The British Superbike champion is chasing a fourth title but has lost his speed advantage

Jorge Lorenzo: The Spanish rider won his second world championship last season

MotoGP: Jorge Lorenzo and the returning Valentino Rossi storm to Yamaha one-two in Qatar

Spain’s double world champion Jorge Lorenzo drew first blood by taking the MotoGP floodlit season opener from pole in Qatar yesterday as Italy’s Valentino Rossi stormed to second.

Marc Marquez in practice action before tomorrow’s race in Qatar

Motorcycling: On your Marc Marquez... but will it be historic debut?

Spanish whizzkid has style and class to go for victory – maybe even a title – first time out

Alex Zanardi at the 2012 Paralympic Games

Alex Zanardi: next stop Rio 2016 for the comeback kid who never gave up

Former F1 driver, who lost his legs in a crash 11 years ago, won paracycling gold at London 2012 and tells Robin Scott-Elliot his amazing journey is far from over

Leading article: Party hats

What's in a name? Plenty, according to the frontrunner for the leadership of the Scottish Tories. If Murdo Fraser takes over, he plans to separate his party from David Cameron's Conservatives and re-launch under a new name. It won't make a great deal of difference to the fortunes of Mr Cameron's party in Parliament, as the Tories have only one MP north of the border, Dumfriesshire's David Mundell. Whether assuming a new name can revive Tory fortunes in Scotland is another matter. What voters there clearly do not like are Tory policies, not the party's name. Mr Fraser is certainly thinking outside the box but he needs to concentrate on content as well as branding.

Steve Connor: Big Tobacco's big fear is a brand-free packaging law

The next big battle for the tobacco industry – some might say the final battle – will be waged around the issue of legislation that forces their cancer-causing products into plain cigarette packets that are free of company logos and branding.

The five principles of a good brief

Getting the best out of a marketing programme begins with being clear about what you want to achieve. Mark Rollinson explains why the success or failure of a marketing project begins with the brief

UK takes the shine off Signet's results

The UK arm of Signet suffered a slump in profits in its second quarter, as dire consumer spending took the shine off the retail jewellery group's US results. Its H Samuel, Ernest Jones and Leslie Davis chains in the UK posted operating income down by 40 per cent to $2.8m (£1.7m) for the second quarter to 30 July.

MP battles council over 'nuisance' plane tree

The conservative MP Alan Duncan has gone into battle with Westminster Council over the removal of an "enormous" tree he says is blighting his London home.


In an article in Saturday's paper, we reported that Manassen Foods, the Australian- branded food business being bought by China's Bright Food, is the owner of the Ryvita brand. In fact, while Manassen distributes the crispbread in Australia, the Ryvita brand is actually owned by the UK-listed group, Associated British Foods.

Video: Building a strong personal brand

Alexia Leachman of Blossoming Brands explains how having a strong personal brand will make people buy into you as an individual, which is important if you want to get new business, seek investment, or get people to work for you.

The musicians who dream of joining a rock'n'roll brand

Once they would have been called sell-outs, but today's artists are keen to take the corporate dollar, says Elisa Bray

Jersey Shore cast 'damages' clothing brand

Abercrombie and Fitch is offering to pay Mike "The Situation" Sorrentino and his fellow Jersey Shore cast members if they will stop wearing the brand on the show.

Nestle sees strong growth in sales

Nestle raised its annual outlook yesterday after strong emerging markets demand for its Maggi and Nescafe brands boosted the underlying sales for the first half of the year by 7.5 per cent.

The Switch: personal branding

Personal presentation is just as important as any business plan, says Marianne Abib-Pech
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Pompeii, Capri & the Bay of Naples
Seven Cities of Italy
Burgundy, the River Rhone & Provence
Prague, Budapest and Vienna
Lake Garda
Minoan Crete and Santorini
Prices correct as of 1 May 2015
General Election 2015: ‘We will not sit down with Nicola Sturgeon’, says Ed Balls

'We will not sit down with Nicola Sturgeon'

In an exclusive interview, Ed Balls says he won't negotiate his first Budget with SNP MPs - even if Labour need their votes to secure its passage
VE Day 70th anniversary: How ordinary Britons celebrated the end of war in Europe

How ordinary Britons celebrated VE Day

Our perception of VE Day usually involves crowds of giddy Britons casting off the shackles of war with gay abandon. The truth was more nuanced
They came in with William Caxton's printing press, but typefaces still matter in the digital age

Typefaces still matter in the digital age

A new typeface once took years to create, now thousands are available at the click of a drop-down menu. So why do most of us still rely on the old classics, asks Meg Carter?
Discovery of 'missing link' between the two main life-forms on Earth could explain evolution of animals, say scientists

'Missing link' between Earth's two life-forms found

New microbial species tells us something about our dark past, say scientists
The Pan Am Experience is a 'flight' back to the 1970s that never takes off - at least, not literally

Pan Am Experience: A 'flight' back to the 70s

Tim Walker checks in and checks out a four-hour journey with a difference
Humans aren't alone in indulging in politics - it's everywhere in the animal world

Humans aren't alone in indulging in politics

Voting, mutual back-scratching, coups and charismatic leaders - it's everywhere in the animal world
Crisp sales are in decline - but this tasty trivia might tempt back the turncoats

Crisp sales are in decline

As a nation we're filling up on popcorn and pitta chips and forsaking their potato-based predecessors
Ronald McDonald the muse? Why Banksy, Ron English and Keith Coventry are lovin' Maccy D's

Ronald McDonald the muse

A new wave of artists is taking inspiration from the fast food chain
13 best picnic blankets

13 best picnic blankets

Dine al fresco without the grass stains and damp bottoms with something from our pick of picnic rugs
General Election 2015: Ed Miliband's unlikely journey from hapless geek to heart-throb

Miliband's unlikely journey from hapless geek to heart-throb

He was meant to be Labour's biggest handicap - but has become almost an asset
General Election 2015: A guide to the smaller parties, from the the National Health Action Party to the Church of the Militant Elvis Party

On the margins

From Militant Elvis to Women's Equality: a guide to the underdogs standing in the election
Amr Darrag: Ex-Muslim Brotherhood minister in exile still believes Egypt's military regime can be replaced with 'moderate' Islamic rule

'This is the battle of young Egypt for the future of our country'

Ex-Muslim Brotherhood minister Amr Darrag still believes the opposition can rid Egypt of its military regime and replace it with 'moderate' Islamic rule, he tells Robert Fisk
Why patients must rely less on doctors: Improving our own health is the 'blockbuster drug of the century'

Why patients must rely less on doctors

Improving our own health is the 'blockbuster drug of the century'
Sarah Lucas is the perfect artist to represent Britain at the Venice Biennale

Flesh in Venice

Sarah Lucas has filled the British pavilion at the Venice Biennale with slinky cats and casts of her female friends' private parts. It makes you proud to be a woman, says Karen Wright
11 best anti-ageing day creams

11 best anti-ageing day creams

Slow down the ageing process with one of these high-performance, hardworking anti-agers