What makes some celebrity endorsements  a trend-setting success while others end up in the bargain bin? Rebecca Gonsalves reports

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The Evolve team with losing contestant Jaz, far left on the lower row

First Night: I'm sick of clichés, says Lord Sugar as the The Apprentice returns

They were sent to take delivery of loads of toilet paper, bottled water and waving Chinese cats

Florian Homm was arrested in the Uffizi Gallery

Financier, Florian Homm, arrested after five years' flight

One of Europe's highest-profile fund managers caught in Italy

So female thighs are the latest place to advertise? Women shouldn't be used as billboards

Advertising has crept into everyday life so subtly that we now forget to be outraged - this is a case of corporate identity replacing female identity

Spectators wave to President Barack Obama as the inaugural parade moves down Pennsylvainia Avenue

Can Barack Obama fulfil his second term promises?

Ezra Klein of the Washington Post is one of the most eminently readable of all East Coast commentators. He picks up the now familiar theme that Obama's first term was a kind of consolidation of America - in which a base was put underneath an economy in freefall - and that his second term will try to radically change American society.

The 10 Best women’s nightwear

Whether Christmas will be spent in your own home or someone else’s make sure you’re well dressed when Santa pops in

Fashion victim: Kate Moss

I regret posing nude: Kate Moss opens up about modelling misery

If you hate having your picture taken, you're in good company - supermodel Kate Moss does as well.

The Bargain Hunter - M&S homeware and clothing sale

Marks & Spencer launched a huge, up-to-half-price sale earlier this week, which discounts selected items both in-store and online. The sale includes free delivery to more than 450 M&S stores in the UK, with many of the best buys available in the men's, women's and children's fashion departments. Outside of clothing there are some good offers on M&S homeware. Pay particular attention to the glassware section, where a floral bubble jug has been reduced from £22.50 to £15, and Marcel Wanders Martini glasses are available for just £5.

The Bargain Hunter - La Redoute offers online fashion deals

The online clothes retailer La Redoute is offering 25 per cent off all full-price items in its Autumn-Winter 2012 and Spring-Summer 2012 collections until Sunday 7 October.

Freddie Ljungberg

Former Arsenal midfielder and Sweden captain Freddie Ljungberg retires

Former Arsenal player and Sweden captain Freddie Ljungberg has decided to retire from soccer, his press adviser told Swedish television on Friday.

Beyond Ballets Russes 1 London Coliseum, London

 After a winter of limited repertory, English National Ballet burst into spring with two ambitious programmes. The Beyond Ballets Russes season starts with a new ballet, new designs and some bright performances. The new Firebird doesn’t take off, but Erina Takahashi is a blazing Chosen One in The Rite of Spring.

1. House of Holland: £21, asos.com - Aimed at those with a sense of humour, these have spots, stripes or slogans emblazoned across tiny pants.

The Ten Best Men's underpants

Loud, proud and printed with everything from polka dots to flowers, there’s a pair out there for everyone

Dressing Table: The best perfumes

My Secret Life: John Pawson, architect, 61

My parents were ... brought up Methodists. My mother had an enduringly complicated relationship with the material world which I have inherited, along with my father's appetite for absolute quality.

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Special report: How my father's face turned up in Robert Capa's lost suitcase

Special report: How my father's face turned up in Robert Capa's lost suitcase

The great war photographer was not one person but two. Their pictures of Spain's civil war, lost for decades, tell a heroic tale
The unmade speech: An alternative draft of history

The unmade speech: An alternative draft of history

Someone, somewhere has to write speeches for world leaders to deliver in the event of disaster. They offer a chilling hint at what could have been
Funny business: Meet the women running comedy

Funny business: Meet the women running comedy

Think comedy’s a man's world? You must be stuck in the 1980s, says Holly Williams
Wilko Johnson: 'You have to live for the minute you're in'

Wilko Johnson: 'You have to live for the minute you're in'

The Dr Feelgood guitarist talks frankly about his terminal illness
Lure of the jingle: Entrepreneurs are giving vintage ice-cream vans a new lease of life

Lure of the jingle

Entrepreneurs are giving vintage ice-cream vans a new lease of life
Who stole the people's own culture?

DJ Taylor: Who stole the people's own culture?

True popular art drives up from the streets, but the commercial world wastes no time in cashing in
Guest List: The IoS Literary Editor suggests some books for your summer holiday

Guest List: IoS Literary Editor suggests some books for your summer holiday

Before you stuff your luggage with this year's Man Booker longlist titles, the case for some varied poolside reading alternatives
What if Edward Snowden had stayed to fight his corner?

Rupert Cornwell: What if Edward Snowden had stayed to fight his corner?

The CIA whistleblower struck a blow for us all, but his 1970s predecessor showed how to win
'A man walks into a bar': Comedian Seann Walsh on the dangers of mixing alcohol and stand-up

Comedian Seann Walsh on alcohol and stand-up

Comedy and booze go together, says Walsh. The trouble is stopping at just the one. So when do the hangovers stop being funny?
From Edinburgh to Hollywood (via the Home Counties): 10 comedic talents blowing up big

Edinburgh to Hollywood: 10 comedic talents blowing up big

Hugh Montgomery profiles the faces to watch, from the sitcom star to the surrealist
'Hello. I have cancer': When comedian Tig Notaro discovered she had a tumour she decided the show must go on

Comedian Tig Notaro: 'Hello. I have cancer'

When Notaro discovered she had a tumour she decided the show must go on
They think it's all ova: Bill Granger's Asia-influenced egg recipes

Bill Granger's Asia-influenced egg recipes

Our chef made his name cooking eggs, but he’s never stopped looking for new ways to serve them
The world wakes up to golf's female big hitters

The world wakes up to golf's female big hitters

With its own Tiger Woods - South Korea's Inbee Park - the women's game has a growing audience
10 athletes ready to take the world by storm in Moscow next week

10 athletes ready to take the world by storm in Moscow next week

Here are the potential stars of the World Championships which begin on Saturday
The Last Word: Luis Suarez and Gareth Bale's art of manipulation

The Last Word: Luis Suarez and Gareth Bale's art of manipulation

Briefings are off the record leading to transfer speculation which is merely a means to an end