Sociology lessons World of Warcraft-style

It’s no secret that ‘WoW’ fans take their game of choice very seriously. But it’s not just part-time orcs and weekend mages who are passionate about the title’s importance. The sociologist William Sims Bainbridge has just published a book, ‘The Warcraft Civilization: Social Science in aVirtual World’, which explores whether what happens in the Warcraft World could predict what happens in reality.