Jim Armitage: Sports Direct revives its spivvy image

Mike Ashley will be feeling very clever.

Newcastle United owner Mike Ashley

Mike Ashley swaps Debenhams share stake for options in 'baffling' move

Veteran City analyst described the complex transaction as 'baffling'

Market Report: Debenhams shares traded at a 22-month low after a profit warning

Hedge funds and short sellers are betting against sportswear billionaire Mike Ashley when it comes to department store Debenhams.

OUTLOOK: There's no excuse for Ashley's two-footed tackle on Debs

Outlook A two-footed tackle from behind in football is an aggressive and stupid play because it's liable to leave your team with 10 men. You'd think Mike Ashley would understand that, owning a football team and a sports retailer as he does. But apparently not.

Mike Ashley has mellowed in recent years, so his stake in Debenhams surprised the City

A penny for your thoughts, Mr Ashley?

The Sports Direct tycoon is well known for keeping rivals guessing. Simon Neville attempts to unravel his stakebuilding plan for Debenhams

Comment: It’s not the riskiest deal Mike Ashley's done

Mike Ashley once boasted he had “balls of steel”. Frankly, for anyone else to spend £45 million on shares in Debenhams after its Christmas drubbing, you’d need them.

Mike Ashley took control of Newcastle United in 2007

Sports Direct buys 4.6 percent stake in Debenhams

Mike Ashley has purchased 4.6 per cent of Debenhams' shares worth around £46 million

Mothercare shares slide 30% after profit warning

Shock profit warning sent shares crashing more than 30 per cent

Debenhams chief financial officer resigns after profit warning

CFO Simon Herrick has stepped down with immediate effect

The mild weather has been blamed for poor clothes sales at the retailer

Debenhams warns on profit after poor Christmas trading

Shares dive by 12 per cent amid warning of tough festive season on high street

No Christmas cheer for Debenhams as sales plunge

Shares decline as much as 13% as investors react to the trading update

The Business Matrix: Thursday 12 December 2013

Peugeot Citroen sells 40% stake

Scales of justice: Judges at the Court of Appeal in London reduced the jail term handed out to Alex Wilson-Fletcher for a shocking sex attack in a Manchester store's toilets

Two-year cut in jail term for man convicted over Debenhams toilets sex attack on teenage boy

Law firm worker Alex Wilson-Fletcher now sentenced to 13 years for 'disturbing and shocking' offence

Jo Swinson at the Debenhams store in Oxford Street, London, at the launch of their size 16 mannequin range

Body confidence: Debenhams unveils 'average woman' size 16 mannequins

They will appear beside size 10 dummies at flagship store in Oxford Street, London

The 10 Best new foundations

A change of season is the best time to pick out a new base - look for luminescent  formulas packed with nutrients or mattifying versions to combat shine

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