Sir Martin said: 'I don't like the word pay, it is reward for performance with risk attached.'
Despite WPP's strong performance Sir Martin Sorrel said investors should be cautious about the economic outlook
Vodafone has kicked off one of the biggest advertising pitches of the year after the mobile giant announced it is putting its global ad-buying and planning account up for tender.
Everybody is talking about the youth media company since Rupert bought a stake. Now, James is set to join the board
The advertising tycoon Sir Martin Sorrell reignited the row over corporate tax after he described the amount big companies pay as "a question of judgement".
The advertising giant has had an almighty bust-up with the broadcaster
On Tuesday Vice Media upped its quest for global domination by purchasing British fashion magazine i-D. So, how do the two compare?
First came Coca-Cola's free sample bearers. Then the trotting Samsung flag distributors and the Lloyds TSB streamer wavers. And finally, with a broad smile as he bore the fiery symbol of sporting purity, came the millionaire ad man who knows the power of a brand more than any other.
It's a little late to clear up all those sex-based (alleged) inaccuracies in The Social Network, but Facebook founder Mark Zuckerberg – worth £8.4bn, ladies – has finally changed the relationship status on his own Facebook profile to "In a relationship". Remarkably, his girlfriend, Priscilla Chan, really was attracted to the billionaire's looks, personality and/or GSOH: the pair have been dating since 2005.
Steve Jobs's temporary departure from Apple exposes the risks faced by companies that are defined by their leaders. Chiara Cavaglieri reports
Instead of seeking "dignity in retirement" as Ed Miliband advised, the irrepressible Peter Mandelson is setting up in business as head of an international consultancy.
Forty years ago, Charles and Maurice Saatchi founded the advertising agency that was to become one of the most glamorous and influential forces in the land. Their story is a parable for our time, says Peter York
When WPP's Sir Martin Sorrell pronounces on the state of the advertising industry – or, increasingly, industry in general – important people listen. So when he told the world last week that the current recession is going to be L-shaped (that's severe and prolonged) important people agreed. L-shaped it will be, then.
Last week the government decided that by 2012 digital must be in our national DNA. If you work in advertising, it's easy to assume it already is, as all things digital have been rushing to the top of the ad agenda for the past decade.
Sir Martin Sorrell is the most powerful Briton in the world of advertising. He tells Ian Burrell how his WPP Group will beat the downturn
Guinness started its journey into advertising almost apologetically, but over the past eight decades it has produced a masterclass in branding. Ian Burrell raises a jar to a true original