South Australia’s capital city Adelaide is a beautiful place, renowned for its relaxed, al-fresco Mediterranean lifestyle, for hosting sporting events and performances of international calibre all year round, and for the fact that over 200 cellar doors are within an hour’s drive.

Adelaide’s charming city centre can easily be navigated on foot, while the city is in close proximity to over 30km of white, sandy beaches and miles of picturesque, rolling hills. Outdoor activities like swimming, surfing, cycling and walking are all in easy reach, and Australia’s unique native wildlife – including kangaroos, dolphins and koalas – all live on the city’s doorstep.

Home to around 700 restaurants, Rundle and Gouger Streets represent Adelaide’s culinary heart. Meanwhile, the city’s reputation as a top-calss artistic and cultural centre is well earned. More than 200 concerts are staged each year, alongside numerous dance and theatrical performances, and international cultural and music festivals – reflecting Adelaide’s cosmopolitan community.

Adelaide is also the home of Tour Down Under, the southern hemisphere’s answer to the Tour de France, and one of cricket’s most historic and beautiful grounds – The Adelaide Oval.

The city is a fantastic base from which to explore the varied and fascinating landscapes that surround it. Kangaroo Island, known with good reason as Australia’s Galapagos, is just 30 minutes away by scenic domestic flight. The Barossa Valley, one of Australia’s most famous wine regions, is within an hour’s drive, while the Flinders Ranges and even the Outback are accessible in less than five hours.

In short, Adelaide is every inch the city Sydney or Melbourne are, and it deserves to be discovered for any one of its innumerable merits. With this in mind, Emirates will fly there four times weekly from 1 November 2012 – increasing to a daily service from 1 February 2013 – making it their fifth destination in Australia.

But what is it that makes flying with Emirates such a satisfying experience?

Exceptional service

Wherever your travels take you, you’ll find that comfort, convenience and exceptional service are part of the Emirates experience. Enjoy Emirates’ award-winning service on a choice of 16 daily flights departing from six UK airports.

Economy class, but not as you know it

Enjoy the latest in entertainment, stay connected to what you love and savour flavours from around the world. Fly Emirates economy class and enjoy more as standard, including a generous 30kg checked-baggage allowance, complimentary seat selection and multi-course gourmet cuisine.

Award-winning in-flight entertainment

Lose yourself in ‘ice’, Emirates’ award-winning information, communication and entertainment system. With up to 1,400 channels of the latest films, television, music and news – plus easy connection to phone and email – you’ll leave boredom grounded indefinitely.

Business class comfort

More than just a flight, Emirates business class offers everything you need to be your best. It comes with an impressive array of perks, from a complimentary chauffeur service from home and access to an exclusive lounge, to expedited check-in and dedicated baggage handling, it’s all about supreme comfort. Onboard, stretch out in flat beds and enjoy regionally inspired gourmet cuisine served with some of the finest wines in the sky.

First class luxury

Retreat to a quiet space with personalised service designed around you and delivered right to the door of your very own private suite. Fly Emirates and enjoy new heights of luxury and the only first class service to Adelaide.

With its Mediterranean climate, its blissfully relaxed attitude, its golden, rolling beaches and all the bustle and excitement it’s got going on year-round – Adelaide is a city not to be missed. With Emirates, you’ll enjoy the journey as much as the destination.