Global demand for traditional British tea, biscuits and sausages has seen food and non-alcoholic drink exports rise last year to top £12bn for the first time.
Forget builders' brew - fancy an infusion of jasmine green tea flowers? Britons are demanding a classier cuppa
It's not always obvious why an ad agency loses an account. But often it is. A glance at the ads they're producing is often evidence enough of the client's rationale.