Sport

The British Superbike champion is chasing a fourth title but has lost his speed advantage

Jorge Lorenzo: The Spanish rider won his second world championship last season

MotoGP: Jorge Lorenzo and the returning Valentino Rossi storm to Yamaha one-two in Qatar

Spain’s double world champion Jorge Lorenzo drew first blood by taking the MotoGP floodlit season opener from pole in Qatar yesterday as Italy’s Valentino Rossi stormed to second.

Marc Marquez in practice action before tomorrow’s race in Qatar

Motorcycling: On your Marc Marquez... but will it be historic debut?

Spanish whizzkid has style and class to go for victory – maybe even a title – first time out

Alex Zanardi at the 2012 Paralympic Games

Alex Zanardi: next stop Rio 2016 for the comeback kid who never gave up

Former F1 driver, who lost his legs in a crash 11 years ago, won paracycling gold at London 2012 and tells Robin Scott-Elliot his amazing journey is far from over

Leading article: Party hats

What's in a name? Plenty, according to the frontrunner for the leadership of the Scottish Tories. If Murdo Fraser takes over, he plans to separate his party from David Cameron's Conservatives and re-launch under a new name. It won't make a great deal of difference to the fortunes of Mr Cameron's party in Parliament, as the Tories have only one MP north of the border, Dumfriesshire's David Mundell. Whether assuming a new name can revive Tory fortunes in Scotland is another matter. What voters there clearly do not like are Tory policies, not the party's name. Mr Fraser is certainly thinking outside the box but he needs to concentrate on content as well as branding.

Steve Connor: Big Tobacco's big fear is a brand-free packaging law

The next big battle for the tobacco industry – some might say the final battle – will be waged around the issue of legislation that forces their cancer-causing products into plain cigarette packets that are free of company logos and branding.

The five principles of a good brief

Getting the best out of a marketing programme begins with being clear about what you want to achieve. Mark Rollinson explains why the success or failure of a marketing project begins with the brief

UK takes the shine off Signet's results

The UK arm of Signet suffered a slump in profits in its second quarter, as dire consumer spending took the shine off the retail jewellery group's US results. Its H Samuel, Ernest Jones and Leslie Davis chains in the UK posted operating income down by 40 per cent to $2.8m (£1.7m) for the second quarter to 30 July.

MP battles council over 'nuisance' plane tree

The conservative MP Alan Duncan has gone into battle with Westminster Council over the removal of an "enormous" tree he says is blighting his London home.

Ryvita

In an article in Saturday's paper, we reported that Manassen Foods, the Australian- branded food business being bought by China's Bright Food, is the owner of the Ryvita brand. In fact, while Manassen distributes the crispbread in Australia, the Ryvita brand is actually owned by the UK-listed group, Associated British Foods.

Video: Building a strong personal brand

Alexia Leachman of Blossoming Brands explains how having a strong personal brand will make people buy into you as an individual, which is important if you want to get new business, seek investment, or get people to work for you.

The musicians who dream of joining a rock'n'roll brand

Once they would have been called sell-outs, but today's artists are keen to take the corporate dollar, says Elisa Bray

Jersey Shore cast 'damages' clothing brand

Abercrombie and Fitch is offering to pay Mike "The Situation" Sorrentino and his fellow Jersey Shore cast members if they will stop wearing the brand on the show.

Nestle sees strong growth in sales

Nestle raised its annual outlook yesterday after strong emerging markets demand for its Maggi and Nescafe brands boosted the underlying sales for the first half of the year by 7.5 per cent.

The Switch: personal branding

Personal presentation is just as important as any business plan, says Marianne Abib-Pech
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Pompeii, Capri & the Bay of Naples
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The saffron censorship that governs India: Why national pride and religious sentiment trump freedom of expression

The saffron censorship that governs India

Zareer Masani reveals why national pride and religious sentiment trump freedom of expression
Prince Charles' 'black spider' letters to be published 'within weeks'

Prince Charles' 'black spider' letters to be published 'within weeks'

Supreme Court rules Dominic Grieve's ministerial veto was invalid
Distressed Zayn Malik fans are cutting themselves - how did fandom get so dark?

How did fandom get so dark?

Grief over Zayn Malik's exit from One Direction seemed amusing until stories of mass 'cutting' emerged. Experts tell Gillian Orr the distress is real, and the girls need support
The galaxy collisions that shed light on unseen parallel Universe

The cosmic collisions that have shed light on unseen parallel Universe

Dark matter study gives scientists insight into mystery of space
The Swedes are adding a gender-neutral pronoun to their dictionary

Swedes introduce gender-neutral pronoun

Why, asks Simon Usborne, must English still struggle awkwardly with the likes of 's/he' and 'they'?
Disney's mega money-making formula: 'Human' remakes of cartoon classics are part of a lucrative, long-term creative plan

Disney's mega money-making formula

'Human' remakes of cartoon classics are part of a lucrative, long-term creative plan
Lobster has gone mainstream with supermarket bargains for £10 or less - but is it any good?

Lobster has gone mainstream

Anthea Gerrie, raised on meaty specimens from the waters around Maine, reveals how to cook up an affordable feast
Easter 2015: 14 best decorations

14 best Easter decorations

Get into the Easter spirit with our pick of accessories, ornaments and tableware
Paul Scholes column: Gareth Bale would be a perfect fit at Manchester United and could turn them into serious title contenders next season

Paul Scholes column

Gareth Bale would be a perfect fit at Manchester United and could turn them into serious title contenders next season
Inside the Kansas greenhouses where Monsanto is 'playing God' with the future of the planet

The future of GM

The greenhouses where Monsanto 'plays God' with the future of the planet
Britain's mild winters could be numbered: why global warming is leaving UK chillier

Britain's mild winters could be numbered

Gulf Stream is slowing down faster than ever, scientists say
Government gives £250,000 to Independent appeal

Government gives £250,000 to Independent appeal

Donation brings total raised by Homeless Veterans campaign to at least £1.25m
Oh dear, the most borrowed book at Bank of England library doesn't inspire confidence

The most borrowed book at Bank of England library? Oh dear

The book's fifth edition is used for Edexcel exams
Cowslips vs honeysuckle: The hunt for the UK’s favourite wildflower

Cowslips vs honeysuckle

It's the hunt for UK’s favourite wildflower
Child abuse scandal: Did a botched blackmail attempt by South African intelligence help Cyril Smith escape justice?

Did a botched blackmail attempt help Cyril Smith escape justice?

A fresh twist reveals the Liberal MP was targeted by the notorious South African intelligence agency Boss