If the purpose of a corporate rebranding is to create buzz, then Gap certainly succeeded. Unfortunately for the clothing group, that buzz came in the form of such a fierce backlash from Facebook and Twitter users that it pulled the new logo after just six days.
The budget airline easyJet has settled a long-running dispute over branding with its founder, Sir Stelios Haji-Ioannou, but the high-profile spat over strategy remains unresolved. Under an amended licence agreement, the airline is set to pay out tens of millions of pounds to Sir Stelios's easyGroup in return for greater operational freedom and more flexibility in how the company can generate revenues.
Teams from the British F3 and British GT championships will continue to support the disabled ex serviceman's motor sport charity, KartForce, for the final rounds of the 2010 season. Teams from both championships will carry KartForce branding at Brands Hatch this weekend.
The financial fallout from England's embarrassing World Cup is set to see them lose their flagship sponsor amid claims that the Football Association face an immediate struggle to attract blue-riband backers given the combination of the team's failure in South Africa and the current financial climate.
As the new year breaks, you'll find the advertising industry clutching a whole new set of forecasts and predictions (fingers crossed behind their backs) in the hope of offering their shell-shocked clients some clarity on what lies ahead. Time, then, for a little crystal-ball tickling.
Sales of chocolate have fallen, confounding pundits who predicted that “comfort” food would automatically benefit from the downturn.
Death of baby at Milton Keynes hospital highlights critical shortage of NHS midwives
In a move that is likely to mean yet more ridicule for the club, Newcastle United yesterday announced their intention to rename their famous home the sportsdirect.com@St James' Park Stadium for the immediate future. The news comes after an announcement from the owner, Mike Ashley, that the ground's sponsorship rights were up for offer.
Gary Kemp had long desired to emulate the Motown greats.
UKTV has put painstaking effort into rebranding its channels. Ian Burrell finds out why
Eurostar has financed Shane Meadows's latest film. Is nothing sacred? Kaleem Aftab is outraged at the way marketing is taking over
After fumbling with the door to 64 Knightsbridge in an unpolished way, I meet the polished Louise Mowbray, personal branding expert. She's attractive, all Liv Tyler lips, white teeth and diamonds. Her brand screams elegance and poise (the exact opposite of my bumbling entrance). So my first thought is, if the aim of this is to find a personal brand, can I have yours?
Since Bebel Gilberto's 'Tanto Tempo', it's clear that the slack tempi and comatose-sounding female vocalists of what used to be called trip-hop have colonised Brazil.
A long-held bugbear of mine has been why London Fashion Week has been so fixated on womenswear. Over the past six seasons, however, a showcase called MAN has taken its place among the 60-odd other shows at London Fashion Week, aiming to raise support and recognition for the city's menswear designers. And such momentum has built up around it that, this season, off-schedule menswear events coordinated to take advantage of the attention. From nowhere, London Fashion Week suddenly gained an unofficial day of menswear.