McDonald's sure do have confidence in their branding.

People think this job is easy, but it's hard, I tell you, damned hard. My mission this week: to spend an entire day queuing for, and then eating, burgers. Like Morgan Spurlock in a hurry, I will be attempting my own Vine-length version of Super Size Me.

Holidaymakers need to drastically rethink their mindset and foreign tourism boards need to stop catering people who refuse to step outside their comfort zone

Farming is an industry in crisis - just one in 10 farmers is under the age of 25. However, help is at hand from the oddest angle: McDonald's, which is sponsoring a training programme to encourage new young farmers

Restaurant owners in Salford hit out over proposals to restrict sale of hot food to children

The Hedonist: What to see and where to be seen

What did you have for breakfast?

'Creamed potatoes with a stew – that, to me, is comfort. It's a luxury dish'

When two diners collapsed last year while indulging themselves at The Heart Attack Grill – a Las Vegas eatery featuring delicacies such as the Double, Triple and Quadruple Bypass burgers – John Alleman was not fazed.

'I've bought the whole collection of Delia smith's books. She's fantastic'

‘Everything I didn’t learn in the kitchen, I discovered by travelling the world’

'So many chefs use excessive fat to enhance flavours. I use herbs and spices'

While jumping in the car to pick up a burger isn't the most strenuous of outings, Burger King appears to think differently. The company has been quietly rolling out a delivery service across the US this year. The most recent state to benefit is Florida, which began its pilot programme at earlier this month.