Brochures of the week
Sunday 17 May 1998
Another question is whether or not the happy family is still a concept on which you would want to base your marketing strategy. Branson successfully skirts around life's oldest conundrum - between having sex and having babies - by giving us the sequence of life in reverse order. He shows us first pictures of kids rewarding their parents for their fantastic holiday with ecstatic smiles, then childfree happy couples, before moving on to titillating babes in bikinis. Confusing? That's America for you.
Like America though, you have to admit - reluctantly - that this brochure does have something going for it. Every page is studded with quirky pictures, quotes and sidebars. Next to this, your average sea-and-hotel brochure pales into insignificance.
In fact, as I turn to Inspirations' Summersun brochure, I find that my eyes have been so dazzled by the Virgin brochure that I can no longer see any colour at all. The European resorts featured (which cover the whole Mediterranean) look as dull and faded as the old continent itself. And of local culture there is not a sign. The American marketeers would have their work cut out.
Virgin Holidays: 01293 456789 or 0161 333 5560; Inspirations 01293 422800.
The Independent travel offers: Discover a world of inspiring destinations
- 1 Hair loss explained: How and why men go bald
- 2 Game of Thrones season 6: Jon Snow theorists believe Ned Stark's son may have a twin sister
- 3 Artist takes LSD, draws herself over different stages of the 9-hour trip to show its effects
- 4 iPhone 6s camera: features to include 4K video camera and flash for selfies
- 5 A pint of water every day is the key to losing weight, scientists say
Dresden riots: Protesters in Germany attack refugee buses shouting 'foreigners out'
France train shooting: US soldiers speak of the moment they stopped gunman and 'beat him until he was unconscious'
Labour leadership: Jeremy Corbyn accused of 'deluding' young supporters with 'claptrap'
'Women only' train carriages: Jeremy Corbyn unveils radical move to tackle public harassment
Black holes are a passage to another universe, says Stephen Hawking
Iain Duncan Smith 'should resign over disability benefit death figures', says Jeremy Corbyn
£23000 per annum: Recruitment Genius: The Visitor Fundraising Team is responsi...
£30000 - £35000 per annum: Recruitment Genius: This is an opportunity to join ...
£30000 - £34000 per annum: Recruitment Genius: The Estates Team of this group ...
COMPETITIVE: Guru Careers: A Brand Manager / Marketing Campaign Manager is req...