It's no secret that the success of MCs like Dizzee Rascal, Tinchy Stryder, Tinie Tempah et al has inspired record labels to frantically snatch up as many of these underground stars as possible, with Wretch 32 being the latest kid on the block to be tipped for the big time. Back in January, he landed a No 5 single with "Traktor", a pounding tune so wickedly addictive, Diddy insisted on performing it with the 26-year-old at his Last Train to Paris party earlier this year. Then, Ian Brown gave him his blessing by allowing him to use a sample of The Stone Roses' "Fools Gold" for his most recent single, "Unorthodox". Exciting times, then, for Jermaine Sinclair, especially for a guy who grew up on a Tottenham estate but can now stamp "wooer of rap moguls and rock legends" on his CV, and has shown he's got a lot more going for him than being another mix-tape rapper with a ghetto backstory. Musically, he infuses soul and a real sense of poetry into his observational lyrics, and on stage he's fun, energetic and chatty, leading the chant: "forget about violence, I rather be cool!"