Ihave sat in more advertising presentations than is good for me. I've had more than my share of creative types with their sharp haircuts, their blue-framed spectacles and their Perspex briefcases. And I would be filled with joy if I never heard the phrase "low-hanging fruit" again.

If you ever needed an example of why the insurance industry gets it so wrong so often Homeserve's chief executive Richard Harpin provided it yesterday. Some 94 per cent of Homeserve's customers are satisfied with the service, he declared. Why, then, has the group has found itself in such a pickle?

Outlook If you ever needed an example of why the insurance industry gets it so wrong so often HomeServe's chief executive Richard Harpin provided it yesterday. Some 94 per cent of HomeServe's customers are satisfied with the service, he declared.

Some £2bn is being provided by the sponsors of the 2012 London Olympics. Without substantial financial contributions from firms like Coca-Cola, McDonald's, BP and BMW it would, quite simply, not be possible for the Games to happen. So it is quite right that the London 2012 authorities should seek to control the use of official names and logos and prevent their unauthorised use by other companies. Coke would rightly object if adverts for Pepsi were emblazoned across billboards within camera shot when coverage commenced.

Today is a momentous one for the British national press. It is the official end of the "newspaper" industry and the beginning of a whole new economic sector: the "newsbrands" business.

Slough is officially Britain's identity fraud capital, overtaking London for the first time. The Berkshire commuter town's residents are targeted about four times more than the national average, according to the credit checking group Experian.

Credit-checking group Experian yesterday finally unloaded its price-comparison website PriceGrabber and two related businesses for considerably less than it paid in 2005.

ITV got a boost yesterday as it reported a 61 per cent jump in first-quarter revenues at its programme-making arm ITV Studios, which is responsible for shows such as I'm A Celebrity and drama series Titanic.

WPP has risked another investor rebellion after chief executive Sir Martin Sorrell's pay jumped 56 per cent last year to £13m against £8.3m a year earlier.

City exploit United's packed midfield which leaves Rooney isolated and frustrated in attack

Real wealth-creators are bearing the brunt of austerity, while money-shufflers swim in luxury. Welcome to modern Britain.

The first live test of Hawk-Eye's goal-line technology will take place at Southampton's St Mary's Stadium next month, FIFA have announced.

The challenge faced by Tesco to revive its UK business was underlined today as research figures showed the supermarket giant continues to lose market share.

The prospects for Facebook getting a top-of-the-range valuation when it floats on the stock market took a knock last night when the company reported disappointing advertising revenues and a slide in profits for the early part of this year.