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Drinks giant announced plans to cut costs by £200m as Chinese sales decline

Diddy teams up with Diageo to buy premium tequila brand DeLeon

I'll Be Missing You singer buys DeLeon tequila for an undisclosed figure in a 50-50 partnership with the British drinks firm

Maria Sharapova

Page 3 Profile: Maria Sharapova, tennis player

Ah, Maria Sharapova. Lots to talk about here: tennis, grunting, modelling contracts…

Oh no he didn't: P Diddy isn't quite as well-off as he claims

Auditing hip-hop’s ‘billionaire’ boys club: Just how many rappers have no savings account?

Rappers aren’t exactly known for their modesty, preferring to fill their lyrics with endless references to Cristal and ice (diamonds). And, boy, do they love to brag about how rich they are. But how many of them are all mouth and no savings account? On the track “Versus” from the recent, Magna Carta Holy Grail, Jay-Z’s taunts fellow rappers about just how much they have in the bank: “The truth in my verses, versus your metaphors about what your net worth is.”

Sean Combs gears up to launch his music television channel for young 'millennials'

The rap music impresario Sean Combs has gone on a charm offensive to woo the world's biggest advertisers as he gears up for the launch of his new television channel, called Revolt TV, aimed at what he calls "millennials" – people in their teens and early twenties who were born just before the new millennium.

Video: P Diddy stars in Downton Abbey spoof

"Hello everyone, this is Sean Combs with some very exciting news about my favourite show of all time, Downtown Abbey. Yes, I am an Abbey Head."

Gucci Mane or 'Guwop' as he now insists on being called

Nomenclature's a real name-changer: Gucci Mane to become 'Guwop'

Gucci Mane’s announcement to his 1.1 million Twitter followers that he was changing his name to “Guwop”, caused such a stir among fans that within an hour the rapper had changed it back. But the change itself showed that in the ephemeral world of hip-hop, you’re no one if you haven’t had a rap-rebrand.

Chip visits dream team of rappers (alive and dead)

Chart star Chip joined a dream team of rappers - alive and dead - as they flew in from the US.

G-Dawg and 50 Cent

Media: When financial journalism and rap references collide

City slickers hoping for analysis of the autumn statement picked up their copies of the Financial Times today to find George Osborne being described on the front page as "G-Dawg".

Andrew Mitchell who, before resigning last week for

Chin up, Andrew Mitchell, chauffeur's aren't all they're cracked up to be, just ask P Diddy and the Queen

Status symbols don't come much bolder than being ferried around in a chauffeur-driven car. It's a sure-fire way to let everybody know that you are somebody. Just ask Andrew Mitchell who, before resigning last week for "swearing" at Downing Street police, had put in an order for a chauffeur-driven Jaguar XF, despite most ministers making do with a Toyota Prius. His replacement Chief Whip, Sir George Young, promptly cancelled the flash car, saving the taxpayer an estimated £100,000. Mitchell never got the driver he longed for, but he should take comfort from the fact that chauffeurs, while being an enviable perk of any job, can often be more trouble than they're worth.

US rapper Snoop Dogg has made friends with a Welsh farmer and swede champion Ian Neale

Music: What's in a name? Snoop Dogg finds out

This week Snoop Dogg announced he's to change his moniker to Snoop Lion in line with his new reggae album 'Reincarnation'. Pop is littered with acts changing their names – whether to symbolise a change in direction or (as when Prince became a symbol and then Prince "1958–1993") to annoy their record company.

Kony becomes target of viral campaign video

A video posted by an US activist group highlighting wartime atrocities in Africa, has proved once again the power of social media as a campaigning tool.

Mark Grist, a Cambridgeshire teacher-cum-slam- poet, has become a YouTube sensation thanks to his his triumphant rap battle against an MC pupil, which has received a million views and counting

Agenda: Aesop; Mark Grist; Burial; Women of the World; tobacco cocktails

A fabled beauty comes to town

Harriet Walker, right, enjoys a cigar with Edita Nemethova

Happiness is a hotel cigar evening for new generation of female smokers

Would Harriet Walker be hooked by the latest trend sweeping London's social scene? You're Havana laugh

Brooding and darkly humorous: Leonard Cohen

Music & Me: Emmy the Great

Emmy The Great, aka 27-year-old Emma Lee-Moss, grew up in Hong Kong and the Home Counties. Now based in London, the singer-songwriter sang with Noah and the Whale before making two solo albums, First Love (2009) and Virtue (released this June).

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Revealed: Why Mohammed Emwazi chose the 'safe option' of fighting for Isis, rather than following his friends to al-Shabaab in Somalia

Why Mohammed Emwazi chose Isis

His friends were betrayed and killed by al-Shabaab
'The solution can never be to impassively watch on while desperate people drown'
An open letter to David Cameron: Building fortress Europe has had deadly results

Open letter to David Cameron

Building the walls of fortress Europe has had deadly results
Tory candidates' tweets not as 'spontaneous' as they seem - you don't say!

You don't say!

Tory candidates' election tweets not as 'spontaneous' as they appear
Mubi: Netflix for people who want to stop just watching trash

So what is Mubi?

Netflix for people who want to stop just watching trash all the time
The impossible job: how to follow Kevin Spacey?

The hardest job in theatre?

How to follow Kevin Spacey
Armenian genocide: To continue to deny the truth of this mass human cruelty is close to a criminal lie

Armenian genocide and the 'good Turks'

To continue to deny the truth of this mass human cruelty is close to a criminal lie
Lou Reed: The truth about the singer's upbringing beyond the biographers' and memoirists' myths

'Lou needed care, but what he got was ECT'

The truth about the singer's upbringing beyond
Migrant boat disaster: This human tragedy has been brewing for four years and EU states can't say they were not warned

This human tragedy has been brewing for years

EU states can't say they were not warned
Women's sportswear: From tackling a marathon to a jog in the park, the right kit can help

Women's sportswear

From tackling a marathon to a jog in the park, the right kit can help
Hillary Clinton's outfits will be as important as her policies in her presidential bid

Clinton's clothes

Like it or not, her outfits will be as important as her policies
NHS struggling to monitor the safety and efficacy of its services outsourced to private providers

Who's monitoring the outsourced NHS services?

A report finds that private firms are not being properly assessed for their quality of care
Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

Zac Goldsmith: 'I'll trigger a by-election over Heathrow'

The Tory MP said he did not want to stand again unless his party's manifesto ruled out a third runway. But he's doing so. Watch this space
How do Greek voters feel about Syriza's backtracking on its anti-austerity pledge?

How do Greeks feel about Syriza?

Five voters from different backgrounds tell us what they expect from Syriza's charismatic leader Alexis Tsipras
From Iraq to Libya and Syria: The wars that come back to haunt us

The wars that come back to haunt us

David Cameron should not escape blame for his role in conflicts that are still raging, argues Patrick Cockburn
Sam Baker and Lauren Laverne: Too busy to surf? Head to The Pool

Too busy to surf? Head to The Pool

A new website is trying to declutter the internet to help busy women. Holly Williams meets the founders