Brochures of the week
Sunday 17 May 1998
Another question is whether or not the happy family is still a concept on which you would want to base your marketing strategy. Branson successfully skirts around life's oldest conundrum - between having sex and having babies - by giving us the sequence of life in reverse order. He shows us first pictures of kids rewarding their parents for their fantastic holiday with ecstatic smiles, then childfree happy couples, before moving on to titillating babes in bikinis. Confusing? That's America for you.
Like America though, you have to admit - reluctantly - that this brochure does have something going for it. Every page is studded with quirky pictures, quotes and sidebars. Next to this, your average sea-and-hotel brochure pales into insignificance.
In fact, as I turn to Inspirations' Summersun brochure, I find that my eyes have been so dazzled by the Virgin brochure that I can no longer see any colour at all. The European resorts featured (which cover the whole Mediterranean) look as dull and faded as the old continent itself. And of local culture there is not a sign. The American marketeers would have their work cut out.
Virgin Holidays: 01293 456789 or 0161 333 5560; Inspirations 01293 422800.
The Independent travel offers: Discover a world of inspiring destinations
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Sony hack: Angelina Jolie branded 'seriously out of her mind' in further embarrassing leaked email saga
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food
£240 - £275 per day: Investigo: Support the global business through in-depth a...
Negotiable: Ashdown Group: Data Manager - MySQL, Shell Scripts, Java, VB Scrip...
£27000 - £32000 per annum: Ashdown Group: Application Support Analyst - near S...
£23000 - £27000 per annum: Recruitment Genius: This successful group of compan...