Peter Crouch's Pringles commercial is surely the least dignified of the current England team's advertising appearances. But we can safely laugh at the foibles of today's Premiership players – they have multimillion-pound sponsorship deals to mitigate the hurt of our mockery, after all. There's tragedy, however, in the tales of those former England stars reduced to selling unbecoming brands to supplement their dwindling memorabilia sales. Terry Venables sings for his supper to sell The Sun. John Barnes raps (again) for Mars. And, worst of all, we've learnt that Gordon Banks is promoting Gourmet Burger Kitchen's World Cup Menu by agreeing to let the burger chain rebrand itself as "Gordon Banks's Kitchen" for the duration of the tournament. Banks was the man between the sticks in 1966 when England lifted the World Cup, and perpetrated perhaps the finest save in football history (from the boot of Brazil legend Pelé in 1970, non-fans). Now he's flogging chunky fries. What are you doing, Gordon?