberbatch an Oscar?

Is this the role to win Cumberbatch an Oscar?

The Imitation Game, film review
England and Roy Hodgson take a joint step towards redemption in Basel

England and Hodgson take a joint step towards redemption

Welbeck double puts England on the road to Euro 2016
Relatives fight over Vivian Maier’s rare photos

Relatives fight over Vivian Maier’s rare photos

Pictures removed from public view as courts decide ownership
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‘Fashion has to be fun. It’s a big business, not a cure for cancer’

Donatella Versace at New York Fashion Week