Sport

The British Superbike champion is chasing a fourth title but has lost his speed advantage

Jorge Lorenzo: The Spanish rider won his second world championship last season

MotoGP: Jorge Lorenzo and the returning Valentino Rossi storm to Yamaha one-two in Qatar

Spain’s double world champion Jorge Lorenzo drew first blood by taking the MotoGP floodlit season opener from pole in Qatar yesterday as Italy’s Valentino Rossi stormed to second.

Marc Marquez in practice action before tomorrow’s race in Qatar

Motorcycling: On your Marc Marquez... but will it be historic debut?

Spanish whizzkid has style and class to go for victory – maybe even a title – first time out

Alex Zanardi at the 2012 Paralympic Games

Alex Zanardi: next stop Rio 2016 for the comeback kid who never gave up

Former F1 driver, who lost his legs in a crash 11 years ago, won paracycling gold at London 2012 and tells Robin Scott-Elliot his amazing journey is far from over

Leading article: Party hats

What's in a name? Plenty, according to the frontrunner for the leadership of the Scottish Tories. If Murdo Fraser takes over, he plans to separate his party from David Cameron's Conservatives and re-launch under a new name. It won't make a great deal of difference to the fortunes of Mr Cameron's party in Parliament, as the Tories have only one MP north of the border, Dumfriesshire's David Mundell. Whether assuming a new name can revive Tory fortunes in Scotland is another matter. What voters there clearly do not like are Tory policies, not the party's name. Mr Fraser is certainly thinking outside the box but he needs to concentrate on content as well as branding.

Steve Connor: Big Tobacco's big fear is a brand-free packaging law

The next big battle for the tobacco industry – some might say the final battle – will be waged around the issue of legislation that forces their cancer-causing products into plain cigarette packets that are free of company logos and branding.

The five principles of a good brief

Getting the best out of a marketing programme begins with being clear about what you want to achieve. Mark Rollinson explains why the success or failure of a marketing project begins with the brief

UK takes the shine off Signet's results

The UK arm of Signet suffered a slump in profits in its second quarter, as dire consumer spending took the shine off the retail jewellery group's US results. Its H Samuel, Ernest Jones and Leslie Davis chains in the UK posted operating income down by 40 per cent to $2.8m (£1.7m) for the second quarter to 30 July.

MP battles council over 'nuisance' plane tree

The conservative MP Alan Duncan has gone into battle with Westminster Council over the removal of an "enormous" tree he says is blighting his London home.

Ryvita

In an article in Saturday's paper, we reported that Manassen Foods, the Australian- branded food business being bought by China's Bright Food, is the owner of the Ryvita brand. In fact, while Manassen distributes the crispbread in Australia, the Ryvita brand is actually owned by the UK-listed group, Associated British Foods.

Video: Building a strong personal brand

Alexia Leachman of Blossoming Brands explains how having a strong personal brand will make people buy into you as an individual, which is important if you want to get new business, seek investment, or get people to work for you.

The musicians who dream of joining a rock'n'roll brand

Once they would have been called sell-outs, but today's artists are keen to take the corporate dollar, says Elisa Bray

Jersey Shore cast 'damages' clothing brand

Abercrombie and Fitch is offering to pay Mike "The Situation" Sorrentino and his fellow Jersey Shore cast members if they will stop wearing the brand on the show.

Nestle sees strong growth in sales

Nestle raised its annual outlook yesterday after strong emerging markets demand for its Maggi and Nescafe brands boosted the underlying sales for the first half of the year by 7.5 per cent.

The Switch: personal branding

Personal presentation is just as important as any business plan, says Marianne Abib-Pech
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Refugee crisis: David Cameron lowered the flag for the dead king of Saudi Arabia - will he do the same honour for little Aylan Kurdi?

Cameron lowered the flag for the dead king of Saudi Arabia...

But will he do the same honour for little Aylan Kurdi, asks Robert Fisk
Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

Our leaders lack courage in this refugee crisis. We are shamed by our European neighbours

Humanity must be at the heart of politics, says Jeremy Corbyn
Joe Biden's 'tease tour': Could the US Vice-President be testing the water for a presidential run?

Joe Biden's 'tease tour'

Could the US Vice-President be testing the water for a presidential run?
Britain's 24-hour culture: With the 'leisured society' a distant dream we're working longer and less regular hours than ever

Britain's 24-hour culture

With the 'leisured society' a distant dream we're working longer and less regular hours than ever
Diplomacy board game: Treachery is the way to win - which makes it just like the real thing

The addictive nature of Diplomacy

Bullying, betrayal, aggression – it may be just a board game, but the family that plays Diplomacy may never look at each other in the same way again
Lady Chatterley's Lover: Racy underwear for fans of DH Lawrence's equally racy tome

Fashion: Ooh, Lady Chatterley!

Take inspiration from DH Lawrence's racy tome with equally racy underwear
8 best children's clocks

Tick-tock: 8 best children's clocks

Whether you’re teaching them to tell the time or putting the finishing touches to a nursery, there’s a ticker for that
Charlie Austin: Queens Park Rangers striker says ‘If the move is not right, I’m not going’

Charlie Austin: ‘If the move is not right, I’m not going’

After hitting 18 goals in the Premier League last season, the QPR striker was the great non-deal of transfer deadline day. But he says he'd preferred another shot at promotion
Isis profits from destruction of antiquities by selling relics to dealers - and then blowing up the buildings they come from to conceal the evidence of looting

How Isis profits from destruction of antiquities

Robert Fisk on the terrorist group's manipulation of the market to increase the price of artefacts
Labour leadership: Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea

'If we lose touch we’ll end up with two decades of the Tories'

In an exclusive interview, Andy Burnham urges Jeremy Corbyn voters to think again in last-minute plea
Tunisia fears its Arab Spring could be reversed as the new regime becomes as intolerant of dissent as its predecessor

The Arab Spring reversed

Tunisian protesters fear that a new law will whitewash corrupt businessmen and officials, but they are finding that the new regime is becoming as intolerant of dissent as its predecessor
King Arthur: Legendary figure was real and lived most of his life in Strathclyde, academic claims

Academic claims King Arthur was real - and reveals where he lived

Dr Andrew Breeze says the legendary figure did exist – but was a general, not a king
Who is Oliver Bonas and how has he captured middle-class hearts?

Who is Oliver Bonas?

It's the first high-street store to pay its staff the living wage, and it saw out the recession in style
Earth has 'lost more than half its trees' since humans first started cutting them down

Axe-wielding Man fells half the world’s trees – leaving us just 422 each

However, the number of trees may be eight times higher than previously thought
60 years of Scalextric: Model cars are now stuffed with as much tech as real ones

60 years of Scalextric

Model cars are now stuffed with as much tech as real ones